China Toy Fair


LeapFrog Unveils New LeapPad 3 and LeapPad Ultra XDi Tablets

31500_PR07.jpgLeapFrog Enterprises Inc. is adding to its line of LeapPad tablets with LeapPad 3 and LeapPad Ultra XDi, each of which offers shatter-safe screens, kid-appropriate web through LeapSearch, and more.

The 5-inch LeapPad3 tablet includes 4 GB of memory, 2.0 MP front and back cameras and video recorders, and a built-in lithium ion rechargeable battery. The 7-inch LeapPad Ultra XDi is a Wi-Fi tablet featuring a high-resolution touch screen, 8 GB of memory, and access to hundreds of downloadable apps. It also includes front and back mega-pixel cameras and video recorders, a rechargeable lithium ion battery, and on-board MP3 player. [Read more...]

Major Toy Retailers Welcome Shoppers on Thanksgiving with Black Friday Deals

ToysRUsLogo copyThis Thanksgiving, Toys “R” Us nationwide stores will open at 5 p.m. on November 28, so parents and gift-givers can get a head start on their holiday shopping. Promotions include four-hour deals, as well as Thursday through Sunday discounts on toys, games, and tablets.

Shoppers can plan their strategies as early as November 24 on the Toys “R” Us Facebook page, and a 28-page circular is set to arrive in newspapers across the country on the Wednesday before Thanksgiving. Meanwhile, for the first time, customers can shop the majority of Thanksgiving weekend deals online at toysrus.com/blackfriday starting at 12:01 a.m. on Thursday.

Those shoppers who spend $75 or more between November 28 and 29, at Toys “R” Us or Babies “R” Us, will receive a $10 redeemable coupon that’s valid in-store or online between December 1 through December 7. [Read more...]

LeapFrog Debuts New LeapPad2 Power

LEAPFROG ENTERPRISES LOGOLeapFrog Enterprises, Inc. debuts the LeapPad2 Power. LeapPad2 Power includes a rechargeable battery and AC adapter, providing up to nine hours of continual play. This latest addition to the LeapPad family of children’s learning tablets includes all the features of the LeapPad2, such as front and back cameras and video recorders, 4GB of storage for photos, apps, videos, and more.

In addition, LeapFrog’s unique library of more than 800 content experiences designed or approved by LeapFrog’s learning experts is available for the new LeapPad2 Power. LeapPad2 Power, for kids ages 3-9, is available online and at major retailers in the U.S.

Scholastic Media Announces “The Magic School Bus: Dino Shuffle” App

Back-to-school season is right around the corner and Scholastic Media
is bringing its Magic School Bus to the Leapfrog
App Center for the very first time.  The Magic School Bus: Dino
Shuffle app, for the Leapfrog LeapPad, will be available for
download in the LeapFrog App Center this August.

Players will be able to shuffle through a Dino Deck compiled by
everyone’s favorite science teacher, Ms. Frizzle, to learn hundreds of
interesting dino facts, including size, diet, speed, and more.
Children can then test their dino knowledge in two exciting,
fast-paced, and highly replayable games.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Target’s Mommy Ambassador, Soleil Moon Frye, Reveals Top Holiday Picks

I attended Target’s Holiday Toy Preview on November 9, and had the great pleasure of meeting Soleil Moon Frye (Punky Brewster, Sabrina the Teenage Witch). She is Target’s Mommy Ambassador, and frankly, one of the nicest people I’ve ever met. Soleil has two daughters herself, and seemed to have a ball talking about her favorite toys for the holidays. Rocking a pair of comfy slipper socks, Soleil walked me through Target’s top holiday toy picks, and introduced me to the toys she chose as her personal top picks:

  • Disney My First Princess Doll and Toddler Dress Gift Set
  • Disney Cars Charge n Race Speedway
  • LeapFrog LeapPad
  • Barbie Hairtastic Printables
  • Paper Jamz Pro Series Microphone
  • Scrabble Flash

Perhaps I should have removed my heels and rocked some slipper socks myself. It was a pleasure to meet you Soleil!