China Toy Fair


LeapFrog Introduces the New LeapReader

LearnToReadLeapFrog Enterprises, Inc. has unveiled their latest product, LeapReader: the complete learn to read and write solution for kids. LeapReader, from the creator of the Tag Reading System, is the next generation of learning that helps children build literacy skills and reading confidence. With LeapReader’s three essential experiences–learn to read, learn to write, and learn through listening–kids can sound out words, read sentences, write letters with interactive guidance, and develop comprehension skills through audio books and music, all available in the LeapReader library of more than 150 learning experiences.

The LeapReader Library

  • Learn to Read: Kids learn to read by sounding out words, reading sentences, and building comprehension through LeapReader books, maps, and flash cards. The LeapReader books help kids with feedback by not only recognizing letters, but also helping them through the irregularities of letter sounds. Some Learn to Read titles also include pages with 3-D elements. 
  • Learn to Write: Interactive LeapReader workbooks feature audio coaching and support to help kids learn the sequence of strokes and build writing fluency. These new workbooks feature revolutionary LeapFrog Learning Paper, which contains ink embedded within the page for a mess-free writing solution. These workbooks provide feedback on stroke order, and teach letters by similar curves or lines instead of in alphabetical order.
  • Learn through listening: LeapReader audio books, learning songs, and trivia challenges foster children’s comprehension skills, vocabulary, and imagination. By making the learning process interactive, it makes reading and writing more engaging and motivates kids to not only learn to read, but also to want to read.

LearnToWriteLeapFrog worked closely with world-class publishing partners, including Random House, Scholastic Inc., and Kidz Bop, to select the audio content for the LeapReader library. The library will feature children’s characters and audio books such as The Magic Tree House and Little Golden Books from Listening Library, a division of Random House Inc.; Clifford and The Velveteen Rabbit from Scholastic Inc.; and today’s hits from the audio series Kidz Bop.

LeapReader is available in pink and green for kids ages 4 to 8. The LeapReader will be available for pre-order on June 12, and it will be available at major retail locations and at LeapFrog.com in early July. All audio books and music albums will be available for download using LeapFrog Connect Application for LeapReader. LeapReader holds audio for up to 40 books or 175 songs at a time, works with most Tag books, and has a USB-rechargeable battery that lasts up to five hours.

LeapFrog to Webcast First Quarter Results

LeapFrog Enterprises Inc. will webcast its first quarter results conference call on May 2, at 5:30 a.m. PDT, following the release of its financial results.

The live webcast will be available at LeapFrog’s investor relations website at www.leapfroginvestor.com. An archive of the webcast will be available on the web site approximately three hours following completion of the call. To participate in the call, dial (706) 634-0183 and request Conference ID 36439156. A telephonic replay of the call will be available for one month. To access the replay, dial (404) 537-3406 and use Conference ID 36439156.

LeapFrog to Webcast Analyst Event

LeapFrog Enterprises Inc. will webcast a presentation to investors and analysts on February 12 at 8:30 a.m. EST. The webcast will include presentations given by members of the company’s management team, including Chief Executive Officer John Barbour, Chief Financial Officer Ray Arthur, and Chief Marketing Officer Greg Ahearn. [Read more...]

Scholastic Media Launches Super Animal Genius for Leapfrog’s Educational Entertaining Platforms

Scholastic Media, a division of Scholastic Inc., the global children’s publishing, education, and media company, has announced the publication of Super Animal Genius, the latest addition to the collection of Scholastic games available for LeapFrog’s LeapPad1, LeapPad2, Leapster Explorer, and LeapsterGS.  The cartridge game will be available at retail this month; a digital version also will be available for download in the LeapFrog App Center. [Read more...]

LeapFrog Launches New Developer Program with Exclusive Games Produced by Scholastic

LeapFrog Enterprises, Inc., has announced a new program to allow external developers to create interactive games and apps for its learning platforms. This new program will start with the release of exclusive interactive games from Scholastic, the global children’s publishing, education, and media company. Clifford’s Rhyme Race and The Magic School Bus Dino Shuffle were developed and produced by Scholastic solely for LeapFrog and are now available for purchase in the “Games” section of the LeapFrog App Center for the kids’ learning tablets, LeapPad1 andLeapPad2, and learning video game systems, Leapster Explorer and LeapsterGS. [Read more...]

LeapFrog, Festival Five Records Partner to Offer Dan Zanes and Friends Music to Users

LeapFrog Enterprises, Inc., and Festival Five Records have partnered to bring the Grammy-winners Dan Zanes and Friends music to LeapFrog’s learning platforms. Beginning mid-December, exclusive playlists will be available for purchase in the “Music” section of the LeapFrog App Center for LeapPad1, LeapPad2, Leapster Explorer, and LeapsterGS. [Read more...]

LeapFrog, Cartoon Network Partner To Bring Animated Shows To Learning Platforms

LeapFrog Enterprises and Cartoon Network Enterprises have partnered to bring two of Cartoon Network’s shows to LeapFrog’s educational entertainment platforms. The Amazing World of Gumball television series is now available for purchase in the Just For Fun section of the LeapFrog App Center for LeapPad1 and LeapPad2. It is also available on Leapster GS and Leapster Explorer video games systems. Episodes of the Powerpuff Girls series will be available next year for purchase through the LeapFrog App Center.

LeapFrog Partners with Putumayo Kids to Bring Global Music to Multimedia Platforms

LeapFrog Enterprises, Inc., and Putumayo Kids are partnering to bring Putumayo music to LeapFrog’s multimedia platforms. Putumayo Kids music is now available for purchase through the LeapFrog App Center for LeapPad1 and the recently launched LeapPad2 and LeapsterGS.

This new partnership marks the first time Putumayo Kids albums will be offered digitally, giving LeapFrog exclusive digital distribution rights through the end of the year. As with all LeapFrog educational content, Putumayo Kids music offers a fun and engaging way for kids to learn. Putumayo Kids: European Playground, Putumayo Kids: Cowboy Playground and Putumayo Kids: Jazz Playground albums are now available in the LeapFrog App Center for LeapFrog multimedia learning platforms, and Putumayo Kids: World Sing-Along will be available in early November.

Putumayo Kids albums are now available for purchase in the LeapFrog App Center. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad1, LeapPad2, and LeapsterGS. For more information on LeapPad1, LeapPad2, LeapsterGS, and other LeapFrog products, visit www.leapfrog.com.

Leapfrog Announces Touch-Enabled Interactive Learning Toys for Preschoolers

LeapFrog Enterprises, Inc., will release Touch Magic, a new line of interactive toys that encourage learning and exploration through intuitive touch technology. These touch-enabled toys bring colorful graphics and kid themes together to deliver a fun, interactive experience. The Touch Magic line introduces early literacy, musical creativity, numbers, and early vocabulary. The launch portfolio includes Touch Magic Learning Bus, Touch Magic Rockin’ Guitar, Touch Magic Counting Train, and Touch Magic Discovery Town.

The Touch Magic products are recommended for children 2 years old and up. Touch Magic is now available at leapfrog.com, online, and at major retailers in the U.S., Canada, UK, Ireland, France, and Spain. It will be available in select other countries such as the Middle East, Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand, and other Asian countries this fall.

For more information on Touch Magic, visit leapfrog.com/toys.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Leapfrog Announces LeapPad2 and Leapster GS

LeapFrog Enterprises, Inc., the leader in educational entertainment, announces two new platforms: LeapPad2, the next generation of the No. 1 kid’s learning tablet LeapPad, and LeapsterGS, the learning video game system.

LeapPad2 arrives after the success of its predecessor. Within a year of launch, LeapPad has received more than 20 accolades, including three awards from the Toy Industry Association (Educational Toy of the Year, Preschool Toy of the Year, and Toy of the Year).

LeapPad2 features higher resolution front-and-back cameras and video recorders, twice the memory (4 GB), and improved battery life. The tablet also includes free content: a music player with five LeapFrog Learning Songs, a Cartoon Director creativity app, an Art Studio creativity app, the Pet Pad writing app, and choice of an additional app. LeapPad2’s Cartoon Director app lets kids develop their inner director by creating and starring in their own cartoons, as well as sharing their masterpieces with family and friends.

Continuing with its education and entertainment products, LeapFrog will release the LeapsterGS, an updated version of Leapster Explorer. With a faster processor and more memory, the LeapsterGS delivers fast-action gameplay while building core skills for success in school and life.

LeapsterGS comes with free content, including the new “Escape of the Sillies” game app, the Pet Pad writing app, and choice of an additional app. Exclusive to LeapsterGS, the “Escape of the Sillies” app immerses kids into the game with the built-in camera and face-morphing technology, where they will customize faces of silly monsters while building their math skills.

LeapPad2 and LeapsterGS will be available for pre-sale at leapfrog.com in the U.S. and Canada, and at major online retailers in the UK and Ireland beginning July 18. They will be available at major retail locations in early August and in select other countries, including Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand, and other Asian countries later this fall. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad2 and LeapsterGS platforms. For more information on LeapPad2 and LeapsterGS, visit leapfrog.com/nextgen.