LeapFrog Adds VP of Sales and VP of Platform Marketing

LEAPFROG ENTERPRISES LOGOLeapFrog Enterprises Inc. recently added two executives: Dan Burns and Scott A. Steinberg.

Burns joins LeapFrog as vice president of sales. In his new role, Burns will lead LeapFrog’s efforts to drive sales of the company’s award-winning products, including the recently unveiled LeapTV active video gaming system, the new LeapBand activity tracker, and more.

Prior to joining LeapFrog, Burns was vice president of sales at VTech Electronics for 10 years, where he drove record sales revenue and profit, set the strategy for global brand and product development efforts, and led retail merchandising initiatives for all sales accounts. He previously held executive sales positions at Radio Flyer Corporation and Hedstrom Corporation, as well as management positions at Hasbro and Kolcraft. [Read more...]

LeapFrog’s Newest Learning Tablet, LeapPad3, Now Available

LEAPFROG ENTERPRISES LOGOThe LeapPad3, from LeapFrog Enterprises Inc., is now available for sale online and at retail locations across the U.S. As part of the LeapPad children’s tablet line, LeapPad3 features a five-inch screen, LeapFrog’s latest and most powerful processor, 4GB of memory, two mega-pixel front and back cameras and video recorders, and a built-in lithium ion rechargeable battery.

LeapFrog Unveils New LeapPad 3 and LeapPad Ultra XDi Tablets

31500_PR07.jpgLeapFrog Enterprises Inc. is adding to its line of LeapPad tablets with LeapPad 3 and LeapPad Ultra XDi, each of which offers shatter-safe screens, kid-appropriate web through LeapSearch, and more.

The 5-inch LeapPad3 tablet includes 4 GB of memory, 2.0 MP front and back cameras and video recorders, and a built-in lithium ion rechargeable battery. The 7-inch LeapPad Ultra XDi is a Wi-Fi tablet featuring a high-resolution touch screen, 8 GB of memory, and access to hundreds of downloadable apps. It also includes front and back mega-pixel cameras and video recorders, a rechargeable lithium ion battery, and on-board MP3 player. [Read more...]

Scholastic Media Launches Super Animal Genius for Leapfrog’s Educational Entertaining Platforms

Scholastic Media, a division of Scholastic Inc., the global children’s publishing, education, and media company, has announced the publication of Super Animal Genius, the latest addition to the collection of Scholastic games available for LeapFrog’s LeapPad1, LeapPad2, Leapster Explorer, and LeapsterGS.  The cartridge game will be available at retail this month; a digital version also will be available for download in the LeapFrog App Center. [Read more...]

LeapFrog Partners with Putumayo Kids to Bring Global Music to Multimedia Platforms

LeapFrog Enterprises, Inc., and Putumayo Kids are partnering to bring Putumayo music to LeapFrog’s multimedia platforms. Putumayo Kids music is now available for purchase through the LeapFrog App Center for LeapPad1 and the recently launched LeapPad2 and LeapsterGS.

This new partnership marks the first time Putumayo Kids albums will be offered digitally, giving LeapFrog exclusive digital distribution rights through the end of the year. As with all LeapFrog educational content, Putumayo Kids music offers a fun and engaging way for kids to learn. Putumayo Kids: European Playground, Putumayo Kids: Cowboy Playground and Putumayo Kids: Jazz Playground albums are now available in the LeapFrog App Center for LeapFrog multimedia learning platforms, and Putumayo Kids: World Sing-Along will be available in early November.

Putumayo Kids albums are now available for purchase in the LeapFrog App Center. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad1, LeapPad2, and LeapsterGS. For more information on LeapPad1, LeapPad2, LeapsterGS, and other LeapFrog products, visit www.leapfrog.com.

Walmart Unveils Top Toy List

Walmart announced its Top 20 Toy List, featuring FURBYS, LeapPads, Novi Stars Dolls, and 17 other toys bound to be on kids’ wish lists. Walmart’s Top Toys are available now at Walmart stores in time for the retailer’s layaway program, launching this Sunday. Customers who like their local Walmart store’s Facebook page can begin using layaway today.

If a customer puts a toy on layaway and Walmart rolls back the price later in the season, Walmart will honor the rolled-back price if it is in effect at the time of final payment. Walmart will also match competitor pricing during checkout for layaway products through its ad match policy. Customers will be able to pick up their toys once they complete their layaway payments. Once completed, customers will receive a full refund of the $5 layaway open fee on a Walmart gift card.

Walmart’s Top 20 Toys List is available at Walmart stores and Walmart.com.

LeapFrog2 Exceeds Sales Expectations

LeapFrog Enterprises, Inc., the leader in educational entertainment, announced that LeapPad2, its new learning tablet for kids, sold as many  pre-sale units in just two days as the original LeapPad did in a week. In fact, leapfrog.com sold out of its initial quantities in less than a week.

LeapPad2 delivers engaging and fun entertainment that is filled with education and creative exploration for kids ages 3 to 9 years old. With new features including higher resolution front-and-back cameras and video recorders, faster LF 2000 processor, and twice the memory (4 GB), the new LeapPad2 provides kids with the ultimate entertainment experience. The kid-tough LeapPad2 also has improved battery life and is compatible with a new internal battery system and recharger pack available separately.

By year’s end, the LeapPad2 content library will feature more than 325 learning game cartridges and apps, music, videos, eBooks and more, that have all been individually selected and tested by LeapFrog’s highly experienced team of learning experts. LeapPad2 will be available at leapfrog.com, online and at major retailers in the U.S., Canada, UK and Ireland mid-August and in select other countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later in the fall. For more information on LeapPad2, visit leapfrog.com/LeapPad2.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Top Toy Trends This Holiday Season, According to Target

This holiday season there will be nearly 7,000 toys featured in Target stores and on Target.com. Stephanie Lucy, vice president of merchandising at Target, shares what she thinks will be the five key toy trends this season and the hot toys that match them.

Interactivity

“One of the key items we selected is Fijit Friends. You look at Fijit and the ability to put it in dance mode, and the voice-recognition and built-in responses. Also, Let’s Rock Elmo is interactive for a much younger child, but we believe interactivity is important.”

[Read more...]