China Toy Fair


LeapFrog Transforms Mom and Dad’s iDevice into Learning Fun

LEAPFROG ENTERPRISES LOGOLeapFrog Enterprises Inc. is offering two new innovative learning solutions that encourage learning as kids play, and turns parents’ Apple mobile devices into the ultimate learning tools. With the Learn to Write with Mr. Pencil Stylus and Writing App, children are encouraged to practice handwriting as they explore the town of Doodleburg with Mr. Pencil and friends. The Creativity Camera Protective Case and App encourages children to express their creativity through activities and gameplay designed to inspire little photographers.

Children Practice Writing Skills with Mr. Pencil
The Learn to Write with Mr. Pencil Stylus and Writing App is based on LeapFrog’s popular Mr. Pencil character and teaches introductory writing skills on an iPhone, iPod touch, or iPad. The included app features interactive games and activities that encourage kids to practice writing letters, numbers, and drawing shapes by providing instant accuracy feedback using the Mr. Pencil stylus. As kids play through the game in the LeapFrog town of Doodleberg, they will unlock more than 85 different learning activities. Additionally, they will practice letter shapes, letter sounds, numbers,0 and counting.

Children Express Their Creativity Though Photography
The new Creativity Camera Protective Case and App, developed in collaboration with the award-winning global design firm Ideo’s Toy Lab, introduces kids to photography and encourages them to create and express their creativity. The Creativity Camera encourages children to embark on a photography adventure and explore their imagination through a tool that wraps around their parents’ iPhone or iPod touch, making it the ultimate camera.

The included app brings together physical and digital experiences to offer enhanced game play that lets kids pretend to be a real photographer, and go on game missions to practice their letters, colors, and vocabulary. The Creativity Camera features six modes: Camera, Gallery, Creativity Center, Silly Faces, Photo Missions, and PeekABug Catch. Through these modes children can take and edit photos to make silly pictures, go on photo missions to create special albums, and even play an augmented reality game.

Learn to Write with Mr. Pencil Stylus and Writing App, for kids ages 3 to 6, works with iPhone 4, 4s, and 5; iPod touch 4 and 5; and iPad 1, 2, 3 and Mini. The Creativity Camera Protective Case and App, for kids ages 3 to 6, works with iPhone 4, 4s, and 5 and iPod touch 4G. Both are currently available online and at major retail locations in the U.S., the UK, and Canada, and will be available in Australia, New Zealand, South Africa, and the Middle East this fall.