Lego is celebrating a milestone birthday this year: the iconic building block company turns 80.
In celebration of the event, a short animated film about the Lego Group’s history from 1932 to 1968 has been produced. Watch the video here.
The Lego Group’s story started in 1932 when Ole Kirk Christiansen founded a production company for wooden toys in the Danish city of Billund. His central idea was, “Only the best is good enough.” The motto stayed, but other than that, a lot has changed.
The company has grown from the original small workshop to become the third largest producer of play materials in the world. It is currently represented in more than 130 countries with some 10,000 employees. The name Lego comes from the two Danish words “leg” and “godt,” which translates to “play well.”
Happy birthday, Lego.
This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.