China Toy Fair


Toy Insider Experts Name Top Holiday Toys in Their Hot 20 and Top Tech 12 Lists

The Toy Insider logoThe Toy Insider has announced its Hot 20 and Top Tech 12 holiday toy lists, giving gift-givers a sneak peek at the must-have traditional and high-tech toys this holiday season. From Doc McStuffins to Elmo, Lego Fusion to LeapTV, each list includes top picks for kids of all ages. Covering a variety of play patterns, including classic toys and high-tech options, the Toy Insider gives parents and gift-givers a head start on finding toys for the holidays.

The Hot 20 and the Top Tech 12 are the kick-off sections of the Toy Insider holiday gift guide, which will appear in the November issue of Woman’s Day magazine, as well as www.toyinsider.com. The guide is broken down by age group (0-2, 3-5, 6-8, and 9+) with in-depth descriptions and a unique skill key of developmental needs and interests for each toy.

BREAKING NEWS: Lego Combines Digital and Physical Play with Lego Fusion

Lego Fusion Town MasterLego Systems Inc. has unveiled Lego Fusion, a play experience that combines traditional Lego brick play with app-based mobile games for kids ages 7 and up. The Fusion collection will include four: Lego Fusion Town Master, Lego Fusion Battle Towers, Lego Fusion Create & Race, and Lego Fusion Resort Designer, featuring Lego Friends characters and themes.

Each Lego Fusion kit consists of a distinct set of Lego bricks, a corresponding free downloadable app, and a unique Fusion capture plate, which is a small brick-building plate featuring a printed design that enables a smartphone or tablet’s camera to identify the size, colors, and layout of the Lego bricks built onto the plate. The apps will prompt kids to build a 2-D façade of a building onto the capture plate any way they like. Then, kids can import the façade into the app and transform the creation into a full 3-D building on screen. Once a Lego brick creation has been imported into the game, a series of challenges and interactions will require kids to turn away from the screen and build another façade with their Lego bricks to progress in the game. Each game encourages this back-and-forth between physical and virtual worlds.

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