The Lego Group launched Lego Life, a social networking app for kids under the age of 13. The digital experience lets kids connect with a community of like-minded peers to express their creativity, share their Lego creations, and interact with Lego characters. The app is available in the U.S., Canada, the UK, France, Germany, Denmark, Austria, and Switzerland, with additional markets launching throughout the year and next year.
The Lego Life app lets kids personalize their LEGO experience through direct interaction with their favorite LEGO characters, exclusive content, an in-depth 3-D Lego minifigure avatar creator, and fun building inspiration and challenges. Lego Life also introduces a custom LEGO Emoji Keyboard with which kids and tweens can communicate about what they create in Lego form, as well as comment on what their peers share. [Read more...]