Lego to Produce Women of NASA Fan-Designed Set

C5x0XfMUYAACcq4

Lego revealed its next fan-design set, Woman of NASA, which celebrates women who had key roles in the U.S. space program. The set met then 10,000 supporteers mark in the Lego Ideas competition, and was approved by the Lego board.  [Read more...]

Cartoon Network To Launch Adventure Time Lego Set

Cartoon Network’s series Adventure Time will be available in Lego form early next year. Adventure Time fans can look forward to owning their very own Lego set from concepts generated by the fan-fueled Lego Ideas crowdsourcing platform. [Read more...]

Lego Celebrates 15 Years at Comic-Con International with Life-Sized Models, Product Reveals, and More

LEGO_LogoAt Comic-Con International in San Diego, Lego Systems Inc. has a slate of activities and events to commemorate 15 years of fun at the convention, including never-before-seen life-sized models, product reveals, and exclusive retail sets.

[Read more...]

Q&A with Søren Torp Laursen, President, Lego Systems

Lego Direktion  15,012,2005 © Niels Aage Skovbo, FOKUSThe Toy Book (TTB): How has the success of The Lego Movie helped to transform the entertainment and merchandising arm of Lego?

Søren Torp Laursen (STL): We are thrilled that The Lego Movie captured the attention of so many people around the world last year, serving as an anthem for creative building that drove families to pull out their existing Lego collections or try one of the Lego sets that we had on shelf. While we do not have ambitions to become an entertainment company, we know that storytelling and content—be it film, TV, YouTube tutorials, or fan-generated animations—is an important way that we create relevance while inspiring new ideas for play time. The movie was a perfect validation of our belief in the power of stories, and we look forward to deeper relationships with our content partners to continue to enhance what we do best in delivering fun and creative building sets that inspire children to become their own storytellers.
[Read more...]