HoliDAY of Play 2015

TOTY Awards Recognize the Most Outstanding Toys and Games of the Year

TOTY2015logoHundreds of global toy executives and guests gathered in New York City this past Saturday to pay tribute to the toy industry’s best and brightest toys, games and individuals at the 15th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony.

Zoomer Dino, from Spin Master, took home the overall Toy of the Year award prize and was named Boy Toy of the Year. Spin Master’s pet dinosaur lets kids train it to sit, speak, and react to commands. Crayola‘s Paint Maker, a customizable arts and crafts kit, earned the People’s Choice award and was also named Activity Toy of the Year. [Read more...]

The Little Gym Expands Its Partnership with Lego Systems Inc.

TheLittleGym.logoThe Little Gym International and Lego Systems Inc. will expand their ongoing partnership to integrate building time with Lego Juniors into birthday parties, camps, and other events.

Since last spring, The Little Gym has featured a special Lego Duplo building block curriculum incorporated into the gym’s Serious Fun programs. Adding Lego Juniors will provide opportunities for kids ages 4 to 7 to build projects as part of extended programs, including The Little Gym’s Summer and Winter Camps, which consist of both construction and project building along with creative role play. The Little Gym also offers Parents’ Survival Night, featuring special building activities with parents invited to join in; and the Awesome Birthday Bash, which incorporates Lego Juniors activities into 90-minute and two-hour parties.

Parents can visit to find their nearest The Little Gym location.

Lego Systems Maximizing Opportunities for Kids

LEGO_LogoLego Systems Inc. announced that it would be maximizing opportunities for young children to play, make, and share by working in conjuncture with the White House Maker Faire on the Junior Maker program.

The program will celebrate the company’s recognition that children are born with an urge to explore and be playful, and will provide free activities and information directly to parents to help their children discover these natural tendencies. Lego will collaborate with the Association for Library Service to Children to provide experiences for children as young as four years of age.

Starting in July, librarians will be able to download a digital toolkit from Lego for details on how to host a Junior Maker session at their library, and parents will be able to download content for their children to play in their own home.

Lego Juniors, introduced this year, are construction sets to help children learn to build independently.