China Toy Fair


COMMENTARY: Lego Friends Video Game Appeals to Boys and Girls

Lego Friends box art.jpgRight in time for the holidays, Warner Bros. Interactive Entertainment has released Lego Friends, a video game based on the construction toy line of the same name. While the game is all-ages-friendly, the target demographic appears to be young girls in particular: The box art features many of the characters that appear in the game—fresh-faced ladies of various hair colors, skin tones, and hobbies.

I first heard of Lego Friends, developed by TT Games and Hellbent Games for Nintendo 3DS and DS, months before, and even then I was interested in how it might differ from titles intended for more of a boys’ audience. Eventually, I got to demo it alongside Lego Marvel Super Heroes, a game that if not specifically for boys, is certainly a more testosterone-heavy affair. The art direction and color palette for Lego Friends are cuter and brighter, respectively. But do those factors alone—and that the main avatar and supporting characters are all female—qualify calling it a video game for girls? Could it still conceivably appeal to other audiences? [Read more...]

COMMENTARY: New Warner Bros. Licensed Games Look at Superheroes in a Different Light

I couldn’t be happier that 99 percent of all current movies—including Thor: The Dark World, due in theaters this week—seem to feature somebody in a cape or a miraculous suit of armor battling evil. Full disclosure: I was way into superhero comics when I was a kid. I managed to amass hundreds, which I kept in cardboard long boxes, re-reading them over and over throughout my tortured adolescence. I didn’t buy them for collecting purposes, thank goodness; years later, I traded in the entire lot for $10 and a key lime pie, and considered myself lucky to have gotten that much.

(Seriously, folks, if you started collecting comics during the 1990s or later, they’re not going to put your kid through college. It just won’t happen.)

My point is, I’m a huge superhero fan. However, I’ve started to feel super-saturated by all the licensed comic book-based movies and TV shows popping up of late. They always seem so serious, with all the world-saving and high drama, the death and epic romance and heroic posturing. It’s great the first time, pretty good the second, but around the umpteenth, I have to fight the urge to stand up and yell, “Hey, grown person in hockey pants! Aren’t we supposed to be having fun here?”

For that reason, I am grateful for the recent trend in video games based on licensed superhero properties, specifically those from Warner Bros. Interactive Entertainment. While its offerings of late include the very seriously toned Batman: Arkham Origins, the company is also responsible for two titles that manage to be respectful of the superhero genre, while simultaneously turning it on its head in ways that are funny and downright fun. Both games are available now and suitable for kids ages 10 and up. [Read more...]

Lego Marvel Super Heroes Launches with Massive Character Line-up, Lego Big Figures

Lego.MarvelLego Marvel Super Heroes has launched in North America for the Xbox 360, PlayStation 3, Wii U, and Windows PC. Lego Marvel Super Heroes: Universe in Peril is also now available for the Nintendo 3DS and PS Vita handheld systems.

In Lego Marvel Super Heroes, players take on the role of their favorite Marvel characters, such as Spider-Man, Iron Man, Wolverine, Thor, Captain America, and the Hulk, as they assemble to battle some of the most menacing Marvel supervillains. More than 100 playable characters are unlockable, and players can also choose from bonus heroes, such as the Guardians of the Galaxy, the Punisher, Squirrel Girl, and Deadpool.

Lego Marvel Super Heroes offers players a chance to show off their super skills by using weapons, such as Captain America’s shield, Thor’s hammer, or Hawkeye’s bow, during action sequences. Players will also be introduced to different character super abilities, such as Doctor Strange’s magic powers, Professor X or Jean Grey’s mind control, and more. Lego Marvel Super Heroes features some of the more legendary locations from the Marvel Universe, including Iron Man’s Stark Tower headquarters and the Daily Bugle. For the first time in a Lego game, players can clobber and smash bricks with super-sized Lego big figures, including Colossus, Iron Man’s Hulkbuster Armor, and the Thing.

The handheld Lego Marvel Super Heroes: Universe in Peril offers a different gameplay experience that includes challenging time-based missions, performing combo moves, and getting assistance from your superpowered tag team partner.