Toy Fair 2017


C2C Studios

WBIE Releases Lego Star Wars: The Force Awakens DLC Level Pack

Lego Star Wars- The Force Awakens - The First Order Seige of Takodana

Warner Bros. Interactive Entertainment (WIBE) launched the First Order Siege of Takodana Level Pack, the latest downloadable content in the LEGO Star Wars The Force Awakens Season Pass.

Star Wars fans can now play the assault on Maz Kanata’s castle from the perspective of villainous Kylo Ren and lead the First Order on the attack in search of Rey and BB-8. The Level Pack features unlockable characters and vehicles, including Kylo Ren, FN-1044 (Stormtrooper), Jashco Phurus, Rosser Weno, Stormtrooper Officer, Strono Tuggs, Thromba, Laparo, Jakku Freighter (Full-size Vehicle), Jakku Freighter (Microfighter Vehicle).

Players can now purchase the LEGO Star Wars: The Force Awakens Deluxe Edition, which includes both the main game and the Season Pass for Playstation 4 and Xbox One.

 

Lego Star Wars Adventure Continues

freemakers-736x1024The Lego Star Wars adventure continues with new building sets, buildable characters, and an original TV series.

Eight new film-inspired building sets for Fans of the Star Wars: The Force Awakens will be introduced. Five sets are now available, with one launching in March and two in June. First Order Snowtroopers, Resistance Troopers, Maz Kanata, Admiral Ackbar, General Leia Organa, and more are available in minifigure form for the first time through the collection.

In March, seven new building sets will be introduced based on the Original Star Wars Saga. Characters from the Dark Side and Light Side team up in the Rebel Alliance Battle Pack and Galactic Empire Battle Pack. Experienced builders can recreate the Rebel Force’s Echo Base from Star Wars: Episode V-The Empire Strikes Back, with the 2,144- piece building set. [Read more...]

Scholastic Extends Publishing Agreement with Lego Through 2019

Scholastic has extended and expanded its publishing relationship with Lego through 2019, which will now include World all language rights, as well as several new publishing programs, line extensions, and acquisitions. Scholastic U.S. will manage world English rights, and Scholastic UK will manage foreign translation rights. [Read more...]

The Force Will Be Strong at Toys “R” Us Times Square on September 4

Star Wars Millennium Falcon Spaceship from Kenner (1979)

Star Wars Millennium Falcon Spaceship from Kenner (1979), on display as part of Destination: Star Wars—The Experience

When the clock strikes 12:01 a.m. on September 4, all Toys “R” Us stores in the U.S. will open their doors, giving customers the opportunity to purchase hundreds of new Star Wars playthings, including a wide variety of merchandise not available anywhere else.

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Toys “R” Us to Launch New Star Wars Saga Products with Midnight Openings Worldwide

Force Friday ArtworkOn September 4, aka Force Friday, Toys “R” Us will celebrate the debut of toys based on the next chapter of the Star Wars saga, Star Wars: Episode VII—The Force Awakens. Toys “R” Us locations worldwide, as well as toysrus.com, will transform into Destination: Star Wars with hundreds of new products, including those available exclusively at Toys “R” Us. Toys “R” Us stores around the globe will be opening their doors at 12:01 a.m., providing customers with the opportunity to be the first to purchase the new Star Wars merchandise.

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Lego Celebrates 15 Years at Comic-Con International with Life-Sized Models, Product Reveals, and More

LEGO_LogoAt Comic-Con International in San Diego, Lego Systems Inc. has a slate of activities and events to commemorate 15 years of fun at the convention, including never-before-seen life-sized models, product reveals, and exclusive retail sets.

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Toys “R” Us Becomes Destination: Star Wars, Kicking Off Year-Long Celebration

TRU Destination Star Wars logoToys “R” Us stores worldwide, as well as toysrus.com, are set for a year-long celebration in honor of the Star Wars saga. Beginning on May 3 in the U.S., Star Wars Day events will take place at all Toys “R” Us locations across the country. Young Jedis and their families are invited to visit their local store dressed in their Star Wars best, receive giveaways, and more.

[Read more...]

The Lego Group’s Strong 2014 Led by Global Growth

legoworldmapLast year, the Lego Group enjoyed revenue growth of 15 percent year over year on a local currency basis, excluding foreign exchange impacts. Revenue increased by 13 percent to DKK 28.6 billion (USD $4,349,545,486) compared to DKK 25.3 billion (USD $3,847,850,941) in the previous year, while the year’s operating profit increased to DKK 9.7 billion (USD $1,475,318,881) compared to DKK 8.3 billion (USD $1,262,184,735) in the previous year, an increase of 16 percent. Net profit was DKK 7.0 billion (USD $1,064,493,150) compared to DKK 6.1 billion USD $927,777,853) in the prior year, an increase of 15 percent. [Read more...]

Lego Launches Star Wars Rebels Building Sets Inspired by New Animated Series

LEGO_LogoLego Systems will release new Lego Star Wars products based on the new Star Wars Rebels animated TV series, which is scheduled to premiere on Disney Channel this fall before appearing regularly on Disney XD. The new building sets were unveiled at a Disney Consumer Products event on February 17 and will launch on August 1. They include the Lego Star Wars The Ghost building set, which is based on the Rebel heroes’ starship, The Ghost, and has dual cockpits, a 360-degree rotating turret, two spring-loaded shooters, ejecting escape pods, and several new minifigures. Consisting of a total of 929 pieces, it is suitable for kids ages 9 and up.

The second building set, Lego Star Wars Phantom, is an attack shuttle that works in conjunction with The Ghost set. The Phantom model features 234 pieces and includes folding wings, tools, and a detachable cockpit with cargo hold where pilot Ezra Bridger can store his cadet helmet and blaster. Ezra and his grumpy Droid companion Chopper are also brought to Lego minifigure form. The set is suitable for kids ages 7 and up.

The introduction of Lego Star Wars Rebels coincides with the 15th anniversary of Lego Star Wars, the first licensed property ever to come to life in Lego form.

Toys “R” Us 2013 Holiday Strategy Highlights Education, Tablets, and More

toysrusToys “R” Us Inc. will enhance product categories that have experienced sales growth over the past few years, such as education, tablets, and construction, as part of their 2013 holiday strategy.

This season, a dedicated Imaginarium shop will set in-store, and each store will have a whole aisle dedicated to new educational products, such as microscopes and telescopes from Edu Science and language-learning programs from Little Pim. Meanwhile, capitalizing on the growing construction category, the company will install a “Shop within a Store” in approximately 300 locations, showcasing construction brands such as Lego and Mega Bloks. The company will also feature approximately 70 Lego exclusives this holiday season, including Legends of Chima The Croc Swap Hideout and Star Wars Jedi Defender Class Cruiser.

After experiencing increases in sales of tablets and tablet accessories, Toys “R” Us will add easy-to-navigate 32-foot shops that will showcase 25 tablets that can be tested and engaged with by kids and parents. These shops are expected to set in the majority of Toys “R” Us locations by October. The company also has exclusive tablet products, such as the Kurio 10s by Techno Source and its recently announced tabeo e2, and will be launching a dedicated online tablet guide.

Finally, online shoppers can now place a “Buy Online, Pickup In Store,” order on toysrus.com and it will be ready for pickup in under an hour, and “Ship to Store” orders will now be available for pickup in five to 10 days. Later this fall, stores will be equipped with a secondary in-store pickup location, and “Ready for Pickup” emails that are sent to customers once their order is available will include a map of where the pickup location is positioned within the store.