Merlin Entertainments to Open LEGOLAND Location in New York

Legoland_NYMerlin Entertainments is moving forward with plans to build a new LEGOLAND location in New York. The new location will open in 2020 in Goshen.

After more than a year of public meetings and hearings in addition to a thorough and transparent review process by officials, LEGOLAND New York has been granted conditional approval of its site plan by the Town of Goshen Planning Board, allowing it to officially move ahead with building the park. [Read more…]

LEGO Remains Top Selling Toy Brand on Amazon

oneclickretailAccording to One Click Retail‘s brand measurement calculations, the top five highest-selling toy brands on Amazon are LEGO, Fisher-Price, Melissa & Doug, Little Tikes, and Step2.

These toy brands, which retain their rankings from last year, account for 30 percent of year-to-date toy sales on Amazon. One Click Retail has calculated first-party toy sales at $970 million year to date, a 9 percent year-over-year increase. Last year, total Amazon toy sales reached a record $4 billion, capturing 20 percent of the total toys market in the U.S. [Read more…]

WBIE Releases Latest The LEGO Ninjago Movie Video Game Trailer

The LEGO NINJAGO Movie Video Game KeyArt_TB

The latest trailer for The LEGO Ninjago Movie Video Game trailer is here!

From Warner Bros. Interactive Entertainment, the new video game based on the upcoming movie features eight large, action-packed open locations based on the movie story, as well as iconic locations and characters from the LEGO Ninjago TV series. Each location includes a host of hidden secrets to collect and its own unique Challenge Dojo, where players can put their combat skills to the test.

The LEGO Ninjago Movie Video Game launches alongside the film on Sept. 22 for the Nintendo Switch, PlayStation 4, Xbox One, and PC. Watch the trailer below!

LEGO Announces Layoffs

LEGOLEGO said it would lay off 8 percent of its staff and revamp its business after reporting fiscal results for the first half ending June 30, 2017. Revenue for the period declined 5 percent, compared with the first half of 2016. The layoffs would impact approximately 1,400 positions, the majority before the end of 2017. Currently the LEGO Group employs approximately 18,200 people.

Performance across market regions was mixed. In established markets such as the U.S. and in parts of Europe revenue declined, while in some growing markets, such as China, revenue grew by double digits.

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Warner Bros. Interactive Entertainment, TT Games, The Lego Group Launch Lego Worlds for Nintendo Switch

LEGOWorldsLEGO Worlds—a galaxy of imaginative worlds made of digital LEGO bricks where players can explore, discover and create together—is now available for Nintendo Switch. The physical version includes two bonus packs of premium DLC: the Classic Space and the upcoming Monsters. The digital version includes the base game with the DLC available for sale separately on the eShop. Both premium DLC packs will be available on all other platforms. [Read more…]

The LEGO Group Reveals Global Licensing and Merchandising Program for The LEGO Ninjago Movie

legoninjagoThe LEGO Group and Warner Bros. Consumer Products (WBCP) revealed the licensing and merchandising program for The LEGO Ninjago Movie, including apparel, accessories, costumes, toys, publishing, stationery, party goods, and more.  [Read more…]

First Themed Content Pack for Lego Worlds is Now Available

LEGOWorldsContentPackSpaceWarner Bros. Interactive Entertainment, TT Games, and The Lego Group‘s first downloadable themed content pack for Lego Worlds is now available. [Read more…]

The Lego Ninjago Movie Video Game to be Released Same Day as Film

Name_year_Original_CMYK_LThe Lego Ninjago Movie Video Game, which will bring players into the world of the upcoming animated film The Lego Ninjago Movie, will be available for PlayStation 4 computer entertainment system, Xbox One, Nintendo Switch, and PC from Warner Bros. Interactive Entertainment, TT Games, and The Lego Group on Sept. 22.

[Read more…]

Lego Group to Release 15 New Building Sets Based on The Lego Ninjago Movie

LegoNinjagoMovieA collection of 15 building sets and series of collectible Lego Minifigures based on The Lego Ninjago Movie will hit the shelves in August.

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WBIE to Release Five Lego Dimensions Expansion Packs

LegoDimensions_PPGExpansionWarner Bros Interactive Entertainment (WBIE) is set to release five new expansion packs for Lego Dimensions, available Sept. 12. The Team and Fun Packs are based on Cartoon Network’s animated series Teen Tians Go! and The Powerpuff Girls, and fans can also purchase the Beetlejuice Fun Pack.

Players who purchase either of the Teen Titans Go! expansion packs can access an exclusive animated episode, which includes how the heroes came across the Lego Dimensions multiverse. The Teen Titans Go! Team Pack includes Lego minifigures of Raven and Beast Boy and the 3-in-1 T-Car, which can be rebuilt into the Forklift and T-Plane.

[Read more…]