Sweet Suite 2016

Lego Star Wars: The Force Awakens Launches

LegoStarWarsWarner Bros. Interactive Entertainment, TT Games, The Lego Group, and Lucasfilm launched Lego Star Wars: The Force Awakens. Developed by TT Games and Warner Bros. Interactive Entertainment, the video game is available now for the PlayStation4, PlayStation3, PlayStation Vita, Xbox One, Xbox 360, Wii U, Nintendo 3DS family of systems, Windows PC, Mac, and on the App Store for iPhone, iPad, and iPod touch. [Read more...]

Disney Expands Frozen Franchise with New Books, Shorts, and Digital Extension

FrozenDisney will expand on the animated feature Disney Frozen with Frozen Northern Lights, an original story from the kingdom of Arendelle, spanning a collection of books, animated shorts from The Lego Group, and new digital extensions. Beginning in July, Frozen fans will follow Anna, Elsa, Olaf, Kristoff, and Sven on an adventure to restore the glimmer of the Northern Lights. [Read more...]

Cartoon Network To Launch Adventure Time Lego Set

Cartoon Network’s series Adventure Time will be available in Lego form early next year. Adventure Time fans can look forward to owning their very own Lego set from concepts generated by the fan-fueled Lego Ideas crowdsourcing platform. [Read more...]

Marvel Unveils World Merchandising Program for Guardians of the Galaxy Franchise

3255296 2Marvel unveiled a licensing program in support of its Guardians of the Galaxy franchise ahead of next year’s sequel. In anticipation of the new film and to help spark ongoing demand for all things Guardians, Marvel is unleashing an expanded merchandising program. The program will offer year-round support to the franchise for fans of all ages with focus on younger customers, ages 6-11. The merchandise rollout will include new toys, games, books, apparel, accessories, and more. [Read more...]

Warner Bros. Interactive Entertainment, TT Games, and The Lego Group Expand Lego Dimensions

ExpansionPack_NA_HarryPotterTeamPackWarner Bros. Interactive Entertainment, TT Games, and The Lego Group will expand the Lego Dimensions with more blockbuster franchises, such as Harry Potter, The Powerpuff Girls, and Ghostbusters. The new expansion packs increase the complete selection to 30 entertainment brands, allowing players to mix and match characters and universes. [Read more...]

Moose Toys Becomes No. 4 Largest Toy Company in U.S.

ShopkinsLifestyleMoose Toys ranks fourth among toy manufacturers in the U.S., according to data from The NPD Group Retail Tracking Service. The data is based on dollar sales of toys from January through March of this year. The company’s growth is boosted by sales of its Shopkins collectible brand. [Read more...]

Lego Disney Minifigures Collection Coming this May

Screen Shot 2016-03-29 at 8.30.41 PMLego will release 18 new minifigures based on classic Disney characters, the company announced on Twitter. The Disney Series will be available starting May 1, and is the company’s first-ever Disney character collection of minifigures. The collection includes classic characters such as Mickey Mouse, Daisy, and Peter Pan, and new favorites, including Stitch and Mr. Incredible. [Read more...]

Skip Kodak Appointed Head of LEGO Systems

Skip Kodak, senior vice president of the Lego Group‘s supply chain planning and distribution division, has been appointed as head of Lego Systems Inc. and head of the Lego Group’s Market Group Americas, effective April 1.

Kodak has been with the LEGO Group since 2002, when he started as vice president, U.S. Field Sales. Over the past 14 years, he has held a variety of commercial roles and since 2012, Kodak has been a member of the LEGO Group’s Corporate Management.

The present head of LEGO Systems, Inc., Søren Torp Laursen, is resigning to take on a new position outside the LEGO Group.

Lego Star Wars Adventure Continues

freemakers-736x1024The Lego Star Wars adventure continues with new building sets, buildable characters, and an original TV series.

Eight new film-inspired building sets for Fans of the Star Wars: The Force Awakens will be introduced. Five sets are now available, with one launching in March and two in June. First Order Snowtroopers, Resistance Troopers, Maz Kanata, Admiral Ackbar, General Leia Organa, and more are available in minifigure form for the first time through the collection.

In March, seven new building sets will be introduced based on the Original Star Wars Saga. Characters from the Dark Side and Light Side team up in the Rebel Alliance Battle Pack and Galactic Empire Battle Pack. Experienced builders can recreate the Rebel Force’s Echo Base from Star Wars: Episode V-The Empire Strikes Back, with the 2,144- piece building set. [Read more...]

Women in Toys Announces Nominees for 12 Annual Wonder Women Awards

45d2d355-1dc4-46da-af13-75bedb5a57b8Women in Toys Licensing and Entertainment (WIT), will honor a dozen women business leaders, its founders, and more than 50 finalists at the 12th Annual Wonder Women Awards Gala, which is also celebrating 25 years of the organization.

Game Changer Stylist Micaela Erlanger and Positive Body Image Advocate and Supermodel EMME will be present WIT’s Game Changer Award to Mattel. WIT will also present Sydney and Toni Lowe, two toy making entrepreneurs and the creators of Poketti pocket plush, with the Wonder Girl Award. [Read more...]