Warner Bros. Pictures Confirms Release Dates for Upcoming Lego Movies

LEGO_LogoWarner Bros. Pictures has confirmed the release of three new Lego features, including The Lego Movie Sequel, which will be released domestically on May 18, 2018, beginning its worldwide release.

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Hamleys Opens Second-Largest Toy Store in the World in Moscow

Photographer: Andrey Rudakov/Bloomberg

As reported by Reuters, the British toy store Hamleys opened the second-largest toy store in the world on Tuesday in central Moscow. The new shop covers roughly 6,750 square meters, or about 73,000 square feet, and features a rocket made of nearly two million Lego bricks.

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Lego Friends to be Final Room Theme at Legoland Hotel at Florida Resort

LEGOLAND Florida ResortA Lego Friends suite was unveiled as the last of the four highly themed room designs for the new Legoland Hotel at Legoland Florida Resort. The life-size replica of the children’s sleeping area of the room includes a bunk bed with a trundle bed, TV, Lego models, and a treasure chest. SGA Production Services created the replica, closely following the plans for the actual hotel rooms.

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Lego Releases The Simpsons Kwik-E-Mart Set, New Licensed Minifigures

ApuLegoFollowing a successful response to the first Simpsons construction set and licensed Lego Minifigures inspired by the TV series, The Simpsons, the Lego Group is extending its Lego brick version of Springfield with an exclusive building set to celebrate the iconic Kwik-E-Mart featured regularly in the show.

There will also be a second Lego Minifigures series, inspired by beloved characters from The Simpsons. Both the Kwik-E-Mart set and the new Minifigures series will be available via lego.com and Lego brand retail stores on May 1.

LEGO Ninjago: Shadow of Ronin Villains Revealed

Lego LogoLego has released this rendering of Ronin, the main antagonist of the upcoming LEGO Ninjago: Shadow of Ronin, arriving on Nintendo 3DS and PlayStation Vita on March 24. The image also features the titular bad guy’s band of villains, including Frankjaw, Master Chen, Skales, and General Cryptor.

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American Greetings Hires Karen Vermeulen, Revamps Internal Licensing, Entertainment Teams

ResizedAGPLogoAmerican Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, is revamping its licensing, entertainment, digital, and distribution teams, starting with the hire of former longtime Zodiak Kids executive Karen Vermeulen. Vermeulen joins AGP as its new head of global sales and co-productions, and will initially be based out of London.
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Lego Demonstrates New App, Makes it Easier to Get Started Using Robotics

LEGO_LogoAt the SXSWedu Conference in Austin, Lego Education demoed the new Lego Education EV3 Programming App for use with the Lego Mindstorms Education EV3 solution. The app is intended as an effective way for classrooms to get started with Lego Mindstorms Education EV3 within a 45-minute classroom period. [Read more...]

Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More

Marvel LogoOn Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
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ToyBacker Launches First-Ever Crowdfunding Site Dedicated to the Toy Industry

ToyBacker.com LOGOToyBacker has launched toybacker.com, the first crowd-funding site dedicated solely to the toy industry. The site will serve as a hub for creative toy innovators of all types to share their ideas, gather funding, and bring their products to fruition with the financial support of the consumer. [Read more...]

Q&A with Søren Torp Laursen, President, Lego Systems

Lego Direktion  15,012,2005 © Niels Aage Skovbo, FOKUSThe Toy Book (TTB): How has the success of The Lego Movie helped to transform the entertainment and merchandising arm of Lego?

Søren Torp Laursen (STL): We are thrilled that The Lego Movie captured the attention of so many people around the world last year, serving as an anthem for creative building that drove families to pull out their existing Lego collections or try one of the Lego sets that we had on shelf. While we do not have ambitions to become an entertainment company, we know that storytelling and content—be it film, TV, YouTube tutorials, or fan-generated animations—is an important way that we create relevance while inspiring new ideas for play time. The movie was a perfect validation of our belief in the power of stories, and we look forward to deeper relationships with our content partners to continue to enhance what we do best in delivering fun and creative building sets that inspire children to become their own storytellers.
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