The Art of the Brick to Feature Lego Sculptures Inspired by DC Comics

TheArtoftheBrick,DCComicsWarner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, is collaborating with The Art of the Brick to create a contemporary art exhibition featuring large-scale sculptures, inspired by DC Comics superheroes and super-villains and made entirely out of Lego bricks. The new exhibition, The Art of the Brick: DC Comics, created by artist Nathan Sawaya, will feature Sawaya’s take on the breadth and depth of the characters and stories from DC Comics’ 80-year history, told through his Lego lens. [Read more...]

ToyBacker Launches First-Ever Crowdfunding Site Dedicated to the Toy Industry

ToyBacker.com LOGOToyBacker has launched toybacker.com, the first crowd-funding site dedicated solely to the toy industry. The site will serve as a hub for creative toy innovators of all types to share their ideas, gather funding, and bring their products to fruition with the financial support of the consumer. [Read more...]

Lego Ninjago: Shadow of Ronin Key Artwork Revealed

LEGO_LogoWarner Bros. Interactive Entertainment has released the key art for Lego Ninjago: Shadow of Ronin, coming to Nintendo 3DS and PlayStation Vita on March 24.

In Lego Ninjago: Shadow of Ronin, players take on the roles of their favorite Ninja warriors and use an array of vehicles, mechs, and dragons to battle their way through the Ninjago universe. A new enemy named Ronin enters the game and has the ability to steal the memories of Ninja warriors by using the Obsidian Glaive weapons. Players must locate these weapons and retrieve their powers before Ronin succeeds in completing his evil plans.

The new key artwork features ninjas Kai, Jay, Cole, Zane, and Lloyd, as well as the mysterious Ronin.

LEGO Ninjago Shadow of Ronin_Key Art

Lego Builds Tenth Consecutive Year of U.S. Toy Market Growth

Lego LogoLego Systems Inc. achieved U.S. consumer sales growth for the tenth consecutive year in 2014. The company increased its overall U.S. toy market share to end 2014 in its strongest position ever in U.S. toys. [Read more...]

Dirk Engehausen Appointed New CEO of Schleich Group

SchleichlogoDirk Engehausen has been appointed CEO of the Schleich Group. Dr. Thomas van Kaldenkerken will relinquish his role as CEO, and together with Dr. Konrad Nilbers, will co-chair the advisory board for the Schleich Group.

Engehausen has been a member of the advisory board since mid-2014, and brings extensive experiences from his 20-year career with Lego, where he played a major role in the strategic repositioning of the company. Engehausen intends to implement and further develop the strategic and operative realignment of the company initiated by van Kaldenkerken.

The operations of Schleich USA Inc. will continue to be under the leadership and direction of Sören Hjorth, Schleich USA president, from Schleich’s facility in Charlotte, N.C.

Lego Group Partners with Warner Bros. Consumer Products on Scooby-Doo Building Sets

Lego ScoobyDooThe Lego Group is partnering with Warner Bros. Consumer Products to develop Lego building sets inspired by animated franchise, Scooby-Doo. Five new building sets will bring characters such as Shaggy, Scooby, and the rest of the gang to life in Lego form for the first time ever.

The sets will include the Mummy Museum Mystery, the Haunted Lighthouse, and the Mystery Mansion. These are scheduled to arrive on store shelves in August.

In related news, there will be a 22-minute, animated Lego special featuring Scooby-Doo, and produced in partnership with Warner Bros. Animation. Warner Bros. Animation will also be producing made-for-video movie titles, which will be released by Warner Bros. Home Entertainment during the coming years.

GUEST COMMENTARY: International CES Explodes with Family-Friendly Tech

by Reyne Rice, toy trends analyst and consultant

Meccanoid G15 KS, from Spin Master

During the first week of January, International Consumer Electronics Show (CES) 2015 unveiled the latest consumer electronics innovations. Kids, families, and educators were among the target audiences for this new world of technology, which extended across all exhibitor areas. Here are some of the family tech-focused highlights from the show: [Read more...]

The Little Gym Expands Its Partnership with Lego Systems Inc.

TheLittleGym.logoThe Little Gym International and Lego Systems Inc. will expand their ongoing partnership to integrate building time with Lego Juniors into birthday parties, camps, and other events.

Since last spring, The Little Gym has featured a special Lego Duplo building block curriculum incorporated into the gym’s Serious Fun programs. Adding Lego Juniors will provide opportunities for kids ages 4 to 7 to build projects as part of extended programs, including The Little Gym’s Summer and Winter Camps, which consist of both construction and project building along with creative role play. The Little Gym also offers Parents’ Survival Night, featuring special building activities with parents invited to join in; and the Awesome Birthday Bash, which incorporates Lego Juniors activities into 90-minute and two-hour parties.

Parents can visit thelittlegym.com to find their nearest The Little Gym location.

COMMENTARY: I Don’t Know Art, But I Know What I Like (and That Includes Books about Lego)

Everybody loves Lego. But naturally, not everyone loves it in the same way. For some, what they find most appealing is the look of the bricks, which can capture the shape of an object—whether we’re talking about the Empire State Building or the Batmobile—while retaining an element of whimsy. For others, what makes Lego so awesome is the infinite number of possibilities it presents; that is, the fact that with enough pieces (and the right ones), a person can construct whatever they want. The only limiting factor is one’s imagination. [Read more...]

Toys “R” Us Extends Hours, Offers Last-Minute Deals for the Holidays

toysrus.croppedIn the days leading up to Christmas, Toys “R” Us will offer extended shopping hours at stores nationwide. From December 20 through December 22, stores will remain open from 6 a.m. until 2 a.m., while beginning at 6 a.m. on December 23, and continuing through 9 p.m. on Christmas Eve, Toys “R” Us stores will be open around the clock.

At Toys “R” Us stores between now and December 20, deals are available on all Barbie dolls, Charmazing kits, Transformers Stomp & Chomp Grimlock, Teenage Mutant Ninja Turtles Blu-ray/DVD/Digital Combos or Blu-ray combo packs with ear buds and masks, Skylanders Trap Team Starter Packs, LeapTV systems, The Lego Movie DVD with Lego construction set, Imaginext toys, and select board games (while supplies last). [Read more...]