COMMENTARY: I Don’t Know Art, But I Know What I Like (and That Includes Books about Lego)

Everybody loves Lego. But naturally, not everyone loves it in the same way. For some, what they find most appealing is the look of the bricks, which can capture the shape of an object—whether we’re talking about the Empire State Building or the Batmobile—while retaining an element of whimsy. For others, what makes Lego so awesome is the infinite number of possibilities it presents; that is, the fact that with enough pieces (and the right ones), a person can construct whatever they want. The only limiting factor is one’s imagination. [Read more...]

Toys “R” Us Extends Hours, Offers Last-Minute Deals for the Holidays

toysrus.croppedIn the days leading up to Christmas, Toys “R” Us will offer extended shopping hours at stores nationwide. From December 20 through December 22, stores will remain open from 6 a.m. until 2 a.m., while beginning at 6 a.m. on December 23, and continuing through 9 p.m. on Christmas Eve, Toys “R” Us stores will be open around the clock.

At Toys “R” Us stores between now and December 20, deals are available on all Barbie dolls, Charmazing kits, Transformers Stomp & Chomp Grimlock, Teenage Mutant Ninja Turtles Blu-ray/DVD/Digital Combos or Blu-ray combo packs with ear buds and masks, Skylanders Trap Team Starter Packs, LeapTV systems, The Lego Movie DVD with Lego construction set, Imaginext toys, and select board games (while supplies last). [Read more...]

Next Lego Ninjago Video Game Slated for Next Spring

LEGO Ninjago_Shadow of Ronin_Announce ArtTo celebrate International Ninja Day, Warner Bros. Interactive Entertainment, TT Games, and The Lego Group announced that the next installment of Lego Ninjago franchise, Lego Ninjago: Shadow of Ronin, will be available for Nintendo 3DS and PS Vita next spring. Developed by TT Fusion, a subsidiary of TT Games, the latest Lego handheld game delivers an untold story of the Lego Ninjago: Masters of Spinjitzu TV show.

In Lego Ninjago: Shadow of Ronin, players will battle through iconic locales from the TV series, including the Ice Temple, the Toxic Bogs, and a mysterious new island, as well as visit the mountain village of Spinjago, where the Ninjas are training with Grand Sensei Dareth and Sensei Wu. Using their Spinjitzu abilities, players can unleash their Ninja’s elemental power and smash their way through enemies and solve puzzles. They can even team up and create multi-elemental builds using the Tornado of Creation.

Cyber Monday Marks a Personal Best for Wal-Mart

Walmart.com_Cyber_Monday_Home_PageAs reported by Wal-Mart this past Tuesday, Cyber Monday was the retailer’s biggest online day for orders in its history. Customers viewed more than 1.5 billion pages on walmart.com between Thanksgiving and December 1, aka Cyber Monday, with mobile accounting for approximately 70 percent of traffic to the site between Thanksgiving and Cyber Monday.

Walmart.com’s best-selling Cyber Monday items included the PlayStation 4 500 GB Console Bundle with Lego Batman 3: Beyond Gotham and LittleBigPlanet 3; the Nintendo 3DS XL New Super Mario Bros 2 Limited Edition Handheld; the Xbox One Assassins Creed Unity Bundle; the Skywalker Trampolines 12-Foot Round Trampoline and Safety Enclosure with Blue Spring Pad; and the Lego Giant Creative Tower, with 1,600 pieces and storage box.

This year, more than 100 Cyber Monday specials were available for free same-day pickup at Wal-Mart stores, and orders with same-day pickups increased 70 percent over last year.

China Toy Expo Shows the Dynamism of the Toy Industry in China

Resized.EMILIALSINAby Emili Alsina

Over 50,000 professionals of the toy, baby, and licensing industries visited the trade shows organized by the China Toy & Juvenile Products Association (CTJPA) in Shanghai from October 14 to 16: China Toy Expo, China Kids Expo, and China Licensing Expo. This attendance represents a 26 percent increase compared to the previous year. Alsina, editor of the Spanish magazine Juguetes B2B (specializing in the toy industry in Spain) and member of the International Toy Magazine Association (ITMA), attended these three trade shows to witness the latest trends and developments of the industry in China.

The toy market is very dynamic in China, and has a consumer (the parents) increasingly interested in products that provide educational value to their children. The kids, in turn, are increasingly interested in licensed products. China Toy Fair, which has been held for the last 12 years–and is the largest international toy fair in mainland China and the third largest worldwide–was celebrated simultaneously with the China Kids Expo (childcare sector) and the China Licensing Expo (licensing sector).

Resized.LEGOJuguetes B2B, a professional communication magazine specializing in the toy industry in Spain, attended the three trade shows to give informational coverage of the latest trends in the industry that will shape the Chinese market next year. The strategy of holding the three exhibitions simultaneously makes perfect sense, given the synergies that occur between the three different sectors. For instance, the licensing business has a large influence in the toy industry, with licenses for baby care products as well. Therefore, celebrating the events at the same time is an interesting opportunity for the professionals. [Read more...]

Toys “R” Us to Celebrate 11 Days of Cyber Savings

toysrus.croppedToys “R” Us will be celebrating 11 days of savings at toysrus.com beginning Wednesday and continuing through December 6, the end of Cyber Week. Online shoppers will find daily deals, enhanced services, and free shipping offers during the period of gift shopping.

Toysrus.com will kick off Black Friday shopping on Wednesday night starting at 10 p.m. The website will also offer customers deals in the season’s most sought-after items throughout Cyber Week, with Cyber Monday sales beginning on Sunday, November 30 at 9 p.m.

In addition to daily deals, a three-day Big Brands sale will take place from December 2 through December 4, featuring brands such as Barbie, Fisher-Price, Frozen, Lego, Skylanders, Teenage Mutant Ninja Turtles, and more. Also, a two-day event from December 5 through December 6 will provide shoppers with bargains on big gift items like dollhouses and powered ride-ons.

Children of Soldiers and Wounded Warriors Get New Toys from TIF and BGCA

toyindustryMore than 1,700 children of military personnel and Wounded Warriors were given brand-new toys and games on November 6 at Fort Belvoir in Fairfax County, Va. Hosted by the Toy Industry Foundation (TIF) in partnership with Boys & Girls Clubs of America (BGCA) Military Services, the toy giveaway was held in celebration of Military Family Appreciation Month.

Every child in attendance got to take home a toy, choosing from a selection of skill-building, enriching, and comforting playthings donated by Barnes & Noble, Big Time Toys, Imperial Toy, Lego, Mattel, Patch Products, and Yamie Chess. The event was held as part of the joint TIF/BGCA Play Comforts program, in which toys and games are delivered on an annual basis to families on U.S. military installations at home and abroad.

Target’s Holiday Deals Include Toy Discounts Throughout November

Target LogoTarget has extended its Black Friday prices throughout the month of November, with sales culminating on Black Friday weekend.

Throughout the month, Cartwheel—Target’s mobile savings app—is offering 50 percent off a different toy every day. Additionally, from November 23 to 29, Cartwheel will feature more than 100 exclusive deals, including 60 percent off select movie titles and 30 percent off select board games.

On Wednesday, November 26, Target stores and target.com will offer a handful of pre-Black Friday savings to guests. The deals will be available for preview in the store’s weekly ad on November 23.

For guests who want to shop early, Black Friday deals will be available on target.com on Thanksgiving morning. Target stores will then open for Black Friday shoppers at 6 p.m. that night.

The first several hundred guests waiting in line at Target stores across the nation on Thanksgiving evening will receive a Christmas cracker, which will include a Target gift card or coupon. Top Black Friday deals will include: Buy one, get one 50 percent off toys from select top brands, 40 percent off select Lego sets, sales on various game consoles, and more. [Read more...]

New Warner Bros. Behind-the-Scenes Videos Take You Far Beyond Gotham

LegoBatmanBTS

Warner Bros. Interactive Entertainment released two new developer diaries that give fans a behind-the-scenes look at the making of the upcoming LEGO Batman 3: Beyond Gotham. [Read more...]

MSC Cruises and Lego Partner for Themed Cruises

MSC1419619_Life_on_board_ChildMSC Cruises and the Lego Group have partnered to bring children and families the ultimate Lego experience at sea, with Lego-designed playrooms and entertainment options.

As part of the partnership, MSC Cruises is implementing a special program across its fleet in which children, as well as adults, can compete in Lego-themed competitions and games on a designated day of sailing. Children who participate in the Lego Experience Day will receive an official Lego Junior Master Builder diploma. In addition, all guests will have the chance to meet and greet Sailor Walkabout—the Lego Sailor Mascot—who will be available during cruises for photos and entertainment.

The Lego Group is also designing new play areas on the MSC Armonia, which will re-enter service this November. All the Lego features will be available free of charge to guests, and will be replicated on two new ships of the MSC fleet, scheduled to be delivered in 2017.