littleBits Raises $44.2M in New Funding and Expands Its Executive Team

littleBits1littleBits Electronics Inc. has landed $44.2 million in new funding to further its growth. The additional funding round was led by DFJ Growth, with additional participation from new investors Morgan Stanley Alternative Investment Partners, Grishin Robotics, and Wamda Capital, among others.

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World’s Largest Lego Brick Model Ship Coming to the Queen Mary

Lego Queen MaryIn July, the Bright Bricks Lego model of the Queen Mary begins its exhibition. The huge model will come to Long Beach and be displayed on the actual Queen Mary, the world’s most famous ocean liner.

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Barnes & Noble Throws the Book at Toy Retail

This article first appeared in the May/June 2015 issue of The Toy Book.

Science CenterThe great American bookstore has made room for a great American toy store.

Barnes & Noble is the largest retail bookseller in the U.S., with nearly 650 stores nationwide, as well as a thriving web presence. But in recent years, the bookstore chain has also been expanding its non-book offerings, balancing out shelves of New York Times bestsellers with educational toys, games, and collectibles.

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Lego Systems to Build Nation of Lego Makers

LEGO_LogoOn Friday, Lego Systems Inc. joined the White House in celebration of the Week of Making, scheduled for June 12 to 18, with a series of activities that amplifies the importance of play, prototyping, and making in the coming year. Lego Systems initiated hands-on, minds-on making activities at the National Maker Faire in Washington on June 12 to 13, and will again in September at World Maker Faire and the Innovation Festival hosted by the Smithsonian and the United States Patent and Trademark Office (USPTO).

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Rovio, Lego Partner for Angry Birds Construction Line

angry birdsThe Lego Group has partnered with Rovio to develop a line of Angry Birds construction toys. Lego Angry Birds will be available next spring to coincide with the release of The Angry Birds Movie, a full-length feature film based on the gaming franchise.

LEGO Dimensions Adds Iconic Characters from DC Comics, Back to the Future, and LEGO Ninjago

Lego Dimensions SupermanWarner Bros. Interactive Entertainment has unveiled details about upcoming properties coming to LEGO Dimensions, which merges physical Lego brick building with interactive console gameplay.

In addition to LEGO Batman, LEGO Gandalf, and Wyldstyle, the three minifigure heroes used to start the experience, LEGO Dimensions will allow gamers to customize their experience post-launch and throughout the first half of next year with additional packs from brands including: DC Comics Team Pack, featuring LEGO Joker and LEGO Harley Quinn minifigures; three additional DC Comics Fun Packs, featuring LEGO Superman, LEGO Aquaman, and LEGO Bane minifigures; the Back to the Future Fun Pack with LEGO Doc Brown minifigure; and two additional LEGO Ninjago Fun Packs with Sensei Wu and Lloyd minifigures.

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Legoland Hotel at Legoland Florida Resort Opens

Lego Pirate Themed RoomLegoland Hotel at Legoland Florida Resort opened on Friday, marking the expansion of the resort to become an immersive, multi-day experience for families. The grand opening was honored with thousands of colorful Lego minifigures blasting out of cannons atop the hotel, and a child discovering a key for opening the hotel built for kids.


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Amazon, Lego, and Hasbro Rank Among Reputation Institute’s 2015 U.S. RepTrak 100

ReputationInstitute2,logoAmazon ranked first for the second year in a row in Reputation Institute‘s 2015 U.S. RepTrak 100, an annual survey of corporate reputations. Lego ranked third among the top ten companies, and Hasbro ranked 23rd.

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LEGO Jurassic World Has New Trailer, Launch Date, and So Many Dinosaurs

The latest trailer for LEGO Jurassic World is overflowing with dinosaurs: big dinos, tiny dinos, friendly dinos, angry dinos, flying dinos, battling dinos, and even goofy dinos. Between the more than 20 different kinds of playable dinosaurs and more making an appearance, players will have plenty to do when the game arrives in North America on June 12 for PlayStation 4, PlayStation 3, PlayStation Vita, Xbox One, Xbox 360, Wii U, Nintendo 3DS, and Windows PC.

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Pleyworld’s First Crowdsourced Lego Design Is Now Available

Pley,HippieDirigibleOn April 24, the Hippie Dirigible, by Russian designers Dmitry and Anna Selivanov, became the first design available for rental on Pley.com to Pley users. It took 82 days to gather 5,000 votes from Lego fans worldwide. Pleyworld has now fulfilled its purpose as a Lego fan crowdsourcing website that enables designers to create, share, and distribute their designs.

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