Lego Debuts DC Super Hero Girls Line at Toy Fair

LEGODCSuperheroGirlsLego Systems Inc. introduced its collection of building sets inspired by the DC Super Hero Girls series at the North American International Toy Fair. In addition to the three building sets that launched in November, Lego introduced three mission-based building sets that are now available, with four more that will launch this August.  [Read more...]

TIA Announces Toy of the Year 2017 Winners

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Last night, the Toy Industry Association (TIA) announced the 2017 Toy of the Year award winners at the 17th annual Toy of the Year Awards and Toy Industry Hall of Fame induction ceremony, hosted at The Intrepid Sea, Air & Space Museum in New York City.

Winners in each of the categories include: [Read more...]

Marvel Unveils Heroes Come In All Sizes Retail Campaign

MarvelHeroesAllSizesDisney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign, Marvel Heroes Come in All Sizes, this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.

New Marvel products will highlight this theme and will be available in categories including home entertainment, television, publishing, and digital content. At retail, Marvel Heroes Come in All Sizes will follow the success of the fall campaign, Marvel Super Hero Spectacular, with new product launches and in-store statements, including Hasbro for six-inch Marvel Legends figures; Funko for larger-scale collectible characters; Lego for updated Mighty Micros; Jakks Pacific for Tsum Tsum characters; Jada Toys for die-cast figures; and Schleich for a collectible figure lineup.

Retail partners will feature marketing campaigns, which include branded end caps at Walmart and Target; Toys “R” Us will debut a front-of-store “What’s Hot” feature; Kohl’s will promote Marvel softlines and toys; and Amazon will offer marketing support for DVDs, books, and licensed product.

Disney Consumer Products and Interactive Media will support the campaign with a series of new brand-driven marketing spots and influencer campaigns.  There will also be a stop-motion advertainment spot that will use Hasbro action figures, which will be released in February.

Marvel Reveals Doctor Strange Product Collection

B7440AS00_630509425389_main_16_Large_300DPI-LMarvel launched a merchandise collection in preparation for the upcoming Nov. 4 theatrical debut of Doctor Strange. The collection, led by Hasbro, Lego, Funko, and more, will offer merchandise for kids and collectors.

The line will include Lego Doctor Strange’s Sanctum Sanctorum, Funko POP! Vinyl Doctor Strange Assortment, Mad Engine Doctor Strange Fan Apparel, Hasbro Doctor Strange 6 inch Legends Figure Assortment,  Marvel’s Color Your Own Doctor Strange and Marvel’s Doctor Strange Vol. 1: The Way of the Weird

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The collections are available now at major retailers including Walmart, Target, Toys”R’’ US, Amazon, JCPenney, Kohl’s, Hot Topic, and Disney Store.

WBIE Releases Lego Star Wars: The Force Awakens DLC Level Pack

Lego Star Wars- The Force Awakens - The First Order Seige of Takodana

Warner Bros. Interactive Entertainment (WIBE) launched the First Order Siege of Takodana Level Pack, the latest downloadable content in the LEGO Star Wars The Force Awakens Season Pass.

Star Wars fans can now play the assault on Maz Kanata’s castle from the perspective of villainous Kylo Ren and lead the First Order on the attack in search of Rey and BB-8. The Level Pack features unlockable characters and vehicles, including Kylo Ren, FN-1044 (Stormtrooper), Jashco Phurus, Rosser Weno, Stormtrooper Officer, Strono Tuggs, Thromba, Laparo, Jakku Freighter (Full-size Vehicle), Jakku Freighter (Microfighter Vehicle).

Players can now purchase the LEGO Star Wars: The Force Awakens Deluxe Edition, which includes both the main game and the Season Pass for Playstation 4 and Xbox One.

 

Lego to Launch DC Super Hero Girls Building Sets Earlier Than Expected

LegoDCSuperheroGirls2Lego Systems unveiled its first six building sets inspired by the DC Super Hero Girls franchise. Featuring a roster of renowned female DC Super Heroes and Super Villains, the building sets allow kids to recreate the property’s action-packed, high school based storyline.

To leverage the momentum of the franchise this holiday gifting season, the company is advancing availability of three of the six new building sets to hit shelves on Nov. 27, only in the U.S., Canada and Mexico, with the remaining three becoming available during the originally scheduled global launch in January. Additional mission-based building sets will launch globally next August. [Read more...]

Disguise Adds New Lego Costumes This Halloween

DisguiseLegoDisguise Inc., the costume division of Jakks Pacific Inc., will launch a line of costumes and accessories based on Lego Ninjago and Lego Nexo Knight minifigures. The costumes will be available at retailers nationwide in September.

The Ninjago costumes will feature Kai, Lloyd, Jay, and Nya. The Nexo Knights costumes will feature Clay, Aaron, and Lance. The tunics resemble the LEGO minifigure style, while the Prestige costumes include minifigure pants. Each Ninjago costume has a long-sleeved tunic with print on the front and back and a metallic print emblem, while the Nexo Knights costumes include a long-sleeved tunic with padded shoulder armor detail and print on the front and back. [Read more...]

Lego Harry Potter Collection Remastered for Playstation 4

LHPCollection_KeyArtWarner Bros. Interactive Entertainment and TT Games have partnered to create a remastered version of the video games Lego Harry Potter: Years 1-4 and Lego Harry Potter Years 5-7 on one disc exclusively for PlayStation 4.

Gamers can head back to Hogwarts, where they can take on roles from Harry Potter and his friends as they journey through the wizarding world. The game features content from seven books and eight films with enhanced graphics, environments, lighting, and visual effects.

 The LEGO Harry Potter Collection also includes 2 downloadable content packs; a character pack featuring 10 characters including Godric Gryffindor, Harry (Yule Ball), Helga Hufflepuff, Lockhart (Straightjacket), Luna (Lion Head), Peeves, Hermione(Pink Dress), Ron Weasley (Ghoul), Rowena Ravenclaw, and Salazar Slytherin and a spell pack that contains five spells including Cantis, Densaugeo, Ducklifors, Melofors, and Tentaclifors.

LEGO Harry Potter Collection will be available on October 18th.

Main Cast Assembled for The Lego Ninjago Movie

LegoNinjagoMovieThe main cast has been put together for The Lego Ninjago Movie, the newest animated feature in Warner Bros. PicturesLego franchise. Dave Franco, Justin Theroux, Fred Armisen, Abbi Jacobson, Olivia Munn, Kumail Nanjiani, Michael Peña, Zach Woods, and Jackie Chan. [Read more...]

Next Lego Star Wars: The Force Awakens DLC Now Available for PlayStation

LSWTFA_PhantomLimb_C-3PO_2_1470731353The next downloadable content for Lego Star Wars: The Force Awakens is now available. The Phantom Limb Level Pack is a free download exclusively for players on PlayStation 4 and PlayStation 3 computer entertainment systems. [Read more...]