LEGO Dimensions Adds Iconic Characters from DC Comics, Back to the Future, and LEGO Ninjago

Lego Dimensions SupermanWarner Bros. Interactive Entertainment has unveiled details about upcoming properties coming to LEGO Dimensions, which merges physical Lego brick building with interactive console gameplay.

In addition to LEGO Batman, LEGO Gandalf, and Wyldstyle, the three minifigure heroes used to start the experience, LEGO Dimensions will allow gamers to customize their experience post-launch and throughout the first half of next year with additional packs from brands including: DC Comics Team Pack, featuring LEGO Joker and LEGO Harley Quinn minifigures; three additional DC Comics Fun Packs, featuring LEGO Superman, LEGO Aquaman, and LEGO Bane minifigures; the Back to the Future Fun Pack with LEGO Doc Brown minifigure; and two additional LEGO Ninjago Fun Packs with Sensei Wu and Lloyd minifigures.

[Read more...]

Legoland Hotel at Legoland Florida Resort Opens

Lego Pirate Themed RoomLegoland Hotel at Legoland Florida Resort opened on Friday, marking the expansion of the resort to become an immersive, multi-day experience for families. The grand opening was honored with thousands of colorful Lego minifigures blasting out of cannons atop the hotel, and a child discovering a key for opening the hotel built for kids.


[Read more...]

Amazon, Lego, and Hasbro Rank Among Reputation Institute’s 2015 U.S. RepTrak 100

ReputationInstitute2,logoAmazon ranked first for the second year in a row in Reputation Institute‘s 2015 U.S. RepTrak 100, an annual survey of corporate reputations. Lego ranked third among the top ten companies, and Hasbro ranked 23rd.

[Read more...]

LEGO Jurassic World Has New Trailer, Launch Date, and So Many Dinosaurs

The latest trailer for LEGO Jurassic World is overflowing with dinosaurs: big dinos, tiny dinos, friendly dinos, angry dinos, flying dinos, battling dinos, and even goofy dinos. Between the more than 20 different kinds of playable dinosaurs and more making an appearance, players will have plenty to do when the game arrives in North America on June 12 for PlayStation 4, PlayStation 3, PlayStation Vita, Xbox One, Xbox 360, Wii U, Nintendo 3DS, and Windows PC.

[Read more...]

Pleyworld’s First Crowdsourced Lego Design Is Now Available

Pley,HippieDirigibleOn April 24, the Hippie Dirigible, by Russian designers Dmitry and Anna Selivanov, became the first design available for rental on Pley.com to Pley users. It took 82 days to gather 5,000 votes from Lego fans worldwide. Pleyworld has now fulfilled its purpose as a Lego fan crowdsourcing website that enables designers to create, share, and distribute their designs.

[Read more...]

COMMENTARY: Toy Companies Are Going to the Crowdsource for Ideas

Quirky,MattellogoWhen it comes to creating great toys, games, or just about anything, it all boils down to the idea. Great things are often borne of flashes of inspiration, and more than ever, we’re seeing toy companies try to tap into the mental spark of their customers.

[Read more...]

Marvel’s Avengers: Age of Ultron Merchandise Launching at Retailers Everywhere

Marvel,Avengers,TheAgeofUltronWith less than one month until Marvel’s Avengers: Age of Ultron arrives in theaters, Disney Consumer Products (DCP) and Marvel have released details about their merchandising program, which is arriving at retail now. Toy partners include Hasbro, Lego, Hot Wheels, Funko, Rubie’s Costumes, Disney Store, and more. The toys range from interactive electronic action figures with voice-activation to motorized 6V ride-on super cars that drive 2.5 miles per hour; to articulated, light-up repulsor FX gloves; and a disk-launching shield.

[Read more...]

Warner Bros. Pictures Confirms Release Dates for Upcoming Lego Movies

LEGO_LogoWarner Bros. Pictures has confirmed the release of three new Lego features, including The Lego Movie Sequel, which will be released domestically on May 18, 2018, beginning its worldwide release.

[Read more...]

Hamleys Opens Second-Largest Toy Store in the World in Moscow

Photographer: Andrey Rudakov/Bloomberg

As reported by Reuters, the British toy store Hamleys opened the second-largest toy store in the world on Tuesday in central Moscow. The new shop covers roughly 6,750 square meters, or about 73,000 square feet, and features a rocket made of nearly two million Lego bricks.

[Read more...]

Lego Friends to be Final Room Theme at Legoland Hotel at Florida Resort

LEGOLAND Florida ResortA Lego Friends suite was unveiled as the last of the four highly themed room designs for the new Legoland Hotel at Legoland Florida Resort. The life-size replica of the children’s sleeping area of the room includes a bunk bed with a trundle bed, TV, Lego models, and a treasure chest. SGA Production Services created the replica, closely following the plans for the actual hotel rooms.

[Read more...]