Marvel unveiled a licensing program in support of its Guardians of the Galaxy franchise ahead of next year’s sequel. In anticipation of the new film and to help spark ongoing demand for all things Guardians, Marvel is unleashing an expanded merchandising program. The program will offer year-round support to the franchise for fans of all ages with focus on younger customers, ages 6-11. The merchandise rollout will include new toys, games, books, apparel, accessories, and more. [Read more...]
Lego will release 18 new minifigures based on classic Disney characters, the company announced on Twitter. The Disney Series will be available starting May 1, and is the company’s first-ever Disney character collection of minifigures. The collection includes classic characters such as Mickey Mouse, Daisy, and Peter Pan, and new favorites, including Stitch and Mr. Incredible. [Read more...]
Skip Kodak, senior vice president of the Lego Group‘s supply chain planning and distribution division, has been appointed as head of Lego Systems Inc. and head of the Lego Group’s Market Group Americas, effective April 1.
Kodak has been with the LEGO Group since 2002, when he started as vice president, U.S. Field Sales. Over the past 14 years, he has held a variety of commercial roles and since 2012, Kodak has been a member of the LEGO Group’s Corporate Management.
The present head of LEGO Systems, Inc., Søren Torp Laursen, is resigning to take on a new position outside the LEGO Group.
The Lego Star Wars adventure continues with new building sets, buildable characters, and an original TV series.
Eight new film-inspired building sets for Fans of the Star Wars: The Force Awakens will be introduced. Five sets are now available, with one launching in March and two in June. First Order Snowtroopers, Resistance Troopers, Maz Kanata, Admiral Ackbar, General Leia Organa, and more are available in minifigure form for the first time through the collection.
In March, seven new building sets will be introduced based on the Original Star Wars Saga. Characters from the Dark Side and Light Side team up in the Rebel Alliance Battle Pack and Galactic Empire Battle Pack. Experienced builders can recreate the Rebel Force’s Echo Base from Star Wars: Episode V-The Empire Strikes Back, with the 2,144- piece building set. [Read more...]
Berkshire Museum will add national brands to its Ten Days of Play experience.
During the event, museum spaces will offer an array of modular building toys, including a LEGO station courtesy of Pley, an architectural building set from Bilderhoos, Tegu magnetic blocks, and big blue blocks from KaBOOM’s Imagination Playground. [Read more...]
Warner Bros. Interactive Entertainment, TT Games, The LEGO Group and Lucasfilm will release LEGO Star Wars: The Force Awakens on June 28. The new game allows players to relive the action from the blockbuster, and will introduce new gameplay mechanics and new story content exploring the time between Star Wars: Return of the Jedi and Star Wars: The Force Awakens, providing additional insight about the new movie and its characters. [Read more...]