When it comes to creating great toys, games, or just about anything, it all boils down to the idea. Great things are often borne of flashes of inspiration, and more than ever, we’re seeing toy companies try to tap into the mental spark of their customers.
With less than one month until Marvel’s Avengers: Age of Ultron arrives in theaters, Disney Consumer Products (DCP) and Marvel have released details about their merchandising program, which is arriving at retail now. Toy partners include Hasbro, Lego, Hot Wheels, Funko, Rubie’s Costumes, Disney Store, and more. The toys range from interactive electronic action figures with voice-activation to motorized 6V ride-on super cars that drive 2.5 miles per hour; to articulated, light-up repulsor FX gloves; and a disk-launching shield.
A Lego Friends suite was unveiled as the last of the four highly themed room designs for the new Legoland Hotel at Legoland Florida Resort. The life-size replica of the children’s sleeping area of the room includes a bunk bed with a trundle bed, TV, Lego models, and a treasure chest. SGA Production Services created the replica, closely following the plans for the actual hotel rooms.
Following a successful response to the first Simpsons construction set and licensed Lego Minifigures inspired by the TV series, The Simpsons, the Lego Group is extending its Lego brick version of Springfield with an exclusive building set to celebrate the iconic Kwik-E-Mart featured regularly in the show.
There will also be a second Lego Minifigures series, inspired by beloved characters from The Simpsons. Both the Kwik-E-Mart set and the new Minifigures series will be available via lego.com and Lego brand retail stores on May 1.
Lego has released this rendering of Ronin, the main antagonist of the upcoming LEGO Ninjago: Shadow of Ronin, arriving on Nintendo 3DS and PlayStation Vita on March 24. The image also features the titular bad guy’s band of villains, including Frankjaw, Master Chen, Skales, and General Cryptor.
American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, is revamping its licensing, entertainment, digital, and distribution teams, starting with the hire of former longtime Zodiak Kids executive Karen Vermeulen. Vermeulen joins AGP as its new head of global sales and co-productions, and will initially be based out of London.
At the SXSWedu Conference in Austin, Lego Education demoed the new Lego Education EV3 Programming App for use with the Lego Mindstorms Education EV3 solution. The app is intended as an effective way for classrooms to get started with Lego Mindstorms Education EV3 within a 45-minute classroom period. [Read more...]
Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More
On Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.