COMMENTARY: Toy Companies Are Going to the Crowdsource for Ideas

Quirky,MattellogoWhen it comes to creating great toys, games, or just about anything, it all boils down to the idea. Great things are often borne of flashes of inspiration, and more than ever, we’re seeing toy companies try to tap into the mental spark of their customers.

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Marvel’s Avengers: Age of Ultron Merchandise Launching at Retailers Everywhere

Marvel,Avengers,TheAgeofUltronWith less than one month until Marvel’s Avengers: Age of Ultron arrives in theaters, Disney Consumer Products (DCP) and Marvel have released details about their merchandising program, which is arriving at retail now. Toy partners include Hasbro, Lego, Hot Wheels, Funko, Rubie’s Costumes, Disney Store, and more. The toys range from interactive electronic action figures with voice-activation to motorized 6V ride-on super cars that drive 2.5 miles per hour; to articulated, light-up repulsor FX gloves; and a disk-launching shield.

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Warner Bros. Pictures Confirms Release Dates for Upcoming Lego Movies

LEGO_LogoWarner Bros. Pictures has confirmed the release of three new Lego features, including The Lego Movie Sequel, which will be released domestically on May 18, 2018, beginning its worldwide release.

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Hamleys Opens Second-Largest Toy Store in the World in Moscow

Photographer: Andrey Rudakov/Bloomberg

As reported by Reuters, the British toy store Hamleys opened the second-largest toy store in the world on Tuesday in central Moscow. The new shop covers roughly 6,750 square meters, or about 73,000 square feet, and features a rocket made of nearly two million Lego bricks.

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Lego Friends to be Final Room Theme at Legoland Hotel at Florida Resort

LEGOLAND Florida ResortA Lego Friends suite was unveiled as the last of the four highly themed room designs for the new Legoland Hotel at Legoland Florida Resort. The life-size replica of the children’s sleeping area of the room includes a bunk bed with a trundle bed, TV, Lego models, and a treasure chest. SGA Production Services created the replica, closely following the plans for the actual hotel rooms.

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Lego Releases The Simpsons Kwik-E-Mart Set, New Licensed Minifigures

ApuLegoFollowing a successful response to the first Simpsons construction set and licensed Lego Minifigures inspired by the TV series, The Simpsons, the Lego Group is extending its Lego brick version of Springfield with an exclusive building set to celebrate the iconic Kwik-E-Mart featured regularly in the show.

There will also be a second Lego Minifigures series, inspired by beloved characters from The Simpsons. Both the Kwik-E-Mart set and the new Minifigures series will be available via lego.com and Lego brand retail stores on May 1.

LEGO Ninjago: Shadow of Ronin Villains Revealed

Lego LogoLego has released this rendering of Ronin, the main antagonist of the upcoming LEGO Ninjago: Shadow of Ronin, arriving on Nintendo 3DS and PlayStation Vita on March 24. The image also features the titular bad guy’s band of villains, including Frankjaw, Master Chen, Skales, and General Cryptor.

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American Greetings Hires Karen Vermeulen, Revamps Internal Licensing, Entertainment Teams

ResizedAGPLogoAmerican Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, is revamping its licensing, entertainment, digital, and distribution teams, starting with the hire of former longtime Zodiak Kids executive Karen Vermeulen. Vermeulen joins AGP as its new head of global sales and co-productions, and will initially be based out of London.
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Lego Demonstrates New App, Makes it Easier to Get Started Using Robotics

LEGO_LogoAt the SXSWedu Conference in Austin, Lego Education demoed the new Lego Education EV3 Programming App for use with the Lego Mindstorms Education EV3 solution. The app is intended as an effective way for classrooms to get started with Lego Mindstorms Education EV3 within a 45-minute classroom period. [Read more...]

Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More

Marvel LogoOn Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
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