The Lego Movie 4D: A New Adventure has officially opened at LEGOLAND California Resort. The movie reunites Emmet with Wyldstyle, MetalBeard, Benny, and Unikitty and introduces a new character, Risky Business, brother of villain President Business. [Read more...]
Berkshire Museum will add national brands to its Ten Days of Play experience.
During the event, museum spaces will offer an array of modular building toys, including a LEGO station courtesy of Pley, an architectural building set from Bilderhoos, Tegu magnetic blocks, and big blue blocks from KaBOOM’s Imagination Playground. [Read more...]
Warner Bros. Interactive Entertainment, TT Games, The LEGO Group and Lucasfilm will release LEGO Star Wars: The Force Awakens on June 28. The new game allows players to relive the action from the blockbuster, and will introduce new gameplay mechanics and new story content exploring the time between Star Wars: Return of the Jedi and Star Wars: The Force Awakens, providing additional insight about the new movie and its characters. [Read more...]
Warner Bros. Interactive Entertainment has released five collectible Lego Dimensions expansion packs based on Ghostbusters, DC Comics, Doctor Who, Back to the Future, and Lego Ninjago. The expansion packs include the Wave 3 Level Pack, Team Pack, and Fun Pack, all of which provide additional game play, buildable characters, re-buildable 3-in-1 vehicles, and gadgets. [Read more...]
Play Fair will welcome attendees for the first time at New York City’s Javits Center North on February 13 and 14 next year. The inaugural event, hosted by the Toy Industry Association and LeftField Media, will offer families and toy collectors the opportunity to interact with presenting sponsors Lego Systems Inc. and Nickelodeon, as well as toy and family brands, including Mattel, Hasbro, Warner Bros. Pictures, Crayola, and Toys “R” Us.
Play Fair will offer attendees exclusive fan experiences, such as seeing the new Batmobile from Warner Bros. Pictures’ upcoming film, Batman v Superman: Dawn of Justice. They will also meet characters such as Nickelodeon’s SpongeBob SquarePants and the Teenage Mutant Ninja Turtles, build their own Lego car and race down a ramp against other Lego builders, watch episodes of Cartoon Network’s We Bare Bears and Teen Titans GO! comedy series, and more. [Read more...]
Lego Nexo Knights follows five young knights who can download special powers into their shields as they engage in battles with Jestro (the evil court jester), his sidekick the Book of Monsters, and their Lava Monster Army. Clay Moorington leads the modern, unlikely band of knights, which includes a not-so-sweet princess, a hipster, and a giant. With the help of the Great Digital Wizard, Merlok 2.0, the knights will join forces to defeat Jestro and keep the Kingdom of Knighton safe. [Read more...]
Scholastic has extended and expanded its publishing relationship with Lego through 2019, which will now include World all language rights, as well as several new publishing programs, line extensions, and acquisitions. Scholastic U.S. will manage world English rights, and Scholastic UK will manage foreign translation rights. [Read more...]
Scooby-Doo and the Gang will visit eight U.S. cities this Halloween season, courtesy of the LEGO Scooby-Doo Mystery Tour. In celebration of the recently released LEGO Scooby-Doo building sets, Warner Bros. Consumer Products, in partnership with the LEGO Group, is launching the multi-city mall tour beginning this upcoming Saturday.
Today, merchandise inspired by the highly anticipated Star Wars: The Force Awakens launched at retailers as Force Friday officially went underway. More than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.