China Toy Fair


New Children’s Series Helps to Conquer Fears and Phobias

phobiasFobie Friends is a new series aimed at addressing childhood fears. The books and accompanying plush toys can be used by teachers, counselors, and educators, and help create a child’s desire for play and fantasy.
This three part book series spans across digital platforms and was written by Brian and Leslie Miller. They worked with experts to create characters that depict a child-friendly version of “phobias.”
The first three books and plush toys each come with their own “Fobie” and include:
  • phobias1Did My Owl Just Growl, which addresses the fear of the dark with Fobie Friend blue owl
  • Climb the Monkey Bars? That’s Bananas, a book pertaining to the fear of heights with Fobie Friend purple gorilla
  • Hold Your Seahorses! Water is the Worst, which addresses the fear of swimming in water with Fobie Friends seahorse

Fobie Friends will also launch an ebook application available on Nook, Kindle, Apple, PC, and Android platforms. The books and toys can be purchased on Amazon.com and FobieFriends.com. Books about being bullied at school, going to sleep-away camp, and going to the dentist’s office are in production.