China Toy Fair


LeapFrog and Lionsgate Partner For New “Letter Factory” Movies

LeapFrog Enterprises, Inc., and Lionsgate have announced a new partnership to develop, produce, and distribute four all-new animated Letter Factory movies to be released in DVD and digital beginning in early 2014. Building on the success of the LeapFrog library of animated DVDs, the new adventures will feature beloved characters Leap, Lily, and Tad as they take children on new learning journeys.

The new deal will include the creation and production of all-new content by LeapFrog featuring updated characters, new adventures, and learning curricula in new subject areas, and extends Lionsgate’s distribution rights on the popular LeapFrog catalog. It will provide Lionsgate with worldwide distribution rights to both physical and digital content from the new productions. In addition, LeapFrog has retained the rights to distribute the new content across its own proprietary digital platforms.