China Toy Fair


TIA Partners with Adventure Publishing for Licensing Showcase Co-Located at Toy Fair

New York City is slated to become the next stop on the global licensing circuit as the Toy Industry Association (TIA) launches its new Brand & Entertainment Showcase in February. Co-located with the 109th American International Toy Fair, to be held February 12-15 in New York, the showcase offers an impactful and convenient content connection for entertainment licensors and brand owners alike. The event provides opportunities for exclusive access to top-tier media, marketing agencies, and an audience of 30,000+ tradeshow guests from more than 90 countries. Adventure Publishing Group is the exclusive media partner of the Brand & Entertainment Showcase.

The new Brand & Entertainment Showcase satisfies increased demands from the licensing community to collaborate in a formalized setting at the show. Content providers will be able to simply show up and show off in small, private meeting spaces or large, public theaters. Turnkey presentation solutions and an audience of marketers ensure that all participants’ needs will be met.

As the largest and most important gathering for youth entertainment in the Western Hemisphere, Toy Fair last year welcomed an unprecedented surge in entertainment executives (+31 percent) and licensors (+8 percent). In 2010, licensed toys represented 25 percent of total industry sales. In addition, the co-located Brand & Entertainment Showcase gives participants access to the important ancillary advertising, marketing, and promotion-oriented industries that are concentrated in and around the media epicenter of the world.

Adventure Publishing’s signature publications—The Licensing Book and The Toy

Book—and its online communities will be a primary conduit of information and updates about the showcase to the global community, and the key vehicles for brand advertisers during the event itself.

For more information about participating in TIA’s Brand and Entertainment Showcase, contact Jennifer Coleman, sales executive and producer (973.760.8181, jennifer@jcinc.biz); for information about advertising opportunities, please contact Jonathan Samet at Adventure Publishing (212.575.4510, jsamet@adventurepub.com).