China Toy Fair


Archie Comics: Let’s Hear It for the Boy Next Door!

By Stuart Fischer

ArchieComicslogoWhen one thinks of the comic book character Archie, one envisions a bright-eyed teenager who has a constant smile on his face, as if he does not have a care in the world. That might be true of this wonderful fictional character, but the company behind him is a hard-working, innovative force: Archie Comic Publications.

Founded in 1939 by Maurice Coyne, Louis Silberkleit, and John L. Goldwater, the name of the company was first MLJ Publications. It was changed a few years later to Archie Comic Publications as a salute to the character that became its greatest success.

MLJ began publishing various titles during the beginning of the comic book industry, most of them humor, although there were also a few adventure series. The company’s first comic was Blue Ribbon Comics, published in November 1939, followed shortly by Pep Comics, which began in January 1940 and introduced The Shield, a patriotic hero who resembled Marvel’s Captain America, who started appearing one year later.

In Pep Comics issue no. 22, published in December 1941, Archie Andrews made his first appearance. The world would never be the same. [Read more...]

Toys “R” Us to Distribute New Archie Comics

Archie Comic Publications, Inc., and Toys “R” Us are partnering to bring the newest Archie magazine to all of the chain’s U.S. toy stores. The magazine, Life With Archie, is based off Archie’s married life to both Veronica and Betty and also features real-world celebrity interviews. As part of the partnership, Toys “R” Us will also carry both Sonic the Hedgehog comics, Sonic the Hedgehog and Sonic Universe in its Collector’s sections.

The Archie comic will be featured at Toys “R” Us checkout stands beginning in August.