China Toy Fair


American Girl’s BeForever Line Connects to Stories and Characters from Times Past

AmericanGirl.BeForeverToday, American Girl introduces BeForever, a new line of historical dolls, books, and related accessories that connects girls ages 8 and up with characters and timeless stories from America’s past. First introduced in 1986, and now with a new look, BeForever provides opportunities to explore the past, present, and future.

The BeForever line will debut with eight characters; all-new, historically accurate outfits and accessories for dolls; new and refreshed fiction books; and an original line of historically inspired clothing for girls. The characters include a Nez Perce girl who does her best to be a friend to the earth in 1764, to an optimistic girl who stands up for what’s right in the mid-1970s.

To celebrate the launch of BeForever, American Girl is welcoming back Samantha Parkington to its lineup of historical characters. One of the company’s original characters introduced in 1986, Samantha will be reintroduced with new products, including an ice cream parlor, a bike, a bedroom set, and several new outfits and accessories. [Read more...]

Toys “R” Us Unwraps Its “Make All Their Wishes Come True” Marketing Campaign

toysrusToys “R” Us has unveiled its holiday marketing plans, including a new TV campaign that allows parents and gift-givers to experience Toys “R” Us through kids’ eyes. The commercial, which began airing on October 20, takes viewers on an amusing journey, as a group of children who think they’re going on a field trip wind up at Toys “R” Us with free reign over the aisles.

The new TV ads are the centerpiece of a fully integrated marketing campaign encompassing digital, radio, and print advertising. Created in partnership with Chicago-based creative agency The Escape Pod Agency, the spots will air on all major networks and cable stations, such as A&E, Lifetime, HGTV, TLC, and Food Network, among others. Top national morning and syndicated talk shows will also air the commercials, which feature the hashtag, #WishinAccomplished, throughout the holiday season.