China Toy Fair


LIMA Launches First Multi-Country Consumer Surveys on Favorite Kids Brands

LIMAlogoLicensing Industry Merchandisers’ Association (LIMA) has introduced the first in a series of consumer survey reports detailing kids’ favorite brands and characters across various categories in 31 countries worldwide. LIMA has commissioned Kidz Global to produce the reports, which will be released quarterly for nine countries and semi-annually for the remaining 22.

With each report, Kidz Global’s BrandTrends will measure the relative awareness, popularity, and merchandise appeal of the top 30 brands to children. Each report will also identify the most recognizable kid licenses in the country for both boys and girls, as well as by category and in four different age groups from infants to tweens/young teens. Informative key facts will be presented throughout the reports to provide further insight into the survey results. [Read more...]

LIMA Cares on Track to Raise $4 Million for Children’s Brain Tumor Foundation

Through the dedication of the International Licensing Industry Merchandisers’ Association (LIMA) and the generosity of the licensing industry, the LIMA Cares campaign is well poised to raise $4 million for the Children’s Brain Tumor Foundation (CBTF), the organization’s charity of choice. LIMA expects to reach the achievement just in time for May’s National Brain Tumor Awareness Month–and the group’s commitment will continue strongly, as it works to meet its goal of raising an additional $5 million in the next five years.

As part of the 2013 LIMA Cares campaign theme, “Save the Bravest,” LIMA is encouraging all of its members and licensing industry professionals to “Tweet for the Bravest” on April 17. In addition, companies and individuals of the licensing community can invest in a tribute ad to appear in the official program distributed at the LIMA Awards Ceremony on June 18, 2013 during Licensing International Expo in Las Vegas.  [Read more...]

LIMA Webinar to Focus on Opportunities in Children’s Licensing

The International Licensing Industry Merchandisers’ Association (LIMA) will host its bi-monthly webinar on April 18 at noon EST. The webinar, titled “Insights on the Children’s Market,” will feature an overview of the kids’ licensing and products market, and will guide professionals in ensuring the success of their brand.

Kathleen Cella, director of the Kids Industry Data Service (KIDS) at The NPD Group, will lead the webinar and cover a range of kid-focused topics such as assessing licensing opportunities, understanding seasonal market fluctuations, gaining insight into the impact children have on household purchasing, and exploring available licenses.

LIMA webinars are free for all members and $99 per site for non-members. To register for this webinar or to learn more information, click here.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

LIMA to Hold CPSIA Update Webinar on February 2

The International Licensing Industry Merchandisers’ Association (LIMA) will host a webinar, “Product Safety: CPSIA and Regulatory Update,” on Wednesday, February 2 from noon to 1:30 p.m. EST. Susan DeRagon, associate director of the Toy and Premium Division at Specialized Technology Resources, Inc. (STR), will host the webinar, which will discuss some of the latest developments in product and safety issues and their impact on manufacturers and licensors, including an update on regulation of BPA.

The webinar, like all LIMA webinars, is free to LIMA members and $99 for non-members. To sign up, visit www.licensing.org.

STR is a CPSC-accredited laboratory and assists manufacturers with new testing and certification requirements under the CPSIA of 2008.

LIMA to Host Webinar on Tween and Teen Marketing

On July 14, the International Licensing Industry Merchandisers’ Association (LIMA) will host a new webinar about Millennials, “Marketing to Teens & Tweens: Insights, Strategy, and Tactics.” The webinar will be hosted by Bill Carter (above), co-founder and partner of the marketing agency Fuse Youth Marketing.

The webinar, to be held 12 p.m. to 1:30 p.m. EDT, will aim to help licensors and licensees learn strategies and tactics for capturing tweens and teen’s attention, as well as building their trust and loyalty.

The webinar is free to current LIMA members, and $99 for non-members. Registration will be accepted until 5 p.m. EDT on July 13. To register, click here.

Photo credit: www.fusemarketing.com

LIMA Reports Decline in Licensing Royalties as Licensing Expo Opens

According to the annual Licensing Industry Survey by the International Licensing Industry Merchandisers’ Association (LIMA), brand owners collected nearly $5.2 billion in licensing royalty revenue in North America in 2009, down 8.7 percent from the year before. This marks the second year of decline; overall royalty revenues declined 5.6 percent in 2008.

In the survey, brand owners cited last year’s sluggish consumer spending, a conservative climate at retail, a longer decision-making cycle, and royalty pressure as reasons for the decline. However, brand owners were optimistic, reporting success in expanding their licensing business internationally in 2009. Licensors also reported a continued trend of more diversified retail distribution.

In 2009, the character segment, which produces 46 percent of licensing industry royalty revenues, declined 7.9 percent. Other major segments of the licensing industry include corporate trademarks/brands (17 percent), fashion (14 percent), and sports (13 percent).

The survey results were released at the opening session of the Licensing International Expo 2010. The numbers were derived from results of LIMA’s annual survey of companies that are directly involved in the licensing business, an examination of public financial documents, and interviews with licensing industry executives.

LIMA Cares Campaign to Raise Money for Children’s Brain Tumor Foundation at Licensing Expo

The International Licensing Industry Merchandisers’ Association (LIMA) will be supporting its LIMA Cares charity campaign at the Licensing International Expo 2010 in Las Vegas. The campaign will be raising money for the Children’s Brain Tumor Foundation (CBTF) as part of a three-year commitment to raise $3 million to fund the CBTF Tissue Consortium. Attendees can support CBTF through a silent auction, the LIMA Climb, and a texting campaign.

“As our industry gathers for Licensing International Expo in Las Vegas, I can think of no better way for us to show our strength and unity than by supporting efforts to cure children’s brain cancer,” Charles Riotto, president of LIMA, says in a press release.

Bidding for the silent auction will start Tuesday, June 8, and items will include tickets to sporting and entertainment events such as: the U.S. Open Women’s Final, 2011 Final Four, X Games 16, Survivor finale taping, a CBS comedy taping, Beastly premiere and after party, Nickelodeon’s Kids’ Choice Awards, Come Fly Away on Broadway, the 2010 American Idol Summer Live Tour and meet and greet passes, The Price is Right taping, Cartoon Network’s Hall of Game inaugural event, and a NASCAR Ride Along certificate. Bids will be taken through June 20 on Ebay.

Pledges will be taken for the LIMA Climb event to the base camp of Mt. Everest. The climb will take place October 13-31, and over $158,000 has already been pledged.

Attendees can also support CBTF by contributing $10 through a texting campaign by texting LIMA (5462) to 50555.

LIMA Announces Keynote Panelists

Executives from Disney, LF USA, Hasbro, and more have been picked for the keynote panel at Licensing International Expo 2010, sponsored by LIMA. The panel discussion, “The Future of Entertainment Licensing,” will kick off the Expo, held June 8-10 at the Mandalay Bay Convention Center in Las Vegas.

Marty Brochstein, LIMA’s SVP of industry relations and information, will moderate the panel. Panelists will include Rick Darling, president of LF USA and executive director of Li & Fung Limited; Karen Dodge, SVP and chief merchandising officer of Toys “R” Us, Inc.; John Frascotti, global chief marketing officer at Hasbro, Inc.; Neil Friedman, president of Mattel Brands; and Andy Mooney, chairman of Disney Consumer Products.

[Read more...]

Alan and Stephen Hassenfeld Picked for LIMA Hall of Fame

Alan G. Hassenfeld, chairman of the executive committee and former chairman of the board of Hasbro, Inc., and the late Stephen Hassenfeld, CEO and chairman of the board until 1989, have been selected for induction into the International Licensing Industry Merchandisers’ Association (LIMA) Licensing Industry Hall of Fame.

The induction ceremony will take place on June 8 at the second annual LIMA Opening Night Awards Party at Licensing International Expo 2010, which will be held at the Mandalay Bay Convention Center in Las Vegas.

For more info, click here.

LIMA Announces Conference Program for Licensing Expo

The International Licensing Industry Merchandisers’ Association (LIMA) has announced a lineup of more than 30 seminars for Licensing International Expo 2010, which will be held at the Mandalay Bay Convention Center in Las Vegas, June 8 – 10. For more information, click here.