Expanded Partnerships for Lionel Means More Licensed Trains

LionelLionel has expanded its partnerships with Warner Bros., Coca-Cola, and Peanuts. As a result of these agreements, this year will see a number of new G-Gauge and Ready to Run O-Gauge train sets, including Frosty the Snowman, Coca-Cola Holiday, and Snoopy Railways. The model train maker also enjoys a new license with Crayola.

“Lionel Trains is bringing the nostalgia of iconic train sets to the hearts of fans of all ages,” said Howard Hitchcock, SVP/GM of Lionel. “By securing new licenses and expanding partnerships to grow our G-Gauge and Ready to Run O-Gauge platforms, we’re putting trains from familiar and beloved brands into the hands of children of all ages.”

Lionel Tracks Offers Fans a Central Terminal for Rail-Related Information

LionelLionel Trains, the model train company, has unveiled Lionel Tracks, a digital destination for locomotive enthusiasts. Lionel Tracks aggregates train-related content across categories, from rail culture and history to modeling updates, making it a one-stop site for fans, hobbyists, and collectors of all ages.

It works using a content hub developed by RED Interactive Agency, which tags information, photos, and videos into categories such as culture, history, hobbies, locomotives, and tech. This newest effort allows families and even historians to find news about rail culture around the world.