China Toy Fair


COMMENTARY: Construction Toys Shine Bright

9000One of the most classic toy categories is construction toys. These toys successfully compete in a market full of apps and tablets in their simplest form, without any gadgets or technology. Lego, Lincoln Logs, Tinkertoy - they’re all names that kids and parents know and love. But just because construction toys don’t need technology in order to hold their own on the shelves doesn’t mean companies aren’t trying to incorporate it, making construction toys an even more interactive play experience.

One of the most popular trends I’m seeing lately is the addition of LED lights to construction sets, turning creations into a flashy toy that you can display. Some companies have built their entire brand around this concept, such as Lite Brix and Laser Pegs. These building sets allow kids to construct creatures, characters, and vehicles that they can plug in and light up with LED lights. With this sort of creative toy, kids can make their own night lights, room decorations, or just fun creations to show their friends and family. [Read more...]

New Lite Brix Construction Sets Empower Girls and Boys to Create, Build and Illuminate Their Worlds with Lights

Calling all Girls and Boys!  Cra-Z-Art lit up Vegas at CES with the debut of its new line of girls’ Lite Brix and additions to its core Lite Brix line. With the newest lines of the Lite Brix Super Light Building System, set to hit store shelves this summer, girls and boys will glitzify and illuminate their cities with the light-up bricking building construction sets. [Read more...]

Cra-Z-Art Introduces the Lite Brix Building System

Cra-Z-Art has introduced a new building system, Lite Brix. The new construction system allows bricks and connectors to light up to provide a fun new experience for kids. Robots, helicopters, race cars, jet fighters, motorcycles, space shuttles, Lumi-Port Airport, Fire Rescue, and Extreme City Buildings are available only at Toys “R” Us stores and online at toysrus.com.  Each set comes with a battery power pack to attach to the models.