Little, Brown and Hasbro To Launch Publishing Programs Based on My Little Pony, Transformers

Little, Brown Books for Young Readers has reached an agreement in principal for print and electronic rights in the U.S. and Canada, under license from Hasbro, Inc., for the My Little Pony brand. The publishing company will also extend its existing license for Transformers into next year. [Read more...]

Reading Rainbow Launches App

RRKidz has partnered with publishers Little, Brown Books for Young Readers, Holiday House, Charlesbridge Publishing, and others, to launch the first Reading Rainbow app this spring. The Reading Rainbow app will feature an assortment of titles, curated by actor LeVar Burton, and the app library will feature lightly enhanced digital books for children, including both fiction and non-fiction titles. The Reading Rainbow app will be available for iPad and select Android devices.

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Fox Consumer Products Announces Glee Merchandising Program

Twentieth Century Fox Consumer Products has announced the launch of a merchandising program for the Fox television series Glee. Merchandising plans have been announced for interactive products, apparel and accessories, publishing, electronics and games, and bedding and beauty.

Fox Consumer Products has partnered with Konami Digital Entertainment to produce Karaoke Revolution Glee, which will be release for the Wii this fall. “Gleeks” will be able to sing along with performances from the first season.

Little, Brown Books for Young Readers will release a series of Glee original novels, along with a deluxe gift book. C&D Visionary, Inc., will release stickers, patches, magnets, and temporary tattoos in the U.S. and Canada. Other licensees include Trends International, LLC for bookmarks and posters; P.C. Woo, Inc. for holiday gift sets; Sky High International for branded pens, planners, and other school supplies; and Hallmark for a line of greeting cards.

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