John R. Sansevere will lead the creation of animated content for multiplatform distribution and the development for a strategic global licensing and merchandising program across multiple categories. Little Critter LLC has also retained Stuart Snyder, former president/COO of Turner Broadcasting System’s Animation, to provide guidance and support across all elements of the project in efforts to help grow the brand in all formats. [Read more...]
Author Mercer Mayer’s character Little Critter stars in a new fun-filled interactive escapade for young children, The Trip – Little Critter Reading Adventure. The new app is supported by the simultaneous release of The Trip – Little Critter GamePak. Both apps have launched for the iOS, Android, Nook, and Kindle platforms from Silver Dolphin Books.
The Trip – Little Critter Reading Adventure app is based on Mayer’s classic book of the same name and features his original artwork. A free “Lite” version of this app is also currently available for the Android, Nook, and Kindle platforms, with an iOS version to debut soon. The Trip – Little Critter GamePak includes more than 50 fun and engaging activities featuring Little Critter and introduces the Company’s new Digistix—interactive, animated stickers with fun sound effects.