Little Critter to be Developed Into Global Entertainment Property

unnamedMercer Mayer and Little Critter LLC have signed an agreement for Little Critter to develop into a global entertainment brand.

John R. Sansevere will lead the creation of animated content for multiplatform distribution and the development for a strategic global licensing and merchandising program across multiple categories. Little Critter LLC has also retained Stuart Snyder, former president/COO of Turner Broadcasting System’s Animation, to provide guidance and support across all elements of the project in efforts to help grow the brand in all formats. [Read more...]

Silver Dolphin Launches New Little Critter App

little critter appAuthor Mercer Mayer’s character Little Critter stars in a new fun-filled interactive escapade for young children, The Trip – Little Critter Reading Adventure. The new app is supported by the simultaneous release of The Trip – Little Critter GamePak. Both apps have launched for the iOS, Android, Nook, and Kindle platforms from Silver Dolphin Books.

The Trip – Little Critter Reading Adventure app is based on Mayer’s classic book of the same name and features his original artwork. A free “Lite” version of this app is also currently available for the Android, Nook, and Kindle platforms, with an iOS version to debut soon. The TripLittle Critter GamePak includes more than 50 fun and engaging activities featuring Little Critter and introduces the Company’s new Digistix—interactive, animated stickers with fun sound effects.