Q&A with Paul Solomon, Co-CEO, Moose Toys

Moose.PaulSolomonThe Toy Book (TTB): In what new way are you using social media to correspond directly with consumers?

Paul Solomon (PS): The popularity of toy unboxing videos on YouTube has given Moose Toys the opportunity to reach more consumers on platforms other than TV. Moose has seen first-hand how social media allows consumers to engage more directly with our products. For example, Moose garnered more than 11 million views from our animated Shopkins webisodes. [Read more...]

Moose Toys Is Going to the Birds with Little Live Pets

Moose Toys Little Live Pets New York Toy FairMoose Toys is launching Little Live Pets, a new line of collectible and interactive pet birds available at retail this fall. Each Little Live Pets bird looks and acts like a real pet. They respond to touch, fit easily in the palm of the hand, and make more than 40 different sounds, including tweeting, chirping, and whistling popular nursery rhymes.

Little Live Pets also have a chatter back recording feature, which allows kids to talk to their bird and hear it talk back. There are eight birds in all, each with unique feather markings, and the line includes a bird cage for perching them. Little Live Pets are suitable for kids age 5 and up.