Fisher-Price Inc. has entered into a five-year partnership with CBL & Associates Properties Inc. and Playtime LLC to design soft play area attractions at select CBL malls nationwide. Each play area will resemble a larger-than-life toy box featuring brands such as Thomas & Friends, Little People, and more.
HIT Entertainment, in collaboration with Fisher-Price, has announced that a new CG-animated series, Little People, is now in pre-production and is set to launch late next year. The new series is based on Fisher-Price’s Little People brand, and is being produced out of HIT’s UK content hub.
This is the first collaboration between HIT and Fisher-Price since Mattel acquired HIT in 2012.
The Little People line encourages open-ended, imaginative play among preschoolers, with environments built around familiar people and favorite places such as the zoo and farm. The Little People brand has been the No. 1 property in preschool playsets in the U.S. for the past two years, according to NPD Group data.
Kids and parents gathered around as Parents’ Choice award-winning singer/songwriter, Genevieve Goings of Disney Jr.’s Choo Choo Soul took the stage. Under a light snowfall, kids danced along in puffy coats and animal hats as Goings sang original songs about each new Little People character’s personality. [Read more...]