HIT Entertainment Will Produce First Little People Series

imageHIT Entertainment, in collaboration with Fisher-Price, has announced that a new CG-animated series, Little Peopleis now in pre-production and is set to launch late next year. The new series is based on Fisher-Price’s Little People brand, and is being produced out of HIT’s UK content hub.

This is the first collaboration between HIT and Fisher-Price since Mattel acquired HIT in 2012.

The Little People line encourages open-ended, imaginative play among preschoolers, with environments built around familiar people and favorite places such as the zoo and farm. The Little People brand has been the No. 1 property in preschool playsets in the U.S. for the past two years, according to NPD Group data.

Fisher-Price Launches Share the Joy! Campaign

Laugh & LearnFisher-Price has launched a new holiday digital advertising campaign called, “Share the Joy,” which stems away from traditional product features to original video vignette-ads. The three videos each have its own distinct story line and feature a holiday carol including, “Jingle Bells,” “Deck the Halls,” and “Carol of the Bells” with re-written lyrics from a child’s point of view.

The brands and products highlighted in the videos include Laugh & Learn, Little People, and Imaginext. You can watch them and find sharable coupons on Fisher-Price.com/SharetheJoy.

Fisher-Price Gives Personality to Little People

Sophie, Mia, Koby, Tessa, and Eddie made their debuts as the latest cast of Fisher Price’s Little People characters last week at Citi Pond at Bryant Park.

Kids and parents gathered around as Parents’ Choice award-winning singer/songwriter, Genevieve Goings of Disney Jr.’s Choo Choo Soul took the stage. Under a light snowfall, kids danced along in puffy coats and animal hats as Goings sang original songs about each new Little People character’s personality. [Read more...]