China Toy Fair


Exclusive Pics from 2014 Licensing Expo

Licensing Expo, the annual meeting place for the global licensing industry, occurred last week in Las Vegas. The exhibitors included a number of the top toy companies, which were on-hand showing off upcoming play products and making announcements about new licensing deals.

Check out this exclusive gallery, which features lots of the licensed toys that we’re all sure to be excited about in the months ahead. [Read more...]

Hasbro Licensing Expo Line-Up Includes New My Little Pony Toys, Littlest Pet Shop App, and More

Hasbro Inc. showcased new products at this past week’s Licensing Expo in Las Vegas from its key brands, including My Little Pony, Littlest Pet Shop, Nerf, Play-Doh, and more. The highlights from some of the company’s major lines included the following:

My Little Pony

June19 Equestria girlsLast year, Hasbro launched My Little Pony Equestria Girls, and this year marks the arrival of colorful fashion dolls, play sets, and vehicles inspired by My Little Pony Equestria Girls Rainbow Rocks, the new animated film set to debut this fall.

Littlest Pet Shop

Hasbro has released customizable style sets, figurines, and over 140 new pets inspired by the Littlest Pet Shop animated series. With this summer’s Littlest Pet Shop Your World integrated play app, fans can bring their pets to life digitally–as well as accessorize them and the rooms of their pet shop–by scanning the code included on each regular scale pet in the line. With this app, fans can also play a variety of mini-games and activities. [Read more...]

Famed Designer Gayle Middleton Debuts New Line of Plush Baby Monsters

BitemaresToy creator Gayle Middleton, who helped re-design My Little Pony and Littlest Pet Shop for Hasbro, has launched a Kickstarter campaign to fund her latest designs. These include a Baby Undead Dragon and toe-nibbling little fur balls called Bitemares.

“After years of designing adorable pets for Hasbro, Disney and others, I started doodling these odd, ghostly white vampire babies drinking undead dragon bottled blood in 2006,” says Middleton. “Maybe I was suffering from, ‘Cute Overload,’ and this was my way of dealing with it. I wanted to create babies that were cute but mischievous, something surprisingly off-center and bizarre… Other breeds of creepy-yet-cute monster babies started appearing on my sketch pad, and after 3 years I had coined a name for them: Vamplets.” [Read more...]

“Weird Al” Yankovic Guest Stars as Cheese Sandwich on My Little Pony

Jan20.MLPWeird Al” Yankovic will guest star as Cheese Sandwich and compete with Pinkie Pie for best party planning pony on the February 1 episode of My Little Pony Friendship is Magic. An excited Pinkie Pie plans the best party ever for Rainbow Dash, but Cheese Sandwich will plan another one that will make every pony forget about Pinkie Pie. With Pinkie Pie’s reputation challenged, she won’t go down without an ultimate goof-off showdown. The episode will air on February 1 10:30 a.m. ET/7:30 PT on the Hub Network.

 

Fall Toy Preview: Moose Mountain’s Littlest Pet Shop Tent

Littlest Pet Shop Pets hit the red carpet in the Littlest Pet Shop Pawparazzi Play Tent by Moose Mountain Toymakers. The front door flap of the tent opens to reveal a walk of stardom that kids can use to model their pets. The tent also features an open-air mesh roof and peek-through windows.

For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!

Littlest Pet Shop Bundle Coming to Toys “R” Us

In anticipation of the Littlest Pet Shop’s (LPS) newest Nintendo DS game, Electronic Arts (EA) has partnered with Toys “R” Us for a special bundle. The LPS starter pack includes a copy of the new video game, Littlest Pet Shop 3: Biggest Stars, as well as two exclusive LPS toys. Gamers can also expect access to LPS Online features.

The bundle is available exclusively at Toys “R” Us stores beginning October 5 and retails for $34.99. For a preview of the Nintendo DS game, read about EA’s  Holiday Preview.

Hasbro Revs Up Its Licensing Programs

The Entertainment & Licensing (E&L) division of Hasbro, Inc. has announced a slate of licensing programs to support its brands, including Transformers, Nerf, Littlest Pet Shop, My Little Pony, Monopoly, and Playskool.

Hasbro, in association with DreamWorks Pictures and Paramount Pictures, will debut Transformers 3 on July 1, 2011. The company’s licensees for the Transformers brand include comic books from IDW (U.S.), digital games from Activision (worldwide), and more.

Hasbro is also teaming up with Universal Pictures to bring Stretch Armstrong and Battleship to the big screen in summer 2012. Universal will also produce films based on Hasbro’s Monopoly, Candy Land, and Ouija. Theater release dates have not been announced.

Hasbro recently reached an agreement with The Sports Licensed Division of the adidas Group for a NERF-inspired apparel and footwear line (deal is still subject to the companies negotiating and has yet to be signed into a binding license agreement). Additionally, Electronic Arts has signed on for NERF digital gaming (worldwide), SDI Technologies has inked a deal for NERF electronics (U.S.), and Performance Design Products will create NERF digital gaming hardware accessories (worldwide).

[Read more...]