Liv Dolls Featured in Happy Meals

Following last month’s successful Zoobles Happy Meal Campaign, Spin Master, Ltd. has once again teamed up with McDonald’s to present the Liv Happy Meal Campaign, running now through July 7.

Miniature Liv characters Daniela, Sophie, Katie, Alexis, and Hayden, plus three styling heads, are available now at participating McDonald’s across North America. Both the Liv and Zoobles Happy Meal Campaigns are scheduled to hit international markets later this year and in 2012.

Spin Master’s Liv Looks for Partners at Magic Marketplace

Spin Master, Ltd.’s Liv brand is exhibiting at Magic Marketplace this week as Cartoon Network Enterprises (CNE), the licensing and merchandising agent for the brand, helps the doll line make its first push into secondary categories. CNE will be meeting with partners and is actively seeking new licensees in the apparel and accessories categories for Liv. CNE is also seeing partners in other product categories, including footwear, sleepwear, publishing, and interactive. Liv was launched at retail last fall.