ASTRA’s Neighborhood Toy Store Day Supports Increased Sales for Retailers

ASTRAlogoAccording to the American Specialty Toy Retailing Association (ASTRA), nearly two-thirds of ASTRA stores participating in Neighborhood Toy Store Day on Saturday, November 8, reported an increase in their year-over-year same store sales. An estimated 25 percent posted growth of 20 percent or more.

ASTRA retailers reached out to several hundred media outlets around the country and across multiple platforms, including print, radio, broadcast, Facebook, Twitter, and blogs. Of the ASTRA retailers who reached out to the media in their markets, 82 percent reported that they were successful in using the event to secure local media and blogger coverage.

ASTRA supports participation of its retailer members in Neighborhood Toy Store Day by offering free planning guides, templates for media outreach, Best Toys for Kids award program flyers, and more.

IN THEIR OWN WORDS: Neighborhood Toy Store Day Lets Independent Retailers Shine!

by Phil Guie and Deanna Atkins

ExteriorofKaleidoscope(Editor’s note: This article was updated on November 11, 2014)

This past weekend, playtime was definitely on at mom-and-pop toy stores located throughout the U.S.

Saturday marked the fifth annual Neighborhood Toy Store Day (NTSD), an event started by the American Specialty Toy Retailing Association to support locally owned toy retailers. Community members were encouraged to visit the independent toy store in their midst, and in return, participating retailers hosted in-store arts and crafts, games, and other activities that appealed to families.

In honor of NTSD, The Toy Book’s editorial staff interviewed owners of several neighborhood toy stores in their home communities. In their responses below, the store owners touched on their NTSD plans, the support they give and receive from their neighborhoods, the reasons why shopping at a locally owned toy store is a great experience, and more.
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ASTRA’s Neighborhood Toy Store Day Celebrates Fourth Year

ASTRAtoystoredayOn November 9, independent toy stores across the U.S. will participate in the American Specialty Toy Retailing Association’s (ASTRA) fourth annual Neighborhood Toy Store Day. The initiative raises consumer and media awareness about the positive influence that specialty and independent toy retailers have on the local community and economy.

Local toy stores will mark the occasion with special in-store events, including crafts, entertainers, scavenger hunts, and more. Participating ASTRA store owners can download banners and graphics and access sample promotional language on ASTRA’s website for members. For more information about Neighborhood Toy Store day, visit YourNeighborhoodToyStore.org.