China Toy Fair


European Toy Fairs 2012 Round Up

By Steve Reece, a brand management consultant in the toys and games industry.

Apparently we are in the middle of an ever-worsening economic climate in Europe, a eurozone crisis, and a downward spiral of economic recession. I didn’t get any impression of that from this year’s European toy fairs. In fact, it almost seemed the opposite! Rarely have I been to toy fairs with so much news, innovation, and newsworthy product launches.

For me, the season started with the UK show. In its third year back at London’s Olympia Exhibition Centre, this show was buzzing, with a packed out hall and mezzanine, plentiful foot traffic, and a generally vibrant atmosphere.

Then onto Nuremburg, where the temperature dropped as low as -17 C / 1 Fahrenheit. Despite the inhospitable weather, the show itself seemed as vibrant as ever. While the attendance figures were reportedly down, international visitors hit record levels, and it was notable that the majority of top-level industry people I expected to be there were indeed present.

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Innovation First International Launches Moshi Monsters Bobble Bots

Innovation First International is launching Bobble Bots, a new brand and product line. As part of the launch, the company has joined forces with Mind Candy, the brains behind the Moshi Monsters brand, for the debut of Bubble Bots Moshi Monsters. The line will hit store shelves across Europe and North America this spring.

The line of bobblehead mini robotic pets and customizable play sets will feature the patented Hexbug Nano vibration technology. Moshi Monsters will be brought to life in their own customizable environment. The initial assortment of Bobble Bots Moshi Monsters will include 24 battery-operated collectible Moshlings and a variety of configurable, 3-D “dollhouse” replicas of the streets, yards, buildings, and houses found online in Monstro City. Every product will include secret codes to unlock digital assets in the online world. The products will be showcased (by appointment only) at London Toy Fair, Nuremberg Toy Fair, and New York Toy Fair.

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