Toy Fair 2017


C2C Studios

Winnie-the-Pooh and the Royal Birthday Celebrates 90 Years of British Icons

PoohOscar Award winner Jim Broadbent narrates the illustrated and audio adventure of Winnie-the-Pooh and the Royal Birthday, which celebrates the upcoming official 90th birthday of of Queen Elizabeth II and 90 years since Winnie-the-Pooh’s arrival in the Hundred Acre Wood.

The story presents Pooh and his friends embarking on a journey from the Hundred Acre Wood to London to deliver their presents to The Queen. The illustrations are drawn in the classic E.H. Shepard style by Mark Burgess, and shows Pooh and his friends’ journey through London. This is the first time Pooh and The Queen will meet in one of the Winnie-the-Pooh stories. [Read more...]

A Mary Poppins Sequel is Coming to Theaters December 2018

Golden Globe Award winner Emily Blunt will star as Mary Poppins, and Emmy, Grammy, Tony Award, and Pulitzer Prize winner Lin-Manuel Miranda will play a new character named Jack in Disney’s Mary Poppins Returns on Dec. 25, 2018. [Read more...]

My Little Pony Brand Celebrates International Day of Friendship with Global Campaign

Hasbro Inc.’s My Little Pony brand will be part of a new campaign intended to teach children about helping others and the power of friendship. GenerationOn, the youth division of Points of Light, has partnered with Hasbro to encourage kids to volunteer in their school, neighborhood, or broader community.

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Hasbro and PEZ International Strike Sweet Deal for My Little Pony Branded PEZ Dispensers and Candy

MyLittlePony.PEZHasbro Inc. has signed a global licensing agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers, PEZ dextrose fizzy candy, and fizzy rolls. The new dispensers and candy are on display at Hasbro’s booth at Brand Licensing Europe in London, and will be available beginning in early 2015 in Germany, France, and Austria, followed by additional markets worldwide.

The My Little Pony line of PEZ dispensers will be based on Pinkie Pie, Twilight Sparkle, and Rainbow Dash, and the assorted fruit candy range will include lemon, strawberry, orange, and cherry flavors.

Mascots Unveiled for London 2012 Olympic Games

London 2012 Olympic Games organizers have unveiled two alien-like creatures, Mandeville and Wenlock, as the mascots for the 2012 Games.

Looking for something that would engage kids, London 2012 organizers created a cartoon and teamed with children’s writer Michael Morpurgo to create a background story for the characters. According to the story, Out of the Rainbow, Wenlock and Mandeville were crafted by Grandpa George from the last drops of steels used to build the Olympic Stadium.

[Read more...]