Hasbro Inc.’s My Little Pony brand will be part of a new campaign intended to teach children about helping others and the power of friendship. GenerationOn, the youth division of Points of Light, has partnered with Hasbro to encourage kids to volunteer in their school, neighborhood, or broader community.
Hasbro Inc. has signed a global licensing agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers, PEZ dextrose fizzy candy, and fizzy rolls. The new dispensers and candy are on display at Hasbro’s booth at Brand Licensing Europe in London, and will be available beginning in early 2015 in Germany, France, and Austria, followed by additional markets worldwide.
The My Little Pony line of PEZ dispensers will be based on Pinkie Pie, Twilight Sparkle, and Rainbow Dash, and the assorted fruit candy range will include lemon, strawberry, orange, and cherry flavors.
London 2012 Olympic Games organizers have unveiled two alien-like creatures, Mandeville and Wenlock, as the mascots for the 2012 Games.
Looking for something that would engage kids, London 2012 organizers created a cartoon and teamed with children’s writer Michael Morpurgo to create a background story for the characters. According to the story, Out of the Rainbow, Wenlock and Mandeville were crafted by Grandpa George from the last drops of steels used to build the Olympic Stadium.