Warner Bros. Consumer Products Brings Godzilla-Sized List of Licensees to Toy Fair

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment properties, milestone anniversaries, and upcoming theatrical releases.

Bandai America Inc. and Jakks Pacific Inc. will each support Godzilla, from Warner Bros. Pictures and Legendary Pictures, with new toy lines. Jakks’ line of Godzilla products will include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43 inches, making it one of the largest toys in Godzilla history. Other worldwide partners include Rubie’s Costume Co., NECA, and Sideshow Collectibles.

WBCP’s toy partners will also release toys and collectibles based on The Hobbit Trilogy. The Bridge Direct and Vivid Group will support the film series with new figures. Additional partners include Eaglemoss, Funko, Kosmos, and Ravensburger.

The Wizard of Oz will celebrate its 75th anniversary with Mattel‘s new line of dolls for The Wizard of Oz Barbie collection. Enesco, Tonner Doll, and Madame Alexander will each offer collectible figures. Warner Bros. will also continue its There’s No Place Like Home campaign in partnership with Habitat for Humanity. Gone with the Wind will also mark its 75th anniversary with new collectible figures from Madame Alexander and Tonner Doll. Mattel will offer an anniversary Barbie collection and Enesco will introduce a stone resin figure. [Read more...]

Ruckus Media Group Partners with Warner Bros. on Mobile Read-along Titles

Ruckus Media Group has partnered with Warner Bros. Consumer Products (WBCP) to offer digital downloads of narrated e-books in the U.S. and Canada, beginning with a seasonal selection of titles via the Ruckus universal app for iOS devices.

The Ruckus/WBCP launch will offer a variety of brands, with more than 100 Read-Along titles rolling out in subsequent months. Multiple narrated e-books will be included from brands such as Batman, Looney Tunes, Scooby-Doo, The Wizard of Oz, and more.

Ruckus titles download directly to mobile devices, and they are also commercial-free and airplay-enabled, allowing users to view them on all iOS devices. Should they register for free, parents are provided with feedback on their child’s experiences within the Ruckus app, and kids and parents can also follow word highlighting, as well as read, record, and save their own voices reading the stories.

COMMENTARY: Musical Toys

Over the weekend, I had the pleasure of watching a live jazz band play at the Brooklyn Academy of Music. The musicians seemed to thoroughly enjoy the set, and everyone in the audience was having a blast. Remembering my own days in the school band and piano recitals, I thought about how kids can be influenced early on by musical toys and instruments. Here are some of my favorites:

The Recorder

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Stripe Recorder, from Sassafras

A classic. I can almost hear “Hot Cross Buns” just by looking at one. Recorders, while often a symbol of fourth-grade music class, can actually be a gateway into other instruments for kids. While the standard plastic, beige soprano recorder reigns supreme among young players, there are alternatives, such as Melissa and Doug’s Makin’ Music wooden recorder, Sassafras’ Stripe Recorder, or colorful recorders from 1stNote. Alfred Music Publishing offers songbooks featuring tunes from The Wizard of Oz, Looney Tunes, and others.

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30 Key Fancy Baby Grand, from Schoenhut

The Piano

FirstAct offers a Dora the Explorer electronic keyboard for kids to explore music and try out different sound effects. Kids that want a more classical experience can enjoy Schoenhut’s 30 Key Fancy Baby Grand toy piano. For the youngest pianists, Hasbro offers the Sesame Street Let’s Rock Cookie Monster keyboard, featuring one octave of wide, easy-to-press keys.

The Drums

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Learn To Play Electronic Keyboard, from Discovery Kids

Kids that are more rhythmically inclined will enjoy Discovery Kids’ Learn To Play Electronic Drumpad. The battery-operated drumpad features drum sticks and adjustable tempo. Kids can follow the light patterns to play any of eight different rhythms. Union’s Toy Drum set features a bass drum, crash cymbal, and snare drum for little drummers to rock and roll. For a more laid-back beat, Remo’s Kids Bongo lets kids bang it out in colorful style, and are pitched high and low.

What are your kids’ favorite instruments? Let us know in the comment section!

For more commentary from Christine, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

Warner Bros. Consumer Products Debuts Worldwide Man of Steel Toy Program

Warner Bros. Consumer Products (WBCP) zooms into this year’s American International Toy Fair season with a roster of global licensees ready to support the studio’s portfolio, led by this summer’s tentpole film release Man of Steel, which will be supported by DC Comics master toy licensee Mattel, as well as many other toy partners.  [Read more...]

Warner Bros., WaterTower Music Release Bugs Bunny CD

On July 13, Warner Bros. Consumer Products and WaterTower Music will release a live Bugs Bunny at the Symphony concert recording, which captures the debut performance of “Bugs Bunny at the Symphony.” The first performance was held in May at the Sydney Opera House, and was created and conducted by Emmy Award winner George Daugherty.

The production and recording follows the orchestra and film concert Bugs Bunny on Broadway, which debuted in 1990 at the Gershwin Theatre and was also created and conducted by Daugherty. Both productions feature Looney Tunes characters, including Bugs Bunny, Elmer Fudd, Porky the Pig, and Daffy Duck, as voiced by Mel Blanc and Arthur Q. Bryan, and is composed by Carl Stalling and Milt Franklyn.

The CD will be the first major recording of Stalling and Franklyn’s work to be released in two decades. The CD contains nine full-length cartoon scores, excerpts, and songs from 10 others, plus two full-length symphonic overtures which inspired the cartoons.

Bugs Bunny at the Symphony will have the second tier of its world premiere at the Hollywood Bowl July 16 and 17 with the L.A. Philharmonic.

Warner Bros. Signs New Deals for Harry Potter, Expands Looney Tunes Program

Warner Bros. Consumer Products (WBCP) has announced licensing agreements with Creative Imaginations and The Noble Collection in anticipation of the upcoming theatrical releases Harry Potter and the Deathly Hallows: Part 1 and Part 2. The Noble Collection will expand its collection of Harry Potter merchandise by adding 40 new wands, including wands used by each and every character in the Harry Potter film series, bringing the total wand collection to more than 60.

The Noble Collection, who worked closely with the Harry Potter film production team to ensure that the products are authentic and true to the films, will have approximately 200 Harry Potter products, including wands, jewelry, chess sets, and other collectibles. The products will be available by the end of the year at www.noblecollection.com.

WBCP also signed a two-year licensing deal with Creative Imaginations. The company, which provides custom manufacturing of scrapbook products via licensed artist and brand designs, will create a new line based on the Harry Potter films, including scrapbooking paper, stickers, albums, kits, autograph books, embellishments, and more.

[Read more...]