For the most recent issue of The Toy Book, I had a chance to research trends in the doll industry, and one that stuck out is an increase in dolls with potential appeal for boys. Arklu, the creator of Lottie Dolls, is planning to introduce its first boy doll, Kite Flyer, this fall. Meanwhile, Haba will be introducing Fritzi, a doll that has no assigned gender—Fritzi can be a boy doll for boys, or a girl doll for girls. There’s also Grandmas2Share, which is marketing grandmother-themed dolls as playthings for children of both genders. [Read more...]
Lottie Dolls is hosting the Lottie Holiday Adventure Story Writing Competition for kids ages 10 and under to write a story about Lottie and her holiday adventures. Kids can put their creativity and imagination to action through writing about themes like a love of reading, writing, and a passion for adventure. One winner will receive a selection of ten books from the Lottie Pinterest folder, Great Books for Girls, and new Lottie products before they hit shelves.
To enter, a parent or guardian is asked to download a printable template from the story writing app on the Lottie dolls Facebook page. Parents are then required to take a photo of their kid’s story and upload it onto the storywriting contest Facebook app and fill in a form to grant permission for the entry to be considered for the competition.
Entries will be judged on creativity, originality, fun, overall kid appeal, and keeping true to the pro-girl values of the Lottie brand. The closing date for entries is Friday, September 12.
With so many superhero movies out lately, Lottie wanted to let girls know that they can also be superheroes, so Lottie dolls by Arklu held the Lottie Design a Superhero Outfit Competition–in partnership with the Brave Girls Alliance–to let young kids design a new superhero costume for its dolls.
The winner of the competition is 6-year-old Lily from Kirtland, Ohio. Lily’s Super Lottie design will come to life and will be manufactured and made commercially available this fall. The original artwork design, name, age, city, country, and superhero ability will be on the back of the outfit packaging. In addition, Lily will receive the full line of Lottie dolls and accessories.
For its contest, Lottie asked kids ages 10 and under throughout the world to create a superhero outfit for a Lottie doll. The participants’ designs consisted of drawings showing how the costumes should look, as well as what superpower the doll should have. This is the first time a crowd-sourced design by a child will go into commercial production.
Lottie dolls were designed to look and dress like a regular child with a childlike body shape and no make-up, jewelry, or high heels.
Arklu has released a new collection of Lottie dolls, equipped with full lines of clothes and accessories, is now on the market. Lottie is a 7.5-inch doll collection for girls ages 3 and up.
Each Lottie doll, including Butterfly Protector, Kawaii Karate, Pirate Queen, and Robot Girl, represents a range of activities that inspires girls to develop passions that they may not have previously known they had. Lotties are not just dolls, they each have a story telling context that’s full of educational and fun adventures that take place on the imaginary island of Branksea. Branksea encourages kids to use their imaginations not just with toys, but also in life. [Read more...]