COMMENTARY: Sibling Rivalries Exist in the Toy World, Too

FrozenproductsA real-life sibling rivalry exists between Disney’s Frozen Elsa and Anna products—with one sister clearly winning. According to a Wall Street Journal article published last month, Disney marketing executives expected the sisters to be equals in popularity. As such, they were caught off-guard by the overwhelming preference for Elsa, who outsells Anna in dolls, toys, costumes, and other items. Disney, in response, makes sure to keep Elsa items in-stock at stores: For example, about 10 percent more Elsa dolls are stocked than Anna ones at Wal-Mart, according to the same Wall Street Journal article.

To help combat the Frozen sibling rivalry, companies are selling dolls with both sisters, and sales data from last holiday season shows that girls want to play with dolls or role-play with costumes featuring both characters. In turn, companies such as Jakks Pacific, as well as retailers like Toys “R” Us, are making and selling products, respectively, that involve the two sisters. [Read more...]

Nintendo Brings Holiday Fun to Malls Across the U.S.

NintendoBetween November 25 and December 22, Nintendo will visit 23 malls coast-to-coast so the public can test drive video games for the Wii U and Nintendo 3DS systems.

The expected lineup for the Wii U includes Super Mario 3D World, The Legend of Zelda: The Wind Waker HD, Wii Fit U, Wii Party U, Wii Sports Club, The Wonderful 101, Mario & Sonic at the Sochi 2014 Olympic Winter Games, Sonic Lost World from Sega, Disney Infinity from Disney Interactive, and more.

For Nintendo 3DS, Nintendo is scheduled to show Mario & Luigi: Dream Team, Luigi’s Mansion: Dark Moon, Super Mario 3D Land, Donkey Kong Country Returns 3D, Scribblenauts Unmasked: A DC Comics Adventure from Warner Bros. Interactive Entertainment, Skylanders Swap Force from Activision, and more. [Read more...]