China Toy Fair


Miffy Coming to the Big Screen

Miffy, the white rabbit created by Dutch author and illustrator Dick Bruna, is ready to hop into movie theaters as she stars in her own movie, slated to release in early 2013. Miffy the Movie will be a collaborative effort among Telescreen Filmproductions, a division of Telescreen B.V. (a subsidiary of the German brand management and media company m4e AG); Mercis, which manages the rights; Warner Bros. Netherlands; and Dutch public broadcaster KRO Television. The director of the movie is Hans Perk and the screenwriter is James Still.

The movie will target preschoolers and will follow Miffy and her friends on a treasure hunt at the zoo. The film aims to be the perfect first cinematic experience for very young children, filled with happy songs, adventures, animals, colors, and shapes. Miffy and Friends is a puppet animation series that is currently broadcast worldwide.

Photo Credit: Telegraph.co.uk

Sailor Moon is Back in Europe

Munich-based brand management and media company m4e AG is adding Sailor Moon to its portfolio after the property’s more than five-year television break in the region. On behalf of Japanese rights holder Toei Animation Co. Ltd., m4e AG will exploit an extensive package of rights (free and pay TV, home entertainment, licensing and merchandising) in German-speaking territories.

Based on the manga series by Naoko Takeuchi, Sailor Moon was first produced by Toei Animation (One Piece, Dragonball Z, Digimon) in 1992 and was broadcast for five seasons with a total of 200 episodes. Supported by a completely new style guide, the European re-launch of the brand started last fall in Italy, and first products from a toy line were available in Italian stores for the holiday season. A second similar phase is planned for the Iberian, Scandinavian, and German markets.

Enjoy the Sailor Moon English opening above.

Simba Dickie Group to Develop Toys for Kikaninchen

As a first step in the marketing of Kikaninchen, a new preschool brand by KI.KA, M4e AG has announced that Simba Dickie Group has been named the first partner for the toys/soft-toy sector.

Simba Dickie Group will produce an exclusive range of products via its many brands. Nicotoy will develop various Kikanichen soft-toys; Eichhorn will produce a range of wooden toys; Simba Toys will develop creative toys such as painting and handicraft boxes, finger paints, and Softknete modeling clay; Big will offer outdoor toys such as its Big-Bobby-Car, and a balance board; and Noris-Spiele will develop games and puzzles.

All of the products will debut at the Nuremberg International Toy Fair in next February, and should be available at retail the following summer.

New Broadcasting and Licensing Deals for Beyblade: Metal Fusion

Nelvana Enterprises has announced several broadcasting and licensing deals for the new animated series Beyblade: Metal Fusion.

Beyblade: Metal Fusion, from Nelvana and d-rights Inc., will be airing on Cartoon Network in the U.S., Australia, and New Zealand; Gulli in France; Nickelodeon in Germany; Nicktoons in the U.K.; Disney XD in Belgium, Luxembourg, and the Netherlands; and BOING, Turner’s Free To Air Block in Spain, broadcasted on Telecinco and Factoria de Ficcion. The series premiered on YTV in Canada last month.

Hasbro, Inc. has been appointed the master toy licensee for most international markets outside of Asia. The new toy line has already launched in Canada and is set to hit shelves this fall in the U.S., Mexico, UK, France, Germany, Spain, Italy, Austria, Switzerland, Benelux, Scandinavia, Australia, and New Zealand.

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