According to a new survey by L.E.K. Consulting, as reported by Internet Retailer, Target Corp. has the best social media presence among retailers. Target took the top spot with 8.5 percent, followed by Amazon.com (8 percent), Walmart (5.4 percent), Best Buy (4 percent), and Macy’s (4 percent). L.E.K surveyed 2,000 U.S. consumers, but did not say when the survey took place or define what constituted a strong social media presence.
Mandala Research has announced the results of an international visitors study underwritten by Macy’s and Shop America Alliance and conducted in partnership with the U.S. Department of Commerce/Office of Travel & Tourism Industries (DOC).
The study polled 2,500 inbound travelers to the U.S., who had visited within the past 12 months, on their itineraries and shopping plans. The visitors included those from Australia, Brazil, China, India, and Korea. On average, the respondents spent $3,517 on their trip to the U.S., and one-third of that (approximately $1,172) was spent on shopping.
According to results, 56 percent said shopping was the key reason for the trip or it helped them choose among destinations. In addition, these travelers purchased more than the twice the amount they had planned to purchase while shopping in the U.S.
Apparel was the top purchase for the visitors. While toys were not on the top 10 list of items planned to purchase, a quarter of all travelers said they purchased toys on their most recent trip to the U.S.
Walt Disney Studios Motion Pictures, in anticipation of its live-action comedy The Sorcerer’s Apprentice, has partnered with Inwindow Outdoor to bring an interactive game to both coasts. Using infrared and 3-D cameras to detect precise gestures, users step into the role of apprentice as they blast energy balls and control mops a la Disney’s animated film Fantasia.
The kiosks, located in The Hollywood & Highland Center in Hollywood, Calif., and the Trump Building and Macy’s in New York City, run through the film’s release on July 14. Users who participate can have their apprenticeship picture uploaded to Facebook, as part of the promotion.
More than 50 years after the iconic blue images of the Smurfs were introduced into American pop culture, the classic characters are being reintroduced with a feature film set to be released by Sony Pictures on July 29, 2011. The film combines a childhood classic remembered fondly by many with a plethora of current favorites, ranging from Neil Patrick Harris and Glee’s Jayma Mays to pop star Katy Perry. As the odd-yet-intriguing combination brings the Smurfs back into the spotlight, the characters will also become Macy’s 2010 Holiday Ambassadors.
The Smurfs will adorn Macy’s throughout the holiday season, from windows and countertops to a giant balloon and an exclusive plush collection. The talking plush collection will be dressed in holiday gear. It will be available in mid-October and retail for $14.95. Marketing support will also include half a million custom designed shopping bags to be distributed at the flagship location at Herald Square in New York City. In addition to a 47-foot helium balloon Smurf and Smurf float that will return to the Macy’s Thanksgiving Day Parade, a cold-air inflatable Smurf will adorn the marquee at the entrance to Macy’s Herald Square.
Past characters to be featured in the Macy’s Holiday Ambassador tradition include Babar the elephant, Kermit the Frog, Scooby Doo, Snoopy, Shrek, and Mickey Mouse.