COMMENTARY: Hey, Toy Industry! It’s Not Too Late for New Year’s Resolutions

NewYearsconfettiAh, the start of a new year. Typically, it’s the time in which we take stock of what we have, consider how we can make our lives even better, and then “resolve” to carry out those plans. It’s with this in mind that I’ve put together a list of New Year’s resolutions–not for myself, mind you; I’ve already composed that list, which is why this commentary is up at deadline, instead of several hours past. No, I’m talking about resolutions that I’d like the toy industry to consider taking on. Because as absolutely perfect as a thing is, there’s nothing like a detached observer’s unsolicited advice to make it even more perfect, am I right? [Read more...]

Madame Alexander to Debut Limited Edition Disney’s Frozen Elsa Doll at FAO Schwarz

Elsa.closeupwithshoesMadame Alexander will debut a special limited edition Disney’s Frozen Elsa doll at FAO Schwarz in New York City. Designed using the iconic, 21-inch Madame Alexander Cissy doll, the new collectible Elsa features detailed costuming and is decorated with 5,000 hand-applied Swarovski crystals.

She also holds a Swarovski crystal snowflake in her hand, and snowflakes adorn Elsa’s platinum braided hair.

Orders can be placed by calling FAO Schwarz at (212) 644-9400, x3043. Each doll is custom-made for a suggested retail of $5,000.

Madame Alexander Goes International with New Line of Dolls

madamealexanderThe Madame Alexander Doll Company’s new play doll series, Travel Friends–International Collection, will showcase nine countries and encourage children to learn about and embrace a variety of cultures from around the world.

Each doll welcomes kids into her world with a Hello! from her county and offers fun facts and highlights of interesting places to explore in her hometown. The 7-inch dolls are sized for playful portability and crafted with details of each country’s cultures and costumes.

The countries in the series are France, Italy, India, Kenya, Ireland, Mexico, Germany, China, and Russia. The bendable and posable dolls are the first collection in an ongoing Madame Alexander Play series designed for kids ages 3 and up.

Warner Bros. Consumer Products Brings Godzilla-Sized List of Licensees to Toy Fair

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment properties, milestone anniversaries, and upcoming theatrical releases.

Bandai America Inc. and Jakks Pacific Inc. will each support Godzilla, from Warner Bros. Pictures and Legendary Pictures, with new toy lines. Jakks’ line of Godzilla products will include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43 inches, making it one of the largest toys in Godzilla history. Other worldwide partners include Rubie’s Costume Co., NECA, and Sideshow Collectibles.

WBCP’s toy partners will also release toys and collectibles based on The Hobbit Trilogy. The Bridge Direct and Vivid Group will support the film series with new figures. Additional partners include Eaglemoss, Funko, Kosmos, and Ravensburger.

The Wizard of Oz will celebrate its 75th anniversary with Mattel‘s new line of dolls for The Wizard of Oz Barbie collection. Enesco, Tonner Doll, and Madame Alexander will each offer collectible figures. Warner Bros. will also continue its There’s No Place Like Home campaign in partnership with Habitat for Humanity. Gone with the Wind will also mark its 75th anniversary with new collectible figures from Madame Alexander and Tonner Doll. Mattel will offer an anniversary Barbie collection and Enesco will introduce a stone resin figure. [Read more...]

Madame Alexander Introduces New Dolls

MyLittleSweetheartMadame Alexander introduces My Little Sweetheart. She has a light blonde page boy-topknot combo and blue eyes, and wears a two-piece outfit. The top pairs a ribbed, cream velour bodice with a skirt and sleeves made from a cream knit printed with pink hearts. Lace trim, ruffles, pink binding, and an appliqued heart add accents. Her pink knit pants are gather into ruffles at the ankle and have an elastic waist. Her outfit is finished off with a pink satin ribbon in her hair. This 14-inch doll is for kids ages 3 and up.

FancyNancy&MarabelleAlso available for preorder from Madame Alexander, the 14-inch, cloth Fancy Nancy and Marabella, with a printed face and orange and purple zigzag yarn hair, simply sparkles in a delightful dress that has a coral top and ruffled, little white, puffed sleeves. The tutu inspired skirt, of the dress, features a layer of glitter organza over tulle and draped with a red and white gingham in the 18th century panier style. Sashes of striped and polka dotted ribbon and the attached crown and bluebird in her hair add even more dazzle to her outfit. As for 8-inch Marabella, she has been given the full Marie Antoinette treatment with piled high pink curls topped with a crown, and a turquoise, taffeta gown decorated with ruffles and fuchsia trim.

Alexander Doll Co. Celebrates 90 Years with New Offices, a Limited Edition Anniversary Collection, New Licensed Products, and a New Product Category

The Alexander Doll Co. unveiled its new mid-town location, new doll lines, and new licensed products yesterday in celebration of the company’s 90th anniversary. Since 1923, the company has grown to include collectibles, play dolls, and baby dolls for girls of all ages. For this 90th anniversary, the company has developed an assortment of six dolls to commemorate the company’s history. Re-introductions of classic sculpts and characters included in this collection are a 21-inch Cissy in a beaded dress, inspired by a photograph of Madame Alexander from 1923; an 8-inch Wendy with a Tony Sarg inspired marionette theater; a classic McGuffey Ana; and an 8-inch Wendy and a 10-inch Cissy both dressed to commemorate the anniversary. Each doll comes with a commemorative hang tag and Certificate of Authenticity.

DorothyInThePoppyField

Also on the anniversary front, Madame Alexander has marked the 75th anniversary of two iconic movies, The Wizard of Oz and Gone With the Wind, which were among the company’s first and longest continuous licenses. Each and every year since 1938, new designs have been added to these special collections, and this year is no exception. The three doll sets for Wizard of Oz collectors include a 10-inch Wicked Witch of the West with three 5-inch Winged Monkeys, a 10-inch Glinda the Good Witch withthree 5-inch girls of the Lullaby League, and a 10-inch Dorothy with three 5-inch Poppy dolls. For Gone With the Wind anniversary, the company has created a 21-inch Scarlett O’Hara resplendent in her white ruffled Prayer Dress.

SwanLakeOn the plush side, Alexander Doll Co. has responded to the concerns of modern parents relating to toy hygiene by developing a new washable dolls category. Machine washable and dryable, this collection includes the Wizard of Oz gang, Fancy Nancy, Pinkalicious, and Angelina Ballerina. Alexander Doll’s 18-inch soft cloth play dolls include several new additions, such as Bedtime Angelina, Fancy Nancy, Marabelle, and Swan Lake Angelina.

Alexander Doll will introduce a new facial sculpt on their Favorite Friends line of 18-inch vinyl play dolls this year. Favorite Friends feature rooted hair, sleep eyes, a soft cloth body, five-way jointing, and stylish outfits. Separate outfits are sold and fit most 18-inch play dolls in the market. In addition, the Dollie & Me brand of 18-inch dolls complements an apparel collection of little girl dresses sold with matching doll dresses.

Hearts&RosesBaby dolls have been an integral part of the Alexander Doll Company since the 1930s. Doll ranges include My First Baby with painted eyes and hair, and Newborn Nursery, which are lifelike baby dolls with rooted hair, sleep eyes, and a selection of accessories and outfits.

The history of the Alexander Doll Co. is a tale of growth from a small doll company to one of today’s exclusive brands in the girls’ sector. Kahn Lucas Lancaster Inc., a global designer and wholesaler of branded girls’ dresses and fashion collections, now owns the company.

Hip Hop Hooray, Easter’s On Its Way

Yesterday, Jackie Breyer shared some Easter-worthy toy picks. As the toy industry promotes giving toys in lieu in candy this year, here are a couple of dolls from Madame Alexander’s Easter Collection!

EasterPrincessThe Easter Princess is an 8-inch fully articulated Wendy with brown eyes and curly brunette pigtails worn with bangs. She is wearing a party dress that has a blue taffeta bodice layered with sparkle organza. Because she’s an Easter Princess, she wears a tiara composed of Easter grass, pastel eggs, iridescent flower sequins, pearls, and a pink bow. What’s a princess without her accessories? This princess comes carrying a sparkle bag of glass jellybeans in her hand. [Read more...]

Kahn Lucas Acquires Madame Alexander Doll Brands

Kahn Lucas Lancaster, Inc., acquired all intellectual property and select assets of Alexander Doll Company, Inc., makers of the Madame Alexander play and collectible dolls. Kahn Lucas has been a long-time licensing partner of Alexander Doll under Kahn Lucas’ Dollie & Me brand of matching girl and doll apparel and related fashion accessories.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Candy Spelling’s Extensive Madame Alexander Doll Collection to be Auctioned

Earlier this year, Aaron and Candy Spelling’s chateau in the Holmsby Hills area of Los Angeles was sold, and on Sunday, November 20, Candy Spelling’s collection of Madame Alexander dolls will be auctioned at the Waldorf-Astoria Hotel in New York City.

Conducted by Theriault’s, the world’s largest auction house for antique dolls, toys, and teddy bears, the auction will feature 350 dolls, including the rare early portrait models Victorian Bride, Pink Champagne lady, and Deborah Ballerina, along with dolls from the biblical series, a number of Wendy models inspired by Gone with the Wind, dolls created exclusively by FAO Schwarz during the 1950s, and more.

The complete collection will be on exhibit at the Waldorf-Astoria on November 20 starting at 9 a.m., followed by the auction at 11 a.m. Both the viewing and auction are open to the public. On November 19, Madame Alexander and Theriault’s will host a gala reception allowing doll enthusiasts and collectors to meet Candy Spelling; Stuart Holbrook, president of Theriault’s; and Gale Jarvis, president of Alexander Doll Company.

To RSVP for the reception, email info@theriaults.com.

FAO Celebrates The Smurfs with Activities and “Blue-Tique”

The Smurfs opened in theaters nationwide today, and viewers will see the legendary FAO Schwarz Fifth Avenue store prominently featured in a chase scene in which the Smurfs encounter the evil wizard Gargamel. To celebrate the store’s role in the movie, FAO Schwarz hosted daily themed activities during a special Smurf Week (July 25 to July 29), highlighted by an appearance by Hank Azaria, who plays Gargamel in the film.

In store, customers can bring The Smurfs home with FAO’s assortment of toys, games, and more items in the store’s “blue-tique.”  The main attraction of the “blue-tique” is the Smurfalator, a machine used by Gargamel to extract the Smurfs’ magical essence. Also featured are images from the movie, toys from Jakks Pacific, a classic assortment of Smurfs from Schleich, collector dolls from Madame Alexander, and apparel from Junk Food Clothing.

FAO.com is also receiving a “Smurfy” makeover and Facebook.com/FAO will join in the celebration.