Following the June 20th YouTube launch of SpacePOP, Genius Brands International Inc. (GBI) continues to expand the licensing, merchandising, and retailing program for the tween brand. As the newly-appointed toy partner for SpacePOP, Madame Alexander Doll Company will create a line of fashion dolls and figures based on the brand’s main characters. [Read more...]
Madame Alexander is expanding its My First Baby Doll collection in July. The dolls are 12 inches tall and come in two new styles: Rock-A-Bye Musical Baby and Baby Powder Lilac.
The Rock-A-Bye Musical Baby plays music, and the Baby Powder Lilac doll features soft fabric. The line is designed with soft, huggable cloth bodies to ensure comfort and safety.
At its annual general meeting held on Monday, the Toy Industry Association (TIA) announced the election of three new members to the TIA Board of Directors for two-year terms of office expiring in February of 2017. Nominated to serve their first terms on the TIA Board were Kerry Cunnion, senior vice president of sales at Tomy International; Howard Kahn, chairman of Madame Alexander and CEO of Kahn Lucas; and Bruce Raiffe, president of Gund. [Read more...]
A new line of co-branded dolls will combine Madame Alexander with Crayola. Madame Alexander will design and develop new doll collections that allow girls to craft and draw on age appropriate dolls and doll accessories. The DIY products are intended to appeal to toddlers, preschoolers, and young girls. [Read more...]
Ah, the start of a new year. Typically, it’s the time in which we take stock of what we have, consider how we can make our lives even better, and then “resolve” to carry out those plans. It’s with this in mind that I’ve put together a list of New Year’s resolutions–not for myself, mind you; I’ve already composed that list, which is why this commentary is up at deadline, instead of several hours past. No, I’m talking about resolutions that I’d like the toy industry to consider taking on. Because as absolutely perfect as a thing is, there’s nothing like a detached observer’s unsolicited advice to make it even more perfect, am I right? [Read more...]
Madame Alexander will debut a special limited edition Disney’s Frozen Elsa doll at FAO Schwarz in New York City. Designed using the iconic, 21-inch Madame Alexander Cissy doll, the new collectible Elsa features detailed costuming and is decorated with 5,000 hand-applied Swarovski crystals.
She also holds a Swarovski crystal snowflake in her hand, and snowflakes adorn Elsa’s platinum braided hair.
Orders can be placed by calling FAO Schwarz at (212) 644-9400, x3043. Each doll is custom-made for a suggested retail of $5,000.
The Madame Alexander Doll Company’s new play doll series, Travel Friends–International Collection, will showcase nine countries and encourage children to learn about and embrace a variety of cultures from around the world.
Each doll welcomes kids into her world with a Hello! from her county and offers fun facts and highlights of interesting places to explore in her hometown. The 7-inch dolls are sized for playful portability and crafted with details of each country’s cultures and costumes.
The countries in the series are France, Italy, India, Kenya, Ireland, Mexico, Germany, China, and Russia. The bendable and posable dolls are the first collection in an ongoing Madame Alexander Play series designed for kids ages 3 and up.
Warner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment properties, milestone anniversaries, and upcoming theatrical releases.
Bandai America Inc. and Jakks Pacific Inc. will each support Godzilla, from Warner Bros. Pictures and Legendary Pictures, with new toy lines. Jakks’ line of Godzilla products will include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43 inches, making it one of the largest toys in Godzilla history. Other worldwide partners include Rubie’s Costume Co., NECA, and Sideshow Collectibles.
WBCP’s toy partners will also release toys and collectibles based on The Hobbit Trilogy. The Bridge Direct and Vivid Group will support the film series with new figures. Additional partners include Eaglemoss, Funko, Kosmos, and Ravensburger.
The Wizard of Oz will celebrate its 75th anniversary with Mattel‘s new line of dolls for The Wizard of Oz Barbie collection. Enesco, Tonner Doll, and Madame Alexander will each offer collectible figures. Warner Bros. will also continue its There’s No Place Like Home campaign in partnership with Habitat for Humanity. Gone with the Wind will also mark its 75th anniversary with new collectible figures from Madame Alexander and Tonner Doll. Mattel will offer an anniversary Barbie collection and Enesco will introduce a stone resin figure. [Read more...]
Madame Alexander introduces My Little Sweetheart. She has a light blonde page boy-topknot combo and blue eyes, and wears a two-piece outfit. The top pairs a ribbed, cream velour bodice with a skirt and sleeves made from a cream knit printed with pink hearts. Lace trim, ruffles, pink binding, and an appliqued heart add accents. Her pink knit pants are gather into ruffles at the ankle and have an elastic waist. Her outfit is finished off with a pink satin ribbon in her hair. This 14-inch doll is for kids ages 3 and up.
Also available for preorder from Madame Alexander, the 14-inch, cloth Fancy Nancy and Marabella, with a printed face and orange and purple zigzag yarn hair, simply sparkles in a delightful dress that has a coral top and ruffled, little white, puffed sleeves. The tutu inspired skirt, of the dress, features a layer of glitter organza over tulle and draped with a red and white gingham in the 18th century panier style. Sashes of striped and polka dotted ribbon and the attached crown and bluebird in her hair add even more dazzle to her outfit. As for 8-inch Marabella, she has been given the full Marie Antoinette treatment with piled high pink curls topped with a crown, and a turquoise, taffeta gown decorated with ruffles and fuchsia trim.