Madame Alexander Launches New e-Commerce Website

Alexander Doll Company, Inc. has launched a new e-commerce website, madamealexander.com, for Madame Alexander doll collectors.

The site, which is categorized by collectible, play and baby doll, size and age range, and more, allows Madame Alexander fans to purchase the dolls from one central location. Special features include zooming and a 360-degree viewing capability for detailed close-ups of Madame Alexander dolls’ artistry and costumes.

The company’s authorized retailers are also participating in the e-commerce site as Madame Alexander/Shopatron fulfillment partners. Additionally, visitors can get an in-depth look into the history and features of the company.

Madame Alexander Doll Club Convention to be Held in St. Louis

The Madame Alexander Doll Club will hold its annual convention from June 23-26 in St. Louis, MO. The 2010 convention, themed “Meet Me in St. Louis,” will feature all of the traditional club convention activities and a special speech by Gale Jarvis, president of Alexander Doll Company, Inc. and St. Louis native. Jarvis will keep attendees up to date on news from the Madame Alexander doll world.

Convention guests will have the opportunity to attend seminars and workshops, participate in design competitions, enter to win Madame Alexander dolls, and attend the “Meet Me at the Fair” Cissette dinner. Other activities include an interactive display of five St. Louis landmarks, the Parade of Living Dolls, and a workshop for designing and creating doll clothes.

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Madame Alexander Appointed as StinkyKids Manufacturer

Stone America Licensing has appointed Alexander Doll Company, the creator of Madame Alexander Dolls, as exclusive manufacturer for StinkyKids’ soft-bodied dolls.

StinkyKids are a group of 10 diverse “little stinKers” who learn to make right choices through mistakes. The children live by the motto, “Always Be A Leader Of Good.”

The property’s doll line launched in fourth quarter 2009 in Nordstrom stores, Nordstrom.com, and at FAO Schwarz New York.  Madame Alexander plans to expand the program to additional specialty, mid-tier, and mass retailers for Christmas 2010.

Stone America is also in negotiations with publishers to produce the property’s first book.

The Toy Book’s Toy Report 01/05/10

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Catch up on last week’s news! Read The Toy Book Toy Report for 01/05/10.

To view click here.

Madame Alexander’s New Pink Ladies

Madame Alexander introduces a trio of collectible dolls – Frenchy, Sandy and Rizzo, also known as “the pink ladies.”  The dolls stand 10 inches tall, have an SRP of $99.99 each, and are being sold at specialty and retail now.

MADAME ALEXANDER -- Rizzo Frenchy Sandy 09-09