August Video Game Sales Up Year-over-Year, but New Software Launches Show Weakness

NPDGrouplogoAccording to analysis from The NPD Group’s Liam Callahan, overall new physical retail sales of video game hardware, software, and accessories increased by 8 percent this August over the same month last year. These overall sales also followed a similar pattern as prior months, with explosive hardware growth driven by eighth generation consoles offsetting declines in software.

For August, overall hardware sales doubled from the same month last year, caused by a more than 200 percent increase in console hardware sales with continued strong sales of eighth generation hardware, including Wii U, PS4, and Xbox One. Eighth generation hardware represented close to 70 percent of August’s hardware sales—the highest percentage share since the release of the Xbox One and PS4 last November.

As far as software, new launches in August declined 41 percent compared to last August, due to poor comparisons between titles. Eight of the top 10 games last August were new launches, compared to only three during this past August. Madden NFL 15 was the number one game in August, with growth over last August’s Madden NFL 25.

COMMENTARY: Sports Video Games Are Getting More Realistic All the Time

Phil.NHL15.08.13

NHL 15, from EA Sports

Face it, sports fans: People of all ages love watching football, baseball, basketball, etc., and ever since the first video game based on any sport was released for home consoles, people have loved playing sports video games. I myself grew up with the Madden NFL and NBA Live series, both from Electronic Arts (EA Games), and I still remember the thrill of throwing a Dan Marino touchdown, or making Shaquille O’Neal uncharacteristically fire up a three-pointer. [Read more...]

Madden NFL 15 Kicks Off in August

Madden15Electronic Arts Inc.’s Madden NFL 15 will be available on August 26 in North America and on August 29 in the EU for Xbox One, PlayStation 4, Xbox 360, and PlayStation 3.

Developed by EA Tiburon, Madden NFL 15 features the most immersive defensive game play control in the franchise’s history. Fans will also experience a broadcast presentation with new camera angles, pre-game, and halftime features.