According to analysis from The NPD Group’s Liam Callahan, overall new physical retail sales of video game hardware, software, and accessories increased by 8 percent this August over the same month last year. These overall sales also followed a similar pattern as prior months, with explosive hardware growth driven by eighth generation consoles offsetting declines in software.
For August, overall hardware sales doubled from the same month last year, caused by a more than 200 percent increase in console hardware sales with continued strong sales of eighth generation hardware, including Wii U, PS4, and Xbox One. Eighth generation hardware represented close to 70 percent of August’s hardware sales—the highest percentage share since the release of the Xbox One and PS4 last November.
As far as software, new launches in August declined 41 percent compared to last August, due to poor comparisons between titles. Eight of the top 10 games last August were new launches, compared to only three during this past August. Madden NFL 15 was the number one game in August, with growth over last August’s Madden NFL 25.