China Toy Fair


Funko and Wizards of the Coast Joining Forces for Magic: The Gathering Figures

Funko has entered a new licensing agreement with Wizards of the Coast Inc., a subsidiary of Hasbro Inc., to produce Magic: The Gathering Planeswalkers figures for Funko’s Pop! Vinyl and Legacy Collection action figures lines.

The first series of vinyl figures is set for release in April, and will feature 3.75-inch versions of Planeswalkers characters Jace Beleren, Garruk Wildspeaker, Chandra Nalaar, Liliana Vess, Ajani Goldmane, and Nissa Revane. The Planeswalkers will also be among the first Legacy Collection figures released; each one features more than 20 points of articulation as well as removable accessories.

Sculptors at Gentle Giant are collaborating with Funko on the new Legacy Collection, which is set for release in August and suitable for ages 14 and up.

Hasbro Showcases Its Franchise Brands at the International Licensing Expo

Hasbro-logo-jpgHasbro, Inc. showcased its global franchise brands, including Transformers, Nerf, My Little Pony, Littlest Pet Shop, Play-Doh, Magic: The Gathering, and Monopoly, at the International Licensing Expo on June 18. This year’s lineup highlights the company’s effort to market brand extensions across licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health, and beauty.

Hasbro’s Transformers brand  features the Autobots and Decepticons engaged in battle on multiple storytelling platforms, including film, TV, digital gaming, publishing, and theme parks. Hasbro and its licensees provide the  Transformers fan base with merchandise including digital gaming, toys, apparel, sporting goods, and more. DeNA and Hasbro recently announced the launch of Transformers: Legends, an action card battle game based on the Transformers franchise, which is now available on the App Store for iPhone, iPad and iPod touch, and on Google Play for Android devices. Transformers: The Ride – 3D is open in Singapore and Hollywood, and will officially open on June 20 at Universal Studios Orlando. [Read more...]

Gary Games and Dr. Garfield Launch Kickstarter Campaign for New Game

Gary Games is partnering with Magic: The Gathering creator, Dr. Richard Garfield, to develop a new digital collectible game, SolForge. Gary Games and Dr. Garfield launched a Kickstarter campaign on August 1 to help fund the game’s development.

Combining a traditional trading card game with the use of an online and mobile gaming platform, the core mechanic of SolForge will be card transformation, where players’ cards will change and level up as they are played. In addition to transforming cards, SolForge will offer players a single-player campaign where their in-game actions can directly impact the story of the world. In SolForge’s Player vs. Player mode, players can challenge friends to matches in a variety of game play formats. SolForge will launch initially on iOS, with plans to launch on other platforms in the future.

Those who pledge $15 on Kickstarter will gain access to the game’s beta test, a unique Kickstarter-only Avatar to show off support in-game and five free booster packs to start off the card collection when the game goes live. Supporters who contribute $2,500 or more will have the opportunity to have dinner with Dr. Garfield and the Gary Games team, as well as join them for Gen Con Indy 2013. For more information about participating in the Kickstarter campaign, visit the campaign page.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Hobby Store Game Sales Up

Game sales in hobby stores were up from 5 to 10 percent in 2009 despite the worst economy in generations, according to a report in the new issue of Internal Correspondence. The growth was driven by a resurgence in Magic: The Gathering sales and by board game sales up by double-digit percentages. Yu-Gi-Oh! and the return of HeroClix also helped support improved sales. Non-collectible miniature sales were slightly down, and RPG sales were down approximately 10 percent in 2009.