The May Cheong Group Announces Licensing Agreement with Ferrari

MCGFERRARIEXCLUSIVEThe May Cheong Group (MCG), manufacturers of die-cast and R/C replica brands Maisto and Bburago, has signed an exclusive agreement with Ferrari. The multi-year deal, which commences in January, grants MCG the exclusive rights to manufacture and distribute Ferrari replicas throughout the world.

MCG has had an ongoing relationship with Ferrari for more than 25 years. Bburago, a die-cast brand from Italy that MCG acquired in 2005, and which is celebrating its 40th anniversary next year, also has a lengthy history with Ferrari. Next year’s planned launch includes four ranges of products within the Bburago brand: Signature Series, Racing, Race and Play, and Ferrari Kids. [Read more...]

The Toy Insider and Woman’s Day Magazine Launch New Video Series

WomansDayVideoThe first entry in The Toy Insider‘s newest Fun with Kids video series launched this week at Woman’s Day. The latest video can be found on the Woman’s Day site’s front page, and the series will run for the next five weeks leading up to the holidays, reaching the site’s 3.9 million unique monthly visitors (Note: The Toy Insider is published by Adventure Publishing Group, which also owns The Toy Book).

In “Toys in Motion,” Toy Insider Mom Laurie Schacht and Woman’s Day‘s Senior Editor Taryn Mohrman show off this season’s hottest toys that race, fly, and ride. Products shown in the video include: The Rockin’ Rider Patriot Rocking Horse, from Tek Nek Toys; the Air Storm Firetek Bow, from Zing; the Planes Fire and Rescue U-Command Dusty, from Thinkway Toys; the Hot Wheels Street Hawk, from Mattel; the Heli Beast, from Silverlit; the Sky Viper Camera Drone, from Skyrocket Toys; the Hot Wheels High Jump Frenzy, from Toy State; the Extreme Beast, from Maisto; the Y Flicker Lift, from Yvolution; and the PowerRider 360, from Razor.

Fall Toy Preview: Maisto-Marvel Toy Airplanes

Marvel Super Hero Squad Caricature Aircrafts are new from Maisto International, Inc. Each of the six characters has its own plane and, with wingspans of approximately four inches, they’re just the right size for little hands. Kids can choose from Captain America, Dr. Doom, Iron Man, Silver Surfer, Spider-Man, and Thor. The products feature a sturdy die-cast metal and plastic construction.

For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!

Marvel Signs Multi-year Agreement with Maisto

Marvel Entertainment continues to expand its presence in the toy category through a new deal with Maisto International for die-cast toy vehicles featuring Marvel’s Super Heroes.

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