China Toy Fair


COMMENTARY: Toys Are More Fun Than Candy

Mattel’s North American team recently kicked off an Easter program called Save the Bunny, which launched with a clever celebrity PSA. The concept is to promote giving toys, rather than copious amounts of candy, for Easter. As part of the promotion, consumers who visit www.savechocolatebunnies.com will have a chance to win a Mattel toy every day this month, download exclusive coupons on toys from Mattel brands like Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends, and win grand prize money.

As a parent and someone who loves toys, I whole-hardheartedly agree with this idea. Not only does my 3 year old not need a giant chocolate bunny, gallons of jelly beans, and piles of fluffy marshmallow chicks (OK, I’ll admit this is making me hungry), but I know from experience that I won’t actually let her eat it all, and I’ll end up eating it, which isn’t exactly part of my summer bikini plan (though I’m pregnant, so what’s the difference, right?). Anyway, she will have a lot more fun if I limit the candy to a few of her favorites, and fill that basket—er, strongly suggest the Easter Bunny fill that basket—with toys!

For retailers, signage suggesting spring/summer toys to fill Easter baskets should already be up, but it’s not too late! Many consumers wait until the last-minute to shop, especially with the holiday coming earlier this year. A special display of spring-like, small, basket-sized items makes shopping easy and promotes quick sales. The pharmacies already do this, toy stores should too! [Read more...]

Crafts Aren’t Just for Rainy Days

By Stephanie Carver, The Orb Factory

Craft kits are often the go-to activity on those blustery rainy days, but that doesn’t mean that when the sun is shining you can’t get crafty.

Get Messy

orb factory1Children love getting messy. Take advantage of sunny days and let them get a little messy outdoors. Set up a table in the backyard and choose anything from exploding science to glitter-filled kits.

Try My First Finger Paint & Frames and let them get their hands dirty–literally.

While it’s messy, finger painting is therapeutic, teaches children how to mix colors, strengthens hand and finger muscles, and contributes to fine motor skill development.  Throw a tarp over the picnic table, get them in an old T-shirt, and let the fun begin. [Read more...]