China Toy Fair


Nintendo Enters Toys to Life Category with amiibo

AmiiboAt the Electronic Entertainment Expo (E3) video game trade show in Los Angeles, Nintendo began showcasing new interactive figures called amiibo, which feature popular Nintendo characters. The company’s entry into the toys to life category, amiibo can interact with Wii U and Nintendo 3DS games in unique ways.

Nintendo will launch the new amiibo line this year with 10 figures, and more during the holiday season and throughout next year. Super Smash Bros. for Wii U will be the first game to support the figures, and upcoming games include Mario Kart 8, Captain Toad: Treasure Tracker, Mario Party 10, and Yoshi’s Woolly World. A new NFC reader/writer designed for Nintendo 3DS is scheduled to launch next year.