Playmates Toys, Inc., has appointed marketing and distribution partners across a number of international markets for toys inspired by Nickelodeon’s all-new CG-animated Teenage Mutant Ninja Turtles. Currently in production, the show is set to premiere next fall, followed by the theatrical release from Paramount Pictures. The all-new Teenage Mutant Ninja Turtles toy line by Playmates is scheduled to launch next fall in the U.S. and Canada, to coincide with the series premiere. The line will be available in most international markets in 2013.
The Toy Book recently learned about HouseParty.com, a free online community that allows consumers to preview new products at in-home parties. After registering on the website at www.HouseParty.com, members have the opportunity to host a House Party for their friends and families that allows attendees to preview new products from a brand that they really like. Multiple parties for a particular brand are held on the same day across the country, and each party host receives a free “party package” containing goodies and other items to enhance the event.
by Wendy Lowe
Many small businesses have a great opportunity to boost Mother’s Day sales via email marketing. If your business is one of the millions that offer beauty products, apparel, flowers, or other things that Mom would enjoy, you’re in luck! Hallmark doesn’t have to be the only company that does great business on Mother’s Day.
Many people have trouble figuring out what to give Mom on her day. This means your audience of prospects and customers would enjoy some creative purchase ideas that are easy to choose from. Your customers may also have forgotten about a gift so emails can be a valuable reminder to them. Here are five tips to help you get going:
1) Consider your products and services and look for a small selection (only one to three items) that you can promote in an email. This keeps the buyer decision process easy. Sometimes more information and choices only create doubt and uncertainty. Also, try to avoid suggesting products that require a specific size or fit, since all of us may not know Mom’s current dress size.