China Toy Fair


Barbie Reaches for the Stars with Mars Explorer Barbie Doll

The Barbie brand has long empowered girls to dream big and explore a world without limits. But this year, Barbie is embarking on a mission that is especially out of this world with the Career of the Year Mars Explorer Barbie doll, from Mattel.

MARS Teaser Image

Made in collaboration with NASA, the Mars Explorer Barbie doll is outfitted in a stylish space suit with pink reflective accents, helmet, space pack, and pink space boots. Representing Barbie’s 2013 Career of the Year, the Mars Explorer Barbie doll arrives in time to celebrate the one-year anniversary of the Mars Rover Curiosity landing on August 6. Currently, Barbie has a resume featuring more than 130 careers and growing.

GUEST BLOG: Ryan Conti Reports from the Sweets & Snacks Expo

by Ryan Conti

As I stepped inside the Sweets & Snacks Expo 2010 (formerly known as the All Candy Expo), I was greeted by a 10-foot-tall Lindt chocolate bunny and served attitude by a towering Garfield. Excitedly, I entered a place that the gluttonous Augustus Gloop would envy; delicious smells wafted throughout Chicago’s McCormick Place, and the worlds of candy and business met head on.

Eyes wide open and eager on my quest for the ultimate candy/toy integration, I spent the first half of day one scouring the aisles, making a concerted effort to see every booth. And what I saw, concerned me. Where was the creativity? Where was the fun? Where was that “it” product that would makes us all salivate?

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