by Marshall P. Gavin, co-founder and executive vice president of b. dazzle, Inc.
In today’s tough economy, when mass-market discount import products are an increasing share of the market, b. dazzle, inc. bucks the trend by choosing to manufacture in North America and directs its efforts only to the specialty retail market. The company’s values include quality products that are wholesome, cross-generational, fun, and mind-stimulating; personal service recognizing the importance of every customer; a commitment to the American economy and the small business sector; and a strong commitment to high ethical standards.
In 1993, my wife, Kathie, and I lost our jobs in corporate America within six months of each other. We looked for new employment, but there was a terrible recession in Southern California in the early ’90s, and we were unable to find anything locally. After a few months of no additional prospects, our savings ran out and our home went into foreclosure.
Kathie always had a dream of creating a puzzle based upon patterns she studied in school, specifically ancient Egyptian ”heads and tails” tile matching games. Recognizing that we were at a point of losing everything anyway, I suggested to Kathie that it was the perfect time to take the risk of starting a business to produce and distribute her puzzle idea, and we wrote a business plan.