Marvel Entertainment Partners with Huffy for New Bicycle Line

Spider-ManMarvel Entertainment LLC and Huffy have announced that they will develop a new line of bicycles, tricycles, scooters, and accessories. The new products will be an expansion in the bike category for Marvel.

The new line will launch in stores in the spring and fall of next year. The addition of Marvel’s Guardians of the Galaxy also introduces Marvel’s newest heroes.

The Spider-Man bike is the first in the category to feature the character’s web design as a web trap which holds villain and hero toys. Another version of the bike includes a special plastic web-frame design. Scooters and tricycles feature interactive lights and sounds. The Huffy line of Marvel products will include multiple designs at top retail stores across the U.S.