Vans and Marvel Entertainment LLC have announced a footwear collection featuring the most iconic Super Heroes of all time coming exclusively to Journeys retail locations throughout the U.S. this month. The collection will launch with Iron Man and Spider-Man, each individually depicted on Vans Classic silhouettes for adults, kids, and toddlers, with a second delivery in March featuring The Avengers. [Read more...]
Marvel Entertainment, LLC will soon be spinning a major retail web as Ultimate Spider-Man product launches this year with new theming, packaging, and innovation. Marvel will unleash a consumer products program for one of the most enduring and iconic super heroes in the world with more than 200 licensees signing on to create product lines across all major product categories—from toys, games, apparel, and accessories to home goods, collectibles, and social expressions. The retail push coincides with the second season of the animated TV series Ultimate Spider-Man, which premiered January 21 as part of the Marvel Universe on Disney XD. [Read more...]
Marvel Entertainment and Toys “R” Us have teamed up to create a retail experience in support of the summer blockbuster film Marvel’s The Avengers, in theaters May 4. Toys “R” Us has unveiled in-store boutiques dedicated to the multi-character movie event in nearly 600 stores across the country.
Located at the front of every Toys “R” Us store in the U.S., fans can find boutiques showcasing Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow, and Hawkeye. Toys “R” Us Times Square is showcasing products based on the heroes in a dedicated boutique on Level Two.
Marvel has developed a worldwide licensing and merchandising campaign in support of the film. The in-store boutiques feature a collection of toys, including action figures, R/C vehicles, role-play items, and play sets, based on the film and its Marvel Super Hero all-stars. Two assortments of Marvel Universe Collector Base action figures are exclusively available at Toys “R” Us stores and online.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Bravo Sports Corporation has expanded its licensed products division by announcing its partnership with Marvel Entertainment to bring Avengers skateboards to the mass market in time for the summer release of Marvel’s The Avengers.
The skateboard collection features the fictional superhero team of Iron Man, Incredible Hulk, Captain America, and Thor, highlights. A 21-inch skateboard was made available in January, and the 28-inch skateboard will be available in March, at Toys R Us. The skateboards come in the following themes, Team, Assemble, Rescue, and Lightning.