COMMENTARY: The Avengers’ Black Widow Is the Odd “Man” Out

Funko.BlackWidowPopfigureAvengers: Age of Ultron debuted in theaters on May 1, earning $187.7 million during its first weekend. Yet the only superhero anyone seems to be talking about is the Black Widow, aka Natasha Romanoff, played by the beautiful Scarlett Johansson.

Between Mark Ruffalo, the actor who played The Hulk, taking to Twitter to ask why there aren’t more Black Widow toys available for his nieces, and Chris Evans and Jeremy Renner making tasteless comments about Black Widow being a “slut” and a “whore,” this female super hero, an Avenger herself (#recognize), cannot seem to catch a break.

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Star Wars Joins Forces with Disney, Disney•Pixar, and Marvel for Disney Infinity 3.0

StarWarsDisneyInfinity3.0This fall, the Star Wars universe will join Disney, Disney•Pixar, and Marvel in Disney Infinity 3.0 Edition, as announced by Disney Interactive. The latest edition of the video game series will include five Play Sets, new Toy Box expansion games, and fan-favorite characters from across the Walt Disney Company.


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Marvel Launches Exclusive Secret Wars: Armor Wars Comic at Toys “R” Us

Marvel LogoAs part of Toys “R” UsMarvel’s Avengers: The Age of Ultron retail program, customer will receive a complimentary Secret Wars: Armor Wars No. ½ comic with any Marvel purchase of $25 or more through Saturday, May 9, while supplies last.

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Free Comic Book Day Scheduled for May 2

On May 2, Free Comic Book Day (FCBD) will be celebrated at comic book specialty shops across the U.S., Canada, and worldwide. More than 5.6 million comic books will be given away for free to anyone who goes to one of the 2,300 participating comic book shops.

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Netmarble Launches Global Mobile RPG Marvel Future Fight

Netmarble Marvel Future FightNetmarble Games has launched its latest mobile RPG, Marvel Future Fight, today at both the App Store and Google Play. Available for free, it features 36 of Marvel’s world-famous super-heroes and super-villains.

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Rubie’s Costume Co. Launches Marvel’s Avengers: Age of Ultron Costume Collection

AvengersAgeofUltroncostumesRubie’s Costume Co. Inc. has launched a new line of costumes, accessories, wigs, and masks inspired by Marvel’s Avengers: Age of Ultron. Available in child and adult sizes, the officially licensed Marvel’s Avengers: Age of Ultron Collection includes Iron Man, Thor, Hulk, Captain America, Black Widow, Vision, Hawkeye, and the super villain, Ultron.

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Marvel’s Avengers: Age of Ultron Merchandise Launching at Retailers Everywhere

Marvel,Avengers,TheAgeofUltronWith less than one month until Marvel’s Avengers: Age of Ultron arrives in theaters, Disney Consumer Products (DCP) and Marvel have released details about their merchandising program, which is arriving at retail now. Toy partners include Hasbro, Lego, Hot Wheels, Funko, Rubie’s Costumes, Disney Store, and more. The toys range from interactive electronic action figures with voice-activation to motorized 6V ride-on super cars that drive 2.5 miles per hour; to articulated, light-up repulsor FX gloves; and a disk-launching shield.

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Hasbro Reports First Quarter Revenue and Operating Profit Growth

Hasbro logoToday, Hasbro Inc. reported first quarter financial results, including net revenues of $713.5 million, a 5 percent increase versus $679.5 million in the prior year. Revenues increased 14 percent, excluding a negative $62.6 million impact from foreign exchange.

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Falcon and Loki Join Disney Infinity: Marvel Super Heroes

Two familiar faces from the Marvel Universe—one friendly, the other slightly less so—make their way into Disney Infinity: Marvel Super Heroes (2.0 Edition) today. Fans will be able to purchase figures for Falcon and Loki, who join a variety of Marvel super heroes, Disney fan favorites, and more to create all-new adventures.

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Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More

Marvel LogoOn Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
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