Toy Fair 2017


C2C Studios

Marvel Reveals Doctor Strange Product Collection

B7440AS00_630509425389_main_16_Large_300DPI-LMarvel launched a merchandise collection in preparation for the upcoming Nov. 4 theatrical debut of Doctor Strange. The collection, led by Hasbro, Lego, Funko, and more, will offer merchandise for kids and collectors.

The line will include Lego Doctor Strange’s Sanctum Sanctorum, Funko POP! Vinyl Doctor Strange Assortment, Mad Engine Doctor Strange Fan Apparel, Hasbro Doctor Strange 6 inch Legends Figure Assortment,  Marvel’s Color Your Own Doctor Strange and Marvel’s Doctor Strange Vol. 1: The Way of the Weird

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The collections are available now at major retailers including Walmart, Target, Toys”R’’ US, Amazon, JCPenney, Kohl’s, Hot Topic, and Disney Store.

Loot Crate, Marvel Partner for a Marvel Subscription Crate

3d549e12-d60c-4fb2-847f-af8469a22123Loot Crate and Marvel partnered for a Marvel bi-monthly subscription crate.

The Marvel Gear and Goods crate will feature exclusive Marvel apparel, accessories, home goods, and other lifestyle products. To celebrate the upcoming film, Marvel’s Doctor Strange, the first theme will be “Mystics.”

Loot Crate, Her Universe Launch LOOT4FANGIRLS

b415e215-3a83-4c76-ad60-6691f99bba62Loot Crate partnered with Her Universe for its first female fan-focused mystery crate, LOOT4FANGIRLS. The exclusive, limited-edition crate will celebrate fans’ favorite female heroes, including characters from Marvel, Star Trek, Borderlands, DC Comics, and AMC’s The Walking Dead[Read more...]

Marvel Unveils World Merchandising Program for Guardians of the Galaxy Franchise

3255296 2Marvel unveiled a licensing program in support of its Guardians of the Galaxy franchise ahead of next year’s sequel. In anticipation of the new film and to help spark ongoing demand for all things Guardians, Marvel is unleashing an expanded merchandising program. The program will offer year-round support to the franchise for fans of all ages with focus on younger customers, ages 6-11. The merchandise rollout will include new toys, games, books, apparel, accessories, and more. [Read more...]

Rubie’s Costume Company Creates Captain America: Civil War Collection

RubiesMarvelCivilWarRubie’s Costume Company Inc., joined forces with Marvel to produce officially licensed costumes, costume tops, masks, and accessories for Marvel’s Captain America: Civil Warthe 13th installment in the Marvel cinematic universe.

Available in child and adult sizes, the collection includes Captain America, Iron Man, Winter Solider, Black Widow, Vision, and Hawkeye, and introduces Black Panther, Crossbones, Falcon, War Machine, and Scarlet Witch. In addition, Rubie’s Pet Shop Boutique offers new styles for pets, and Imagine by Rubie’s offers dress-up costumes and accessories for children in separates and boxed sets.

The upcoming film hits theaters on May 6 and the Captain America: Civil War Collection by Rubie’s will be available this Halloween season.

Marvel Battlegrounds Launches for Disney Infinity 3.0 Edition

MarvelBattlegroundsimage copyDisney Interactive and Marvel today launched the Marvel Battlegrounds Play Set for Disney Infinity 3.0 Edition. Developed by United Front Games in partnership with Avalanche Software, Marvel Battlegrounds is the first Disney Infinity play set to introduce a new four-player, local co-op, brawler style gameplay. The set features an original Marvel storyline and full compatibility for all Disney Infinity Marvel figures, including new characters: Captain America–The First Avenger, Ant-Man, and Black Panther, whose costumes are inspired by the upcoming film Marvel’s Captain America: Civil War. [Read more...]

Marvel Debuts Black Panther Merchandising Program

black panther comicMarvel is rolling out a new merchandising program inspired by Black Panther in time for his first appearance as part of the Marvel Cinematic Universe, a new comic book written from Ta-Nehisi Coates, and 50th anniversary. The campaign will touch on all major categories including publishing, apparel, toys, collectibles, home goods, and more.

The licensing program features a wide range of products inspired by both the new Marvel comic book debuting April 6th and Black Panther’s first film appearance in Marvel’s Captain America: Civil War film in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film. [Read more...]

Disney Infinity Introduces First Arcade Brawler Gameplay with Marvel Battlegrounds and More

MBA_BrooklynTrainyard copyDisney Interactive unveiled a new trailer, characters, and Power Discs for the Marvel Battlegrounds Play Set launching for Disney Infinity 3.0 Edition on March 15.

Marvel Battlegrounds is the first play set to introduce four-player arcade brawler gameplay to Disney Infinity. Players will get to engage in the ultimate rumble as Marvel Super Heroes and Super Villains struggle to gain control of Wakanda’s most valuable resource, Vibranium. The ever-growing clash creates factions as the war stretches to the cosmic battlegrounds of space. Players will battle through 12 levels across eight dynamic arenas. [Read more...]

Colorforms Brands Launches New Website and App

64cee8c2-fe9a-48ff-87e6-8336e50afe2dColorforms Brands LLC, launched a new website and free app available on iTunes to expand the way children interact digitally with the storytelling brand.

The website offers fun facts, historical information, and past commercials and sets from decades ago. It also provides information on new sets being offered. [Read more...]

Marvel Animated Minimates Series 1.5 Is Headed to Walgreens

SpideyCoulson1The first series of Marvel Animated Minimates is scheduled to arrive at Walgreens stores this month, while Series 1.5 is scheduled for a holiday release. Consisting of an all-new assortment of eight Minimates mini-figures, it draws on the worlds of Avengers Assemble and Ultimate Spider-Man.

[Read more...]