Warner Bros. Releases Lego Marvel Super Heroes 2 Trailer

LeoMarvelSuperHeroesWarner Bros. Interactive Entertainment released the announcement trailer for Lego Marvel Super Heroes 2 coming out later this year.

The trailer included appearances from a multitude of Marvel heroes and villains from various eras and realities. Characters who appear in the trailer include Groot, Rocket Raccoon, Green Goblin, Spider-Gwen, Spider-Man Noir, Captain America, the Hulk, Hawkeye, Thor, Kang the Conqueror, Iron Man, Ms. Marvel, and Doctor Strange. [Read more...]

Skyrocket Toys, Marvel Partner for Spider-Man: Homecoming Drones

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Skyrocket Toys partnered with Marvel to reveal new, high-tech drones inspired by the upcoming Spider-Man: Homecoming film. Skyrocket Toys designed the functional replica of Spider-Man’s surveillance drone, complete with the free Spider-Drone app.

The Spider-Man Drone will be available exclusively at Walmart on June 4. Additionally, the Spider-Man Streaming Video Spider-Drone, will be available exclusively at Toys “R” Us on July 1.

Funko Acquires Loungefly

Funko-300x102Funko LLC acquired the contemporary fashion accessories company Loungefly. Financial terms were not disclosed.

Loungefly, a Southern California-based company sells a selection of handbags and fashion accessories under various licensed brands such as Disney, Marvel, Star Wars, Sanrio, and Pokémon. Products are sold through specialty stores, boutiques, and department stores around the country. [Read more...]

Toy State, The Walt Disney Co. Partner for Marvel R/C

ToyState_HeroRider socialToy State joins forces with The Walt Disney Co. to begin developing products based on the Marvel Comics property. The new partnership grants Toy State the right to expand its licensed vehicles with key superheroes from the Marvel Universe. The debut offerings, featuring Spider-Man, Hulk, Iron Man, Captain America, Rocket Raccoon, and more, will debut at major retailers nationwide this fall. [Read more...]

Lego Marvel Super Heroes 2 Set for November Release

LeoMarvelSuperHeroesWarner Bros. Interactive Entertainment, TT Games, The Lego Group, and Marvel Entertainment announced LEGO Marvel Super Heroes 2, an all-new adventure and sequel to Lego Marvel Super Heroes. The game brings together Marvel superheroes and super villains from different eras and realities and transports players into a battle across a myriad of Marvel locations ripped from time and space into the open hub world of Chronopolis. Lego Marvel Super Heroes 2 will be available on Nov. 14 for PlayStation4, Xbox One, and PC. The game will be also released for Nintendo Switch this holiday.

[Read more...]

Marvel Launches Global #GrootDancebomb Tree-Planting Campaign in Honor of Earth Month

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In celebration of Earth Month and the upcoming release of Guardians of the Galaxy Vol. 2, Marvel launched the global #GrootDancebomb challenge to take place from April 18 to May 5.

Similar to photobombing, this challenge encourages participants to dance for unsuspecting bystanders, surprise people with a dancing Groot toy, or share Marvel’s promotional video featuring YouTube star D-trix—all while using the hashtag #GrootDancebomb on Instagram or Twitter. For every hashtag, Marvel and the Disney Conservation Fund will direct a $1 donation to The Nature Conservancy to plant a tree. The minimum donation is $50,000 and the maximum is $250,000.

Fans watching Marvel’s #GrootDancebomb video will also get to see D-trix’s signature dance style with Easter egg Groot toy cameos from Funko, Jakks Pacific, Hasbro, and KIDdesigns. These along with other exciting Guardians Of The Galaxy, Vol. 2 merchandise are available now at major retailers and Disney Store and DisneyStore.com.

USAopoly Gets License for Codenames, to Release Disney and Marvel Versions this Fall

USAopolyCodenamesUSAopoly entered an exclusive global licensing agreement with Czech Games Edition for the Codename franchise. USAopoly will design and publish licensed versions of the tabletop game.  [Read more...]

Marvel Unveils Heroes Come In All Sizes Retail Campaign

MarvelHeroesAllSizesDisney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign, Marvel Heroes Come in All Sizes, this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.

New Marvel products will highlight this theme and will be available in categories including home entertainment, television, publishing, and digital content. At retail, Marvel Heroes Come in All Sizes will follow the success of the fall campaign, Marvel Super Hero Spectacular, with new product launches and in-store statements, including Hasbro for six-inch Marvel Legends figures; Funko for larger-scale collectible characters; Lego for updated Mighty Micros; Jakks Pacific for Tsum Tsum characters; Jada Toys for die-cast figures; and Schleich for a collectible figure lineup.

Retail partners will feature marketing campaigns, which include branded end caps at Walmart and Target; Toys “R” Us will debut a front-of-store “What’s Hot” feature; Kohl’s will promote Marvel softlines and toys; and Amazon will offer marketing support for DVDs, books, and licensed product.

Disney Consumer Products and Interactive Media will support the campaign with a series of new brand-driven marketing spots and influencer campaigns.  There will also be a stop-motion advertainment spot that will use Hasbro action figures, which will be released in February.

Marvel Reveals Doctor Strange Product Collection

B7440AS00_630509425389_main_16_Large_300DPI-LMarvel launched a merchandise collection in preparation for the upcoming Nov. 4 theatrical debut of Doctor Strange. The collection, led by Hasbro, Lego, Funko, and more, will offer merchandise for kids and collectors.

The line will include Lego Doctor Strange’s Sanctum Sanctorum, Funko POP! Vinyl Doctor Strange Assortment, Mad Engine Doctor Strange Fan Apparel, Hasbro Doctor Strange 6 inch Legends Figure Assortment,  Marvel’s Color Your Own Doctor Strange and Marvel’s Doctor Strange Vol. 1: The Way of the Weird

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The collections are available now at major retailers including Walmart, Target, Toys”R’’ US, Amazon, JCPenney, Kohl’s, Hot Topic, and Disney Store.

Loot Crate, Marvel Partner for a Marvel Subscription Crate

3d549e12-d60c-4fb2-847f-af8469a22123Loot Crate and Marvel partnered for a Marvel bi-monthly subscription crate.

The Marvel Gear and Goods crate will feature exclusive Marvel apparel, accessories, home goods, and other lifestyle products. To celebrate the upcoming film, Marvel’s Doctor Strange, the first theme will be “Mystics.”