Marvel’s Avengers: Age of Ultron Merchandise Launching at Retailers Everywhere

Marvel,Avengers,TheAgeofUltronWith less than one month until Marvel’s Avengers: Age of Ultron arrives in theaters, Disney Consumer Products (DCP) and Marvel have released details about their merchandising program, which is arriving at retail now. Toy partners include Hasbro, Lego, Hot Wheels, Funko, Rubie’s Costumes, Disney Store, and more. The toys range from interactive electronic action figures with voice-activation to motorized 6V ride-on super cars that drive 2.5 miles per hour; to articulated, light-up repulsor FX gloves; and a disk-launching shield.

[Read more...]

Hasbro Reports First Quarter Revenue and Operating Profit Growth

Hasbro logoToday, Hasbro Inc. reported first quarter financial results, including net revenues of $713.5 million, a 5 percent increase versus $679.5 million in the prior year. Revenues increased 14 percent, excluding a negative $62.6 million impact from foreign exchange.

[Read more...]

Falcon and Loki Join Disney Infinity: Marvel Super Heroes

Two familiar faces from the Marvel Universe—one friendly, the other slightly less so—make their way into Disney Infinity: Marvel Super Heroes (2.0 Edition) today. Fans will be able to purchase figures for Falcon and Loki, who join a variety of Marvel super heroes, Disney fan favorites, and more to create all-new adventures.

[Read more...]

Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More

Marvel LogoOn Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
[Read more...]

ToyBacker Launches First-Ever Crowdfunding Site Dedicated to the Toy Industry

ToyBacker.com LOGOToyBacker has launched toybacker.com, the first crowd-funding site dedicated solely to the toy industry. The site will serve as a hub for creative toy innovators of all types to share their ideas, gather funding, and bring their products to fruition with the financial support of the consumer. [Read more...]

Funko and Marvel Announce Variant Cover for Marvel Collector Corps Debut

Funko,MarvelAvengersFunko has announced a variant cover for its Marvel Collector Corps debut box, Marvel’s Avengers: Age of Ultron, which ships in April. The variant will highlight the first edition of Marvel’s new series, Guardians Team Up Meet the Avengers, and will be exclusive to Marvel Collector Corps. [Read more...]

Colorforms Launches New Disney, Marvel, and Disney•Pixar Play Sets

DisneyDocMcStuffinsColorformsColorforms Brand debuted an all-new line of Colorforms vinyl stick-on play sets at this year’s North American International Toy Fair. The initial launch, which hits shelves in the fall, includes such properties as Disney’s Frozen and Doc McStuffins; Disney•Pixar’s Cars; and Marvel’s The Avengers and Spider-Man. [Read more...]

Disney Interactive Launches Disney Infinity: Toy Box 2.0 Mobile App

DisneyInfinityAppforiPhone6PlusDisney Interactive has launched the free Disney Infinity: Toy Box 2.0 app for iPad and iPhone. A new addition to the Disney Infinity game universe, the app features all of the tools and enhanced features of Toy Box 2.0 from Disney Infinity (2.0 Edition), as well as all-new multiplayer functionality so mobile gamers can create Toy Boxes together using favorite Marvel and Disney characters, vehicles, settings, and items.

[Read more...]

Funko Launches Marvel Collector Corps, an Official Marvel Collectibles Subscription Service

MarvelAvengers,CollectorCorpsFunko has collaborated with Marvel on a new subscription box service, Marvel Collector Corps, featuring exclusive collectibles, apparel, and accessories from major events in the Marvel film and comic book universe. The debut box ships in April and will feature items from Marvel’s Avengers: Age of Ultron, including an exclusive 6-inch Iron Man Hulkbuster Pop! vinyl collectible. [Read more...]

GUEST OP-ED: Is That a Squirt Gun in Your Pocket, or Are You Just Displaying Your Deep Human Need to Play?

by Matthew Lawrence, strategist, Fresh Squeezed Ideas

FreshSqueezedPlay2As a 42-year-old dad to two young boys, I get excited when they ask for toys bearing the same franchises I loved as a child during the 70’s and 80’s (It seems to be superhero everything, these days!). Providing them these experiences reminds me that I still have some youthful zeal and enthusiasm, which is a great asset in my role as a cultural strategist who works day-to-day at loftier, more adult-natured stuff. But it also reminds me that they are able to enjoy the richest play experiences possible, through tried and true brands that have endured the test of time. [Read more...]