Marvel unveiled a licensing program in support of its Guardians of the Galaxy franchise ahead of next year’s sequel. In anticipation of the new film and to help spark ongoing demand for all things Guardians, Marvel is unleashing an expanded merchandising program. The program will offer year-round support to the franchise for fans of all ages with focus on younger customers, ages 6-11. The merchandise rollout will include new toys, games, books, apparel, accessories, and more. [Read more...]
Rubie’s Costume Company Inc., joined forces with Marvel to produce officially licensed costumes, costume tops, masks, and accessories for Marvel’s Captain America: Civil War, the 13th installment in the Marvel cinematic universe.
Available in child and adult sizes, the collection includes Captain America, Iron Man, Winter Solider, Black Widow, Vision, and Hawkeye, and introduces Black Panther, Crossbones, Falcon, War Machine, and Scarlet Witch. In addition, Rubie’s Pet Shop Boutique offers new styles for pets, and Imagine by Rubie’s offers dress-up costumes and accessories for children in separates and boxed sets.
The upcoming film hits theaters on May 6 and the Captain America: Civil War Collection by Rubie’s will be available this Halloween season.
Disney Interactive and Marvel today launched the Marvel Battlegrounds Play Set for Disney Infinity 3.0 Edition. Developed by United Front Games in partnership with Avalanche Software, Marvel Battlegrounds is the first Disney Infinity play set to introduce a new four-player, local co-op, brawler style gameplay. The set features an original Marvel storyline and full compatibility for all Disney Infinity Marvel figures, including new characters: Captain America–The First Avenger, Ant-Man, and Black Panther, whose costumes are inspired by the upcoming film Marvel’s Captain America: Civil War. [Read more...]
Marvel is rolling out a new merchandising program inspired by Black Panther in time for his first appearance as part of the Marvel Cinematic Universe, a new comic book written from Ta-Nehisi Coates, and 50th anniversary. The campaign will touch on all major categories including publishing, apparel, toys, collectibles, home goods, and more.
The licensing program features a wide range of products inspired by both the new Marvel comic book debuting April 6th and Black Panther’s first film appearance in Marvel’s Captain America: Civil War film in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film. [Read more...]
Marvel Battlegrounds is the first play set to introduce four-player arcade brawler gameplay to Disney Infinity. Players will get to engage in the ultimate rumble as Marvel Super Heroes and Super Villains struggle to gain control of Wakanda’s most valuable resource, Vibranium. The ever-growing clash creates factions as the war stretches to the cosmic battlegrounds of space. Players will battle through 12 levels across eight dynamic arenas. [Read more...]
The website offers fun facts, historical information, and past commercials and sets from decades ago. It also provides information on new sets being offered. [Read more...]
The first series of Marvel Animated Minimates is scheduled to arrive at Walgreens stores this month, while Series 1.5 is scheduled for a holiday release. Consisting of an all-new assortment of eight Minimates mini-figures, it draws on the worlds of Avengers Assemble and Ultimate Spider-Man.
On Sunday, Disney Interactive launched Disney Infinity 3.0 Edition, bringing Disney together with Star Wars, Disney•Pixar, and Marvel for a new gaming experience. Disney Infinity 3.0 Edition features an updated and improved Toy Box mode where families can mix and match some of their favorite Star Wars, Disney, Disney•Pixar, and Marvel characters and play with them together.
This past week, Disney Consumer Products and Interactive Media (DCPI), along with Hasbro Inc., announced the pre-sale of Playmation Marvel’s Avengers at select Canadian retailers. A new system of toys and wearables, Playmation Marvel’s Avengers utilizes smart technology to inspire kids to run around and use their imaginations, as they become the heroes or heroines of stories from Marvel’s Avengers.