Sweet Suite 2016

Rubie’s Costume Company Creates Captain America: Civil War Collection

RubiesMarvelCivilWarRubie’s Costume Company Inc., joined forces with Marvel to produce officially licensed costumes, costume tops, masks, and accessories for Marvel’s Captain America: Civil Warthe 13th installment in the Marvel cinematic universe.

Available in child and adult sizes, the collection includes Captain America, Iron Man, Winter Solider, Black Widow, Vision, and Hawkeye, and introduces Black Panther, Crossbones, Falcon, War Machine, and Scarlet Witch. In addition, Rubie’s Pet Shop Boutique offers new styles for pets, and Imagine by Rubie’s offers dress-up costumes and accessories for children in separates and boxed sets.

The upcoming film hits theaters on May 6 and the Captain America: Civil War Collection by Rubie’s will be available this Halloween season.

Marvel Battlegrounds Launches for Disney Infinity 3.0 Edition

MarvelBattlegroundsimage copyDisney Interactive and Marvel today launched the Marvel Battlegrounds Play Set for Disney Infinity 3.0 Edition. Developed by United Front Games in partnership with Avalanche Software, Marvel Battlegrounds is the first Disney Infinity play set to introduce a new four-player, local co-op, brawler style gameplay. The set features an original Marvel storyline and full compatibility for all Disney Infinity Marvel figures, including new characters: Captain America–The First Avenger, Ant-Man, and Black Panther, whose costumes are inspired by the upcoming film Marvel’s Captain America: Civil War. [Read more...]

Marvel Debuts Black Panther Merchandising Program

black panther comicMarvel is rolling out a new merchandising program inspired by Black Panther in time for his first appearance as part of the Marvel Cinematic Universe, a new comic book written from Ta-Nehisi Coates, and 50th anniversary. The campaign will touch on all major categories including publishing, apparel, toys, collectibles, home goods, and more.

The licensing program features a wide range of products inspired by both the new Marvel comic book debuting April 6th and Black Panther’s first film appearance in Marvel’s Captain America: Civil War film in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film. [Read more...]

Disney Infinity Introduces First Arcade Brawler Gameplay with Marvel Battlegrounds and More

MBA_BrooklynTrainyard copyDisney Interactive unveiled a new trailer, characters, and Power Discs for the Marvel Battlegrounds Play Set launching for Disney Infinity 3.0 Edition on March 15.

Marvel Battlegrounds is the first play set to introduce four-player arcade brawler gameplay to Disney Infinity. Players will get to engage in the ultimate rumble as Marvel Super Heroes and Super Villains struggle to gain control of Wakanda’s most valuable resource, Vibranium. The ever-growing clash creates factions as the war stretches to the cosmic battlegrounds of space. Players will battle through 12 levels across eight dynamic arenas. [Read more...]

Colorforms Brands Launches New Website and App

64cee8c2-fe9a-48ff-87e6-8336e50afe2dColorforms Brands LLC, launched a new website and free app available on iTunes to expand the way children interact digitally with the storytelling brand.

The website offers fun facts, historical information, and past commercials and sets from decades ago. It also provides information on new sets being offered. [Read more...]

Marvel Animated Minimates Series 1.5 Is Headed to Walgreens

SpideyCoulson1The first series of Marvel Animated Minimates is scheduled to arrive at Walgreens stores this month, while Series 1.5 is scheduled for a holiday release. Consisting of an all-new assortment of eight Minimates mini-figures, it draws on the worlds of Avengers Assemble and Ultimate Spider-Man.

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ThinkGeek and GameStop to Launch Unique Store Concept

ThinkGeekLogoThis fall, online retailer ThinkGeek will partner with GameStop to open a new concept retail store focused entirely on collectibles. The first store will open in the Florida Mall in Orlando on September 25.

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Disney Infinity 3.0 Edition Launches in North America

DisneyInfinity3.0EditionLaunchGroupShotOn Sunday, Disney Interactive launched Disney Infinity 3.0 Edition, bringing Disney together with Star Wars, Disney•Pixar, and Marvel for a new gaming experience. Disney Infinity 3.0 Edition features an updated and improved Toy Box mode where families can mix and match some of their favorite Star Wars, Disney, Disney•Pixar, and Marvel characters and play with them together.

[Read more...]

Playmation Marvel’s Avengers Available for Pre-Order at Canadian Retailers

PlaymationThis past week, Disney Consumer Products and Interactive Media (DCPI), along with Hasbro Inc., announced the pre-sale of Playmation Marvel’s Avengers at select Canadian retailers. A new system of toys and wearables, Playmation Marvel’s Avengers utilizes smart technology to inspire kids to run around and use their imaginations, as they become the heroes or heroines of stories from Marvel’s Avengers.

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COMMENTARY: Shoppers Offer Their Takes on Target’s Decision to Drop Gender-Specific Marketing

Resized large Target-LogoIn recent days, the toy industry has been abuzz with the news that Target will remove gender labels from its in-store marketing. That means for the retailer’s toy department, there will no longer be signage referring to certain toys as being girls’ and others as boys’, nor shelves swathed in pink or blue paper, which traditionally have had gender-specific connotations (pink for girls, blue for boys).

[Read more...]