HoliDAY of Play 2015

Netmarble Launches Global Mobile RPG Marvel Future Fight

Netmarble Marvel Future FightNetmarble Games has launched its latest mobile RPG, Marvel Future Fight, today at both the App Store and Google Play. Available for free, it features 36 of Marvel’s world-famous super-heroes and super-villains.

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Rubie’s Costume Co. Launches Marvel’s Avengers: Age of Ultron Costume Collection

AvengersAgeofUltroncostumesRubie’s Costume Co. Inc. has launched a new line of costumes, accessories, wigs, and masks inspired by Marvel’s Avengers: Age of Ultron. Available in child and adult sizes, the officially licensed Marvel’s Avengers: Age of Ultron Collection includes Iron Man, Thor, Hulk, Captain America, Black Widow, Vision, Hawkeye, and the super villain, Ultron.

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Marvel’s Avengers: Age of Ultron Merchandise Launching at Retailers Everywhere

Marvel,Avengers,TheAgeofUltronWith less than one month until Marvel’s Avengers: Age of Ultron arrives in theaters, Disney Consumer Products (DCP) and Marvel have released details about their merchandising program, which is arriving at retail now. Toy partners include Hasbro, Lego, Hot Wheels, Funko, Rubie’s Costumes, Disney Store, and more. The toys range from interactive electronic action figures with voice-activation to motorized 6V ride-on super cars that drive 2.5 miles per hour; to articulated, light-up repulsor FX gloves; and a disk-launching shield.

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Hasbro Reports First Quarter Revenue and Operating Profit Growth

Hasbro logoToday, Hasbro Inc. reported first quarter financial results, including net revenues of $713.5 million, a 5 percent increase versus $679.5 million in the prior year. Revenues increased 14 percent, excluding a negative $62.6 million impact from foreign exchange.

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Falcon and Loki Join Disney Infinity: Marvel Super Heroes

Two familiar faces from the Marvel Universe—one friendly, the other slightly less so—make their way into Disney Infinity: Marvel Super Heroes (2.0 Edition) today. Fans will be able to purchase figures for Falcon and Loki, who join a variety of Marvel super heroes, Disney fan favorites, and more to create all-new adventures.

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Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More

Marvel LogoOn Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
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ToyBacker Launches First-Ever Crowdfunding Site Dedicated to the Toy Industry LOGOToyBacker has launched, the first crowd-funding site dedicated solely to the toy industry. The site will serve as a hub for creative toy innovators of all types to share their ideas, gather funding, and bring their products to fruition with the financial support of the consumer. [Read more...]

Funko and Marvel Announce Variant Cover for Marvel Collector Corps Debut

Funko,MarvelAvengersFunko has announced a variant cover for its Marvel Collector Corps debut box, Marvel’s Avengers: Age of Ultron, which ships in April. The variant will highlight the first edition of Marvel’s new series, Guardians Team Up Meet the Avengers, and will be exclusive to Marvel Collector Corps. [Read more...]

Colorforms Launches New Disney, Marvel, and Disney•Pixar Play Sets

DisneyDocMcStuffinsColorformsColorforms Brand debuted an all-new line of Colorforms vinyl stick-on play sets at this year’s North American International Toy Fair. The initial launch, which hits shelves in the fall, includes such properties as Disney’s Frozen and Doc McStuffins; Disney•Pixar’s Cars; and Marvel’s The Avengers and Spider-Man. [Read more...]

Disney Interactive Launches Disney Infinity: Toy Box 2.0 Mobile App

DisneyInfinityAppforiPhone6PlusDisney Interactive has launched the free Disney Infinity: Toy Box 2.0 app for iPad and iPhone. A new addition to the Disney Infinity game universe, the app features all of the tools and enhanced features of Toy Box 2.0 from Disney Infinity (2.0 Edition), as well as all-new multiplayer functionality so mobile gamers can create Toy Boxes together using favorite Marvel and Disney characters, vehicles, settings, and items.

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