China Toy Fair


Rubie’s Develops Marvel Costume Line for U.S. and Canada

RubiesRubie’s Costume Co. Inc., a leading manufacturer and distributor of Halloween products, will be developing a line of Marvel costumes for the U.S. and Canada starting next year. Rubie’s currently produces Marvel product lines throughout Europe and other international markets.

Rubie’s plans to create a broad collection of Marvel Universe products for Halloween, including costumes, dress-up accessories, masks, makeup, high-end collector costumes and accessories, pet costumes, animatronic decorative props, costume shoes, seasonal décor, and more. Costume products will be available in toddler, child, tween, teen, and adult sizes.

The officially licensed products will encompass both classic Marvel properties and new Marvel films, including Captain America: The Winter Soldier, Guardians of the Galaxy, X-Men: Days of Future Past, Ant-Man, and The Avengers 2: Age of Ultron. Rubie’s will also produce costumes for the new ABC live-action TV series Marvel’s Agents of S.H.I.E.L.D.

Zuru Creates Creepeez Wall Crawlers Toy Line with Marvel Super Heroes

imagesInnovative toymaker Zuru has announced that it will be creating Creepeez wall crawlers featuring Marvel’s characters from both Spider-Man and The Avengers. The official, Marvel Creepeez hit stores this month at Toys “R” Us and Dollar General stores across the country.

The line will feature fan favorites, including The Hulk, Iron Man, and Captain America, all with creepy sticky feet and the ability to tumble down walls while performing stunts or racing against one another.

COMMENTARY: Oldies but Newer: Upcoming Video Game Sequels to Look Out For

With the impending release of the Playstation 4 and the Xbox One, it’s only natural to be on the lookout for new video games to try on these latest platforms. However, games from other consoles and devices shouldn’t be excluded either especially with the forthcoming distribution of newer versions of old classics. Whether it’s a sport, action-adventure, or fantasy game, there’s a game out there geared towards any gamer in any genre. The best part is that the timeless games players have grown up with are being revamped to ensure a different gaming experience than previous versions. Before eliminating these new editions to opt for a newer series, it might be worth it to consider what these current renditions have to offer. Here are some classic franchise games getting ready to put out their latest publication that might capture your interest.

FIFA 14

fifa14The annual soccer game is back for another year filled with players across the world in various leagues and tournaments. The FIFA soccer video game series premiered in 1993, and is still going strong. This latest addition to the line will be available for a multitude of platforms including Xbox 360, PS3, and PC download on September 24 in the U.S. An early release version is also available for the PS3 and comes out on September 20. The game will also appear on the PS4 and other Playstation and Nintendo devices including the PSP and the Wii. The Xbox One however might arguably be the best deal for the console which FIFA 14 debuts on for free (at least in Europe anyway—with a preorder of the device) and comes with FIFA Ultimate Team Legends, which features legends of the game. Now, you can play with players of today and yesteryear, and can in fact see Pele tackle the ball from Cristiano Ronaldo—if that’s your preference. [Read more...]

Disney Launches Back-to-School and Party Goods Ranges

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Disney Consumer Products has launched range of back-to-school items inspired by Disney, Disney Channel, Disney Junior, and Marvel characters. The range includes apparel, backpacks, school supplies, home décor, books, and digital apps. The items from the back-to-school collection are available at retailers including Target, Walmart, Kmart, jcpenney, Forever 21, Hot Topic, Nordstrom, and Claire’s as well as the Disney Store, disneystore.com, and the iTunes store.

Disney has also partnered with Hallmark for the Hallmark Dream Party products line. The line features Disney, Pixar, and Marvel characters and goes beyond plates and napkins to include party favors, décor, activities, and accessories. Some of the themes in the line are Disney Princess: The Royal Event of the Year, Disney-Pixar Cars: The Birthday Grand Prix, and Spider-Man: Spider Heroes Unite. The party collection can be found at Walmart and other party specialty stores.

Hasbro and The Walt Disney Co. Unveil Partnership Plans

Hasbro-logo-jpgHasbro, Inc. and The Walt Disney Co. are expanding their merchandising relationship for major Disney entertainment properties Marvel and Star Wars.

The Marvel amendment extends Hasbro’s global rights to Marvel characters for an additional two years running through 2020. Hasbro will continue to develop a wide range of toys and games for Marvel’s global Universe of more than 8,000 characters, including Spider-Man, The Avengers, and Iron Man.

Following the acquisition of Lucasfilm by Disney, the two companies sought to align the terms of both the Marvel and Lucasfilm agreements. The Marvel extension is in line with the term for Hasbro’s rights for the Star Wars franchise, which also runs through 2020. Both agreements cover entertainment, including all film and television properties, for the respective franchises during the period and include similar product categories.

COMMENTARY: Comic-Con Exclusives Bring the Fantasy Home

Comic-Con: A once-in-a-lifetime (annual) experience. Fans come from all over to get autographs, take photos, and experience the thrill of oversized Lego structures and men-in-costume. A place full of Hobbits, heroes, and happiness, Comic-Con allows consumers to share their love of all things fantasy. Best of all, the licensed merchandise and exclusive product offerings are abundant. These products allow consumers to get a little bit closer to the franchises they love, bridging the gap between fictional worlds and reality. From classic brands like The Power Rangers, to new favorites like Game of Thrones, the product arrays are seemingly endless, and everyone comes eager to take home their piece of Comic-Con history. Here are some of the limited edition and exclusive products we were most excited about in our office:

LEgacy Power MorpherThe Mighty Morphin’ Power Rangers was by far my favorite show growing up. Though the brand has expanded to include multiple modern versions, the classic series is still my favorite. For other nostalgic Power Ranger lovers, Bandai America released the retro-style, limited-edition Legacy Power Morpher in a Green Ranger/White Ranger Edition. The 24-karat gold-plated Morpher comes with two die-cast coins. With only 1,000 available, each Morpher is individually numbered.

Spider-Man, Iron Man, the Hulk, oh my! Though Marvel superhero merchandise is never in short supply at Comic-Con, the limited-edition Marvel exclusives are always something to look forward to. In preparation for the upcoming film, The Wolverine, hitting theaters this Friday, Diamond Select, in partnership with Marvel, has unveiled the Marvel Minimates Wolverine Saga Box Set. This four-pack features 2-inch versions of Symbiote Wolverine, Spacesuit Wolverine, Ultimate Wolverine, and Logan-san in Japanese robes with a variety of interchangeable parts. [Read more...]

Hasbro Showcases Pop-Culture Brands at Comic-Con

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Hasbro returns to Comic-Con International in San Diego to showcase its pop-culture brands, including TransformersMy Little PonyKre-O, and G.I. Joe, as well as licensed toy lines for Angry Birds Star WarsMarvelStar Wars, and Star Trek. Hasbro will celebrate its popular brands and characters with a lineup of panels, autograph sessions, special edition toys, giveaways, and more.

Fans will also be able to experience the Telepods platform, a fully-integrated play experience for the mobile generation that “teleports” physical characters into digital gaming and app experiences. The Telepods line will be released this fall, and will be fully integrated into the new Angry Birds Star Wars II app, from Rovio Entertainment and Lucasfilm. The Telepods line uses new technology to allow kids to play in two ways—in the physical space, and through integration into top-tier apps. [Read more...]

Disney Consumer Products Reveals Extensive D23 Expo Plans

D23_LogoDisney Consumer Products (DCP) will give fans a look at an extensive collection of interactive experiences, and merchandise that celebrate Disney, Marvel, and Star Wars characters during the bi-annual D23 Expo. Held at the Anaheim Convention Center from August 9 to 11, Disney fans will have the chance to follow their favorite products and learn how DCP extends storytelling from character and content extension to product development through featured discussions, art and sculptures, and final product displays.

While at the D23 Expo, fans will also be able to immerse themselves in exhibits, hands-on demonstrations, special signing opportunities, and exclusive product offerings at the Disney Consumer Products Pavilion. Also, for the first time at the D23 Expo, Star Wars fans can have access to experiences created for them by Lucasfilm and Disney. Darth Vader: The Evolution of a Villain, located in the DCP pavilion, showcases the development of the villain.

Fans will have the opportunity to participate in other immersive experiences, including Find Your Voice with The Little Mermaid, a karaoke experience with the music from the film; Journey through the Art of Tink, a gallery where Disney artists, designers, illustrators, and animators from around the world have re-imagined Tinker Bell; What Makes a Puppet a Muppet?, which will teach fans how create their own muppet “plush.” Other Disney and Marvel immersive experiences will allow fans to see the history of their favorite brands.

[Read more...]

Marvel Unveils Action-Packed Line-Up at San Diego Comic-Con

IronmanMarvel Entertainment, LLC will give fans another reason to head to the comic event of the year—Comic-Con International: San Diego—with a lineup of one-of-a-kind exclusives that will be available at the show for the first time. Marvel, along with partners Hasbro, Diamond Select, Gentle Giant, and Huckleberry have created a lineup of limited-edition collectibles featuring some of Marvel’s biggest icons. A few of the key Comic-Con product unveilings include the Marvel Universe Deadpool Corps Special Edition figure set, three variant editions of the Iron Man 3 Iron Man Chara-Bricks 7-inch vinyl, and Marvel Minimates Wolverine Saga box set. Some of the Comic-Con exclusives will be available in limited supply following the four-day pop culture event.

Below is a rundown of some of the Comic-Con International: San Diego Marvel exclusives to be unveiled: [Read more...]

COMMENTARY: Anticipated Summer Blockbusters Inspire “Super” Toys

This summer, the big screen will light up with superheroes, including the releases of Iron Man 3 and Man of Steel. And with summer superhero movies comes superhero toys, which range from role play to action figures to slingshots. Toys inspired by movies give kids the chance to be – and play with – superheroes. Here are some of my favorites from these two upcoming films:

Iron Man 3 (May 3)

Marvel Iron Man 3 Motorized ARC FX Gauntlet

0065356981893_300X300Kids can pretend to armor up like Iron Man with the wrist-mount disc-blasting gauntlet from Hasbro by firing foam discs more than 20 feet with the gauntlet’s motorized rapid-fire blasting action. Each Iron Man 3 Arc Fx Gauntlet comes with 10 Nerf foam discs.

 

Marvel Iron Man 3 Assemblers Action Figures

The Assemblers Action Figures allow fans to recreate the excitement of the film with this iron-man-toys-iron-man-3-avengers-initiative-assemblers-iron-patriot-figure-1buildable line from Hasbro. Each figure features an interchangeable Armor System, allowing one figure to create more than 25 armor combinations. The armor can be switched out between the 16 available figures in the line to create hundreds of more combinations.

Man of Steel (June 14)

Man of Steel Quick Shots Basic Figures Assortment

340x450Quick Shots figures from Mattel bring Superman’s flying abilities and heroism to life. The stretchy soft figures are designed to safely soar through the air, gently knocking down obstacles set-up in their path. And they’re simple to use! The Quick Shot figure attaches to the launcher figure and is pulled back and released like a slingshot. These will be available in May.

Man of Steel Movie Masters Action Figure

Movie Masters figures from Mattel are designed with authentic detail to bring Mattel - Man of Steel Superman Movie Masterfans’ favorite characters to life. This assortment of high-quality figures features heroes and villains from the movie Man of Steel. Fans can pose the figures in countless ways due to its high level of articulation. This action figures will be available in June.

Your adventure doesn’t have to stop once you leave the movie theater this summer. Continue fighting crime with your favorite heroes with great toys and collectibles.

For more commentary from Ali, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!