On May 2, Free Comic Book Day (FCBD) will be celebrated at comic book specialty shops across the U.S., Canada, and worldwide. More than 5.6 million comic books will be given away for free to anyone who goes to one of the 2,300 participating comic book shops.
Rubie’s Costume Co. Inc. has launched a new line of costumes, accessories, wigs, and masks inspired by Marvel’s Avengers: Age of Ultron. Available in child and adult sizes, the officially licensed Marvel’s Avengers: Age of Ultron Collection includes Iron Man, Thor, Hulk, Captain America, Black Widow, Vision, Hawkeye, and the super villain, Ultron.
With less than one month until Marvel’s Avengers: Age of Ultron arrives in theaters, Disney Consumer Products (DCP) and Marvel have released details about their merchandising program, which is arriving at retail now. Toy partners include Hasbro, Lego, Hot Wheels, Funko, Rubie’s Costumes, Disney Store, and more. The toys range from interactive electronic action figures with voice-activation to motorized 6V ride-on super cars that drive 2.5 miles per hour; to articulated, light-up repulsor FX gloves; and a disk-launching shield.
Two familiar faces from the Marvel Universe—one friendly, the other slightly less so—make their way into Disney Infinity: Marvel Super Heroes (2.0 Edition) today. Fans will be able to purchase figures for Falcon and Loki, who join a variety of Marvel super heroes, Disney fan favorites, and more to create all-new adventures.
Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More
On Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
ToyBacker has launched toybacker.com, the first crowd-funding site dedicated solely to the toy industry. The site will serve as a hub for creative toy innovators of all types to share their ideas, gather funding, and bring their products to fruition with the financial support of the consumer. [Read more...]
Funko has announced a variant cover for its Marvel Collector Corps debut box, Marvel’s Avengers: Age of Ultron, which ships in April. The variant will highlight the first edition of Marvel’s new series, Guardians Team Up Meet the Avengers, and will be exclusive to Marvel Collector Corps. [Read more...]
Colorforms Brand debuted an all-new line of Colorforms vinyl stick-on play sets at this year’s North American International Toy Fair. The initial launch, which hits shelves in the fall, includes such properties as Disney’s Frozen and Doc McStuffins; Disney•Pixar’s Cars; and Marvel’s The Avengers and Spider-Man. [Read more...]